Executive - Social Media

Inkarp Instruments; Hyderabad; On-site; INR 300,000 - 420,000; Full time

Job summary

Inkarp Instruments in Hyderabad is seeking a creative Social Media Executive to boost our brands across Facebook, Instagram, LinkedIn, Twitter, YouTube, GMB, and newsletters. You will craft engaging content and manage campaigns with designer support when needed.

You will leverage AI tools like ChatGPT and Claude for ideation, prepare monthly performance reports, and maintain automated reports and documentation. Collaboration with the marketing team is essential to amplify our online presence.

Qualifications

• 1-3 years of experience managing multiple social media accounts (agency or in-house).
• Hands-on experience across Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and GMB.
• Proficiency in using AI tools like ChatGPT and Claude for content and ideation.
• Ability to prepare clear, insightful monthly reports (overall and post-wise).
• Ability to prepare and maintain automated reports and documentation.
• Proficiency in preparing professional PowerPoint (PPT) presentations.
• Strong campaign ideation, writing, and creative skills.
• Proficiency in design software and basic video editing/shooting is an added advantage.
• Familiarity with analytics and scheduling tools.

Responsibilities

• Develop, implement, and manage social media strategies across all active platforms.
• Create engaging content, including graphics, videos, and posts.
• Plan, ideate, and execute campaigns to meet business objectives.
• Use AI tools for content creation, ideation, and workflow efficiency.
• Prepare monthly performance reports with insights.
• Prepare and maintain automated reports and documentation.
• Create professional PPT presentations for reports and reviews.
• Monitor and analyze metrics to track reach, engagement, and growth.
• Manage Google My Business page and respond to reviews.
• Respond to comments, messages, and inquiries to foster community.
• Stay updated on trends and best practices; collaborate with marketing.
• Handle video shooting/editing to enhance multimedia content (added advantage).

Skills

Social media management

Content creation

AI tools & automation

Reporting & analytics

PowerPoint presentations

Video editing basics

Campaign ideation

Tools

ChatGPT

Claude

PowerPoint

GMB

Job description

Job Details

• Job Title: Social Media Executive
• Experience: 1-3 Years
• Location: Hyderabad
• Department: Marketing

Position Overview

We are seeking a creative and results-driven Social Media Executive to enhance our brands online presence and engagement across all our digital channels. The ideal candidate will manage and create compelling content, run our social platforms, generate fresh campaign ideas, leverage AI tools for efficiency, prepare presentations, and maintain automated reports and documentation to support our marketing goals.

Key Responsibilities

• Develop, implement, and manage social media strategies across all active platforms: Facebook, Instagram, LinkedIn (Business Page and Profile), Twitter (X), YouTube, GMB, and Newsletter.
• Create engaging content, including graphics, videos, and posts, to grow the brands audience (with designer support where required).
• Plan, ideate, and execute social media campaigns to meet business objectives, contributing regular fresh campaign ideas.
• Use AI tools such as ChatGPT and Claude for content creation, ideation, copywriting, and workflow efficiency.
• Prepare monthly performance reports covering both overall account performance and individual post-level performance, with actionable insights.
• Prepare and maintain automated reports and documentation to streamline recurring reporting and keep records organized.
• Create professional PowerPoint (PPT) presentations for reports, campaign reviews, and internal/external use.
• Monitor and analyze social media metrics using analytics tools to track reach, engagement, and growth.
• Manage and maintain the Google My Business (GMB) page, including responding to reviews and keeping information up to date.
• Respond to comments, messages, reviews, and inquiries to foster active community engagement.
• Stay updated on social media trends, algorithms, and best practices to optimize strategies.
• Collaborate with the marketing team to align social media efforts with broader marketing goals.
• Handle video shooting and editing to create professional, engaging multimedia content (added advantage).

Requirements

• 1-3 years of experience managing multiple social media accounts (agency or in-house).
• Hands-on experience across Facebook, Instagram, LinkedIn, Twitter (X), YouTube, and GMB.
• Proficiency in using AI tools like ChatGPT and Claude for content and ideation.
• Ability to prepare clear, insightful monthly reports (overall and post-wise).
• Ability to prepare and maintain automated reports and documentation.
• Proficiency in preparing professional PowerPoint (PPT) presentations.
• Strong campaign ideation, writing, and creative skills.
• Proficiency in design software and basic video editing/shooting is an added advantage.
• Familiarity with analytics and scheduling tools.