Social Media Executive

Ecultify; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

eCultify in Mumbai seeks a Social Media Executive who lives online, understands trends, and can shape a brand's voice across platforms.

You will collaborate with copywriters, designers, and strategists to turn briefs into calendars, reels, carousels, and campaigns that resonate. The role rewards curiosity, speed, and a native instinct for what works on the internet.

Join a bold agency culture that loves AI, Web 3.0, and the Metaverse, located in Andheri East, Mumbai.

Qualifications

• Deep understanding of what makes content scroll-stopping across platforms.
• Ability to translate briefs into content calendars and campaigns.
• Comfort collaborating with writers, designers, editors, and strategists.

Responsibilities

• Keep the brand voice consistent across Instagram, LinkedIn, YouTube, and more.
• Manage content calendars, posting schedules, approvals, and revisions.
• Identify trending opportunities and advise on stay-or-jump strategies.

Skills

Internet instincts

Platform fluency

Organisation

Clear communication

Creative eye

Zero ego

Indian internet culture

No Sir/Ma’am culture

Trend research

Tech-forward mindset

Job description

eCultify is a forward-thinking online marketing agency dedicated to helping brands redefine their digital presence.

At eCultify, we do not just “manage social media.” We build digital cults.

We have done Metaverse concerts for Nickelodeon, sold fitness to the masses with Flipkart, and spent more hours than we would like to admit figuring out why one Reel got 2 million views while another died at 2,000.

Now, we are looking for a Social Media Executive who knows that social media is more than posting “Happy Monday” creatives and adding #Trending.

If your idea of social media management is posting a creative, closing Instagram, and calling it a day, this might not be the role for you.

The Gig:

• The Internet Native: You know what is trending before someone sends it on the office WhatsApp group. Memes, formats, audio, creator trends, platform updates — you are always plugged in.


• The Brand’s Online Personality: You will manage social media accounts and make sure every brand sounds, looks, and behaves as it belongs on the internet — not like a corporate brochure that accidentally opened Instagram.


• The Content Brain: You will work with copywriters, designers, editors, and strategists to turn briefs into content calendars, Reels, carousels, stories, campaigns, and ideas people actually want to engage with.


• The Calendar Commander: Content calendars, posting schedules, topical opportunities, approvals, revisions — you will keep the chaos organised without killing the creativity.


• The Trend Hunter: When the internet gives you a moment, you know whether the brand should jump on it, remix it, or stay very far away from it.


• The Client Whisperer: You will understand briefs, coordinate feedback, follow up on approvals, and occasionally explain why putting the logo 40% bigger will not increase engagement.


• The Numbers Person... Sort Of: Reach, engagement, views, shares, saves, followers, watch time — you should know what these numbers mean and, more importantly, what we should do next because of them.


• The Professional Multitasker: You could be scheduling a Reel, briefing an editor, checking comments, preparing next month’s calendar, chasing an approval, and discussing a topical post — sometimes all before lunch.


• AI, But Make It Useful: You know how to use AI to research, brainstorm, analyse, and work faster. But please note that typing “give me 10 viral Instagram ideas” isn't a social media strategy.

What you bring:

• Internet Instincts: You understand what people scroll past, what makes them stop, and what makes them send something to the group chat.


• Platform Fluency: Instagram should be home turf. Bonus points if you understand LinkedIn, YouTube, Facebook, Snapchat, X, or whatever platform becomes important next Tuesday.


• Organisation Without Boredom: You can manage multiple brands, calendars, deadlines, approvals, and deliverables without requiring seventeen sticky notes and divine intervention.


• Good Communication: You can write a clear brief, present an idea, communicate with clients, and coordinate with internal teams without creating another meeting that could have been a message.


• A Creative Eye: You do not necessarily need to design, but you should know when something looks great and when something looks like it was made in PowerPoint in 2009.


• Zero Ego: Social media moves quickly. Sometimes your favourite idea will not work. Sometimes the client's random idea will. We learn, adapt, and move on.


• Indian Internet PhD: Bollywood, cricket, memes, creators, brands, pop culture, internet moments — you should know enough to join the conversation without needing a 20-slide context deck.


• No “Sir/Ma’am” Culture: We are an agency, not a bank.


• Your Screen Time Finally Counts as Work: Watching Reels at 11 AM can technically be called “trend research.” Use this privilege responsibly.


• Tech-Forward Playground: We are deep into AI, Web 3.0, the Metaverse, and whatever the internet decides is next.


• Actual Creative Exposure: You will work across brands, industries, campaigns, creators, trends, shoots, and formats instead of posting the same product graphic 30 times a month.


• The Andheri Energy: Located in the heart of Mumbai’s creative chaos — Andheri East.