Social Media Executive

HealthSy; Coimbatore District; On-site; INR 450,000 - 650,000; Full time

Job summary

HealthSy in Coimbatore is seeking a dynamic Social Media Executive to strengthen our digital presence across Instagram, LinkedIn, YouTube and beyond, delivering brand-aligned content with a compelling voice.

You will craft clear copy, coordinate with designers, manage content calendars, engage with communities, and assist with paid campaigns. Strong English writing and a passion for storytelling are essential to drive reach, engagement, and conversion.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, English, or related field.
• 1 to 2 years of relevant experience in social media management and content writing.
• Strong written and verbal communication skills in English.
• Based in Coimbatore or willing to relocate.

Responsibilities

• Plan, manage social media calendars across platforms (Instagram, LinkedIn, YouTube, etc.).
• Identify platform-specific strategies to increase reach, engagement, and follower growth.
• Craft clear, concise, and engaging copy for social media posts, ads, captions, and campaign content.
• Write compelling headlines, taglines, and shortform content for promotions, brand campaigns, and healthcare awareness posts.
• Proofread and edit copy to ensure consistent tone, grammar, and messaging.
• Work closely with graphic designers and video editors to develop creatives that complement your copy.
• Brainstorm new content formats like carousels, reels, polls, and stories.
• Monitor social media accounts for comments, DMs, and mentions; respond in a timely and professional manner.
• Engage with followers to build community and brand loyalty.
• Maintain a consistent voice across all interactions.
• Assist in writing ad copy for paid promotions.
• Collaborate with the performance marketing team to test ad content and optimize CTR and engagement.
• Track content performance using insights and analytics tools (Meta Business Suite, LinkedIn Analytics, etc.).
• Prepare monthly reports on engagement, growth, and campaign performance.
• Use data to suggest improvements and future content ideas.
• Stay updated with platform updates, viral trends, and competitor activity.
• Experiment with new formats and features (memes, threads, polls, challenges, etc.) to drive innovation.

Skills

Social media strategy

Copywriting

Content creation

Community engagement

Analytics

Communication

Multitasking

Detail-oriented

Team collaboration

Education

Bachelor’s degree in Marketing, Communications, Journalism, English

Tools

Canva

Figma

Adobe Creative Suite

Meta Business Suite

Buffer

Hootsuite

Job description

Job Summary:

We are looking for a dynamic and creative Social Media Executive to join the HealthSy Marketing Team. The ideal candidate should have a strong understanding of social media platforms and trends, coupled with excellent copy writing skills to create compelling and brand-aligned content. This role requires a combination of strategy, creativity, and execution to build engagement and strengthen HealthSy’s digital presence.

Key Responsibilities:

1. Social Media Management & Strategy

• Plan, implement, and manage social media calendars across platforms (Instagram, LinkedIn, YouTube, etc.).
• Align content with brand guidelines and campaign goals.
• Identify platform-specific strategies to increase reach, engagement, and follower growth.

2. Copywriting & Content Creation

• Craft clear, concise, and engaging copy for social media posts, ads, captions, and campaign content.
• Write compelling headlines, taglines, and shortform content for promotions, brand campaigns, and healthcare awareness posts.
• Proofread and edit copy to ensure consistent tone, grammar, and messaging.

3. Visual Content Collaboration

• Work closely with graphic designers and video editors to develop creatives that complement your copy.
• Brainstorm new content formats like carousels, reels, polls, and stories.

4. Community Engagement

• Monitor social media accounts for comments, DMs, and mentions; respond in a timely and professional manner.
• Engage with followers to build community and brand loyalty.
• Maintain a consistent voice across all interactions.

5. Paid Campaign Support

• Assist in writing ad copy for paid promotions.
• Collaborate with the performance marketing team to test ad content and optimize CTR and engagement.

6. Analytics & Reporting

• Track content performance using insights and analytics tools (Meta Business Suite, LinkedIn Analytics, etc.).
• Prepare monthly reports on engagement, growth, and campaign performance.
• Use data to suggest improvements and future content ideas.

7. Trend Monitoring & Innovation

• Stay updated with platform updates, viral trends, and competitor activity.
• Experiment with new formats and features (memes, threads, polls, challenges, etc.) to drive innovation.

Requirements & Skill

• Bachelor’s degree in Marketing, Communications, Journalism, English, or a related field.
• 1 to 2 years of relevant experience in social media management and content writing.
• Strong written and verbal communication skills in English.
• Proven ability to write engaging, error-free copy tailored to diverse platforms and audiences.
• Sound knowledge of major social media platforms (Instagram, LinkedIn, YouTube) and their content styles.
• Basic understanding of digital marketing metrics, especially CTR, engagement rate, and reach.
• Familiarity with content collaboration tools like Canva, Figma, or basic Adobe tools.
• Hands-on experience with social media scheduling and analytics tools (Meta Business Suite, Buffer, Hootsuite, etc.).
• Ability to manage multiple projects, meet deadlines, and adapt to a fast-paced, creative environment.
• A keen eye for detail, trends, and audience behavior, with a passion for storytelling and brand-building.
• Should be based in coimbatore or willing to relocate