Social Media Executive

Lateral Hr Consulting; Mumbai; On-site; INR 600,000 - 760,000; Full time

Job summary

Ant Systemz is seeking a Social Media Content Strategist & Communications Executive to own the calendar and messaging. You will curate monthly content calendars for LinkedIn, Instagram and YouTube, crafting engaging posts that reflect the founders’ voice and the company’s mission.

You’ll translate complex topics into concise, scroll-stopping content while collaborating with a small marketing team. The role requires 0-2 years of relevant experience, strong writing, and a keen eye for localization

Qualifications

• 0-2 years in social media, content, PR, communications or agency-side copywriting.
• Strong written English; clear, precise and non-padded copy.
• Experience with content calendars or brand briefs is a plus.

Responsibilities

• Own the calendar and the message.
• Build and run the monthly content calendar across LinkedIn, Instagram and YouTube platform by platform.
• Work from the Message Canon and keep it current as the company evolves.
• Turn dense topics into engaging, scrolling-friendly content.
• Post copy, captions, hooks and scripts; support executive posts and briefs.
• Measure reach and engagement weekly; adjust strategy monthly.

Skills

Social media

Content writing

Communications

Copywriting

Education

Degree in communications/journalism/marketing/literature

Job description

Social Media Content Strategist & Communications Executive

Reports to Founders / Head of Marketing

Location Mumbai (Andheri West) on-site, full-time

Experience 0- 2 years

Team Marketing (2) + Video (2)

About Us

Ant Systemz balances technology-driven scale with deep human creative empathy to rebuild global content pipelines helping stories travel across languages while preserving the emotion that makes them meaningful.

What you’ll actually do

• Own the calendar and the message
• Build and run the monthly content calendar across LinkedIn, Instagram and YouTube platform by platform, not one plan copy-pasted three ways
• Work from the Message Canon - our single source of approved facts, claims and guardrails. Every external word traces back to it. Part of this job is keeping it current as the company moves
• Turn dense subject matter (dubbing, lip-sync, transcreation, AI-assisted production) into things a scrolling human will stop for

Write

• Post copy, captions, hooks and carousel scripts
• Executive LinkedIn posts in the founders' voices -not your voice with their name on it
• Short-form video scripts and shot direction briefs handed to the Social Media Executive and the Video Editor
• Press notes, award and speaking submissions, event and trade-show comms (we exhibit at IBC and MIPCOM), and the occasional customer-facing one-pager

Fragment

• Every big asset we make gets atomised -one brand film becomes reels, carousels, a blog post, three LinkedIn posts and two deck slides. You plan that fragmentation before the asset is shot, not after
• Brief the Executive and the Editor properly: reference, format, aspect ratio, deadline, what the post is for

Measure and adjust

• Weekly numbers on reach, engagement, follower growth and inbound; a monthly view of what worked and what you're changing because of it
• Watch what competitors and the wider localisation and media-tech industry are saying, and tell us when we should be in that conversation

What we’re looking for

0-2 years in social media, content, PR, communications or agency-side copywriting.

Strong internships, a personal publishing habit or a brand you grew from scratch all count

Writing is the non‑negotiable. Clear, specific, unpadded English. You can write a sentence with a verb in it and cut the three sentences around it

A genuine feel for LinkedIn - what makes a B2B post land versus what makes it read like a press release with emojis

Organised. Calendars, briefs, deadlines and version control are the actual job as much as the ideas is

Comfortable using AI tools as leverage drafting, research, variation while owning the final judgement yourself. We sell exactly this principle; we expect you to work by it

Curious about media, film, OTT and how content travels between languages and markets

A degree in communications, journalism, marketing, literature or similar is useful, not required. Show us the writing

Nice to have: basic Canva; a working understanding of SEO; experience with a B2B or media brand; a second Indian language.

What you’ll be doing well by month three

• The calendar runs a month ahead without anyone chasing you
• Founder posts go out on schedule and sound like the founders
• The Executive and Editor get briefs clear enough that work comes back right the first time
• You can point at a number and say what you changed to move it