Social Media Executive

Socio Labs; New Delhi; On-site; INR 600,000 - 900,000; Full time

Job summary

Socio Labs in India seeks a creative Senior Social Media Executive to manage brand presence across digital platforms, focusing on content, strategy, and client handling. The role involves coordinating with designers for creatives, managing monthly calendars, and supporting paid campaigns for coordination and execution.

The ideal candidate has 2–4 years in social media, strong copywriting, and experience handling multiple client accounts, plus familiarity with Meta Ads and AI tools for content

Qualifications

• Bachelor's degree in Marketing, Communications, or related field.
• 2–4 years of experience in social media management (agency preferred).
• Strong skills in content planning, copywriting and brand communication.
• Experience handling multiple client accounts.
• Basic understanding of Meta Ads for coordination and content planning.
• Familiarity with AI tools for content and creative support.
• Excellent communication and client handling skills; able to meet deadlines in a fast-paced environment.

Responsibilities

• Create and manage monthly content calendars aligned with brand goals.
• Write engaging captions, ad copies and content hooks.
• Coordinate with designers for static creatives, reels and campaign posts.
• Ensure timely posting and scheduling of content.
• Handle client communication, feedback and approvals.
• Act as the point of contact for clients and ensure smooth execution.
• Assist in ads planning and coordinate with the performance team.
• Monitor engagement (comments, DMs) and maintain brand tone.
• Track basic performance metrics and share reports.
• Create AI-assisted copies and content ideas using tools like ChatGPT.
• Leverage AI tools for creative ideation (visual concepts, hooks, variations).
• Stay updated with social media trends, formats and viral content ideas.

Skills

Content planning

Copywriting

Brand communication

Client management

AI tools for content

Communication skills

Deadline management

Education

Bachelor's degree in Marketing/Communications

Tools

Canva

Meta Business Suite

Meta Ads Manager

Job description

Employment Type: Full-time (Monday - Friday)

Salary - As per market standards

Job Overview

We are looking for a creative and experienced Senior Social Media Executive to manage and grow brand presence across digital platforms. This role is primarily focused on content, strategy, and client handling, along with a working understanding of paid campaigns for coordination and execution support.

Key Responsibilities

• Create and manage monthly content calendars aligned with brand goals
• Write engaging captions, ad copies, and content hooks
• Coordinate with designers for static creatives, reels, and campaign posts
• Ensure timely posting and scheduling of content
• Handle client communication, feedback, and approvals
• Act as a point of contact for clients and ensure smooth execution
• Assist in ads planning (content, creatives, copies) and coordinate with the performance team
• Monitor engagement (comments, DMs) and maintain brand tone
• Track basic performance metrics (reach, engagement) and share reports
• Create AI-assisted copies and content ideas using tools like ChatGPT or similar platforms
• Leverage AI tools for creative ideation (visual concepts, hooks, variations for posts/ads)
• Stay updated with social media trends, formats, and viral content ideas

Requirements

• Bachelor's degree in Marketing, Communications, or related field
• 2-4 years of experience in social media management (agency preferred)
• Strong skills in content planning, copywriting, and brand communication
• Experience in handling multiple client accounts
• Basic understanding of Meta Ads (for coordination and content planning)
• Familiarity with AI tools for content and creative support
• Excellent communication and client handling skillsAbility to manage deadlines and work in a fast-paced environment

Preferred Skills

• Hands-on experience with tools like Canva, Meta Business Suite
• Understanding of content trends, reels strategy, and audience behavior
• Basic knowledge of hashtags, engagement tactics, and content optimization
• Creative thinking with attention to detail
• Opportunity to manage multiple brands independently
• Strong creative exposure and portfolio building
• Fast-growing agency environment
• Performance-based growth opportunities