Social Media Manager

AdFox Media; Mumbai; On-site; INR 446,000 - 781,000; Full time

Job summary

AdFox Media in Mumbai is seeking a social media specialist to own social for your client set—restaurants, clinics, local service businesses, and a few B2B accounts. You decide what goes out and why.

You’ll build monthly calendars, brief designers, write captions, manage community, shoot lightweight content on site, and report results to clients. This role requires agency experience and strong English copy skills.

Qualifications

• 2-4 years running social media accounts for clients or a brand, preferably agency-side.
• Proficient Instagram and LinkedIn; know Meta Business Suite.
• Able to distinguish high-performing posts and understand reach.
• Comfortable writing captions in English; Hindi or Marathi helpful.
• Basic short-form editing to cut reels.

Responsibilities

• Build the monthly calendar per client, against a stated objective.
• Brief the designer and the copywriter properly: reference, format, message, deadline.
• Write the short-form copy yourself where it is faster than briefing it.
• Run community management: comments, DMs, and the reviews that turn into a customer-service problem.
• Plan and shoot lightweight content on site when the client needs it, including reels.
• Work with the paid team so the organic and the boosted feed don’t contradict each other.
• Report monthly on what actually moved, and present it yourself on the client call.

Skills

Social media management

Agency experience

Instagram

LinkedIn

Meta Business Suite

Copywriting

Community management

Content planning

Tools

Buffer

Analytics tools

Job description

Nikhil runs calendars, reels and community across eleven social retainers. Eleven is a ceiling for one person, and the part that gives first is the thinking: the calendar still ships, but it gets built from what worked last month rather than from where the client is actually trying to get.

This is the second social seat. You would own social for your own set of clients outright — restaurants, clinics, local service businesses, a few B2B accounts — and be the person who decides what goes out and why.

02 / What you’ll do

• Build the monthly calendar per client, against a stated objective rather than a posting quota
• Brief the designer and the copywriter properly: reference, format, message, deadline. A vague brief comes back as vague creative.
• Write the short-form copy yourself where it is faster than briefing it
• Run community management: comments, DMs, and the reviews that turn into a customer-service problem before anyone notices
• Plan and shoot lightweight content on site when the client needs it, including reels
• Work with the paid team so the organic and the boosted feed don’t contradict each other
• Report monthly on what actually moved, and present it yourself on the client call

03 / What we need

Must have

• 2-4 years running social media accounts for clients or a brand, ideally agency-side
• Instagram and LinkedIn to a professional standard, plus Meta Business Suite
• You can tell the difference between a post that performed and a post that got reach
• Comfortable writing captions in English; Hindi or Marathi helps on the local accounts
• Basic short-form editing — enough to cut a reel without waiting on anyone

Nice to have

• Scheduling tooling such as Buffer, and analytics beyond the native dashboards
• Influencer or creator coordination
• Paid social exposure. You won’t run the ads, but knowing what happens downstream makes the organic better.

// engagement is a means, not the report

04 / What’s hard about it

Several clients, several tones of voice, in the same week. Some of them have an opinion about every caption, and you will need to hold a position without turning it into a fight.

There is also no content studio behind you. The photography is often yours, shot on site, and it still has to be good.

05 / What you get

• Your own accounts, with the say over what gets published
• A designer and a copywriter in the same studio rather than a freelance queue
• Budget for the shoot when the content genuinely needs one