Social Media/Digital Marketing Manager

Incipientinfo; Gujarat; On-site; INR 600,000 - 1,000,000; Full time

Job summary

Incipientinfo is looking for a skilled Social Media/Digital Marketing Manager to develop and optimize lead generation campaigns via Meta, Google, and LinkedIn Ads. The ideal candidate should have over 2 years of experience in successfully managing paid ad campaigns, strong analytical skills, and the ability to collaborate with cross-functional teams. Responsibilities include planning, execution, and continuous performance analysis to ensure high-quality lead generation for in-house services and client projects. The position is based in Ahmedabad, Gujarat.

Qualifications

• 2+ years of proven experience in Meta, Google Ads and LinkedIn Ads lead generation.
• Strong knowledge of audience targeting, bidding strategies, and campaign funnels.
• Proficiency in using Analytics tools.

Responsibilities

• Plan, create, and optimize Meta, Google Ads & LinkedIn Ads campaigns for lead generation.
• Continuously analyze performance metrics (CPL, CTR, ROAS) and implement data-driven improvements.
• Stay updated with platform updates and ad policies.

Skills

Meta Ads lead generation

Google Ads lead generation

LinkedIn Ads lead generation

Audience targeting

B2B lead generation

Data analysis

Communication skills

Tools

Meta Ads Manager

LinkedIn Campaign Manager

Google Analytics

Job description

We are hiring for aSocial Media/Digital Marketing Manager, apply now and join our team.

Job Location:Ahmedabad, Gujarat.

Role Overview

We are seeking a highly skilled Lead Generation Specialist with expertise in Meta Ads (Facebook & Instagram) and Google, Linkedin Ads. The ideal candidate will be responsible for planning, executing, and optimizing paid campaigns to generate high-quality leads for both our in-house services and client projects.

Key Responsibilities:

• Plan, create, and optimize Meta, Google Ads & LinkedIn Ads campaigns for lead generation.
• Develop targeting strategies that capture SMEs, startups, and enterprise decision-makers.
• Continuously analyze performance metrics (CPL, CTR, ROAS) and implement data-driven improvements.
• Conduct A/B testing for creatives, copy, and audience segmentation.
• Work closely with the content & design teams to develop ad creatives that convert.
• Manage lead forms, landing pages, and conversion tracking.
• Stay updated with platform updates, bidding strategies, and ad policies.
• Report weekly/monthly campaign performance with clear insights and recommendations.

Required Skills & Experience:

• 2+ year of proven experience in Meta, Google Ads and LinkedIn Ads lead generation.
• Strong knowledge of audience targeting, bidding strategies, and campaign funnels.
• Hands-on experience with Facebook Business Manager & LinkedIn Campaign Manager.
• Proficiency in using Analytics tools (Meta Ads Manager, LinkedIn Insights, Google Analytics, etc.).
• Excellent understanding of B2B lead generation and conversion optimization.
• Strong analytical mindset with the ability to interpret data & optimize campaigns.
• Good communication skills and ability to collaborate with cross-functional teams.

Preferred Qualifications:

• Experience with retargeting campaigns & lookalike audiences.
• Understanding of CRM integration with ad platforms.
• Knowledge of landing page CRO (conversion rate optimization).
• Certification in Meta Ads / LinkedIn Marketing is a plus.