Social Media Creative Writer

TheraYog Private Limited; Dadri; On-site; INR 300,000 - 500,000; Full time

Job summary

TheraYog Private Limited is seeking a highly creative writer who can turn ideas into engaging social media content that captures attention and keeps audiences watching. This is not a blog, article, or SEO writing role.

You’ll craft scripts, viral hooks, storytelling concepts, and platform-first content for Instagram, YouTube, LinkedIn, and other social platforms. Collaborate with video editors and marketing teams, maintain a consistent brand voice, and stay ahead of trends to drive

Responsibilities

• Script Writing for Instagram Reels, YouTube Shorts, and long-form YouTube videos.
• Craft compelling hooks that grab attention within the first 2–3 seconds.
• Structure content with a clear narrative flow: Hook → Curiosity → Value → Payoff → CTA.
• Write concise, conversational, high-retention scripts.
• Simplify complex topics into engaging, easy-to-understand content.
• Generate original, platform-native content ideas and campaigns.
• Stay updated on trends and adapt formats to fit the brand.
• Collaborate with video editors and marketing teams to execute campaigns.

Job description

We're looking for a highly creative writer who can transform ideas into engaging social media content that captures attention and keeps audiences watching.

This is not a blog, article, or SEO writing role.

You’ll be responsible for creating high-performing scripts, viral hooks, storytelling concepts, and platform-first content for Instagram, YouTube, LinkedIn, and other social platforms.

Job Overview:

We're looking for a highly creative writer who can transform ideas into engaging social media content that captures attention and keeps audiences watching.

This is not a blog, article, or SEO writing role.

You’ll be responsible for creating high-performing scripts, viral hooks, storytelling concepts, and platform-first content for Instagram, YouTube, LinkedIn, and other social platforms.

Job Description / Job Responsibilities:

Key Responsibilities:

• Script Writing & Storytelling
  • Write engaging scripts for Instagram Reels, YouTube Shorts, and long-form YouTube videos.
  • Craft compelling hooks that grab attention within the first 2–3 seconds.
  • Structure content with a clear narrative flow:
  • Hook → Curiosity → Value → Payoff → CTA
  • Write concise, conversational, and high-retention scripts.
  • Simplify complex topics into engaging, easy-to-understand content.
• 2. Content Ideation & Planning
  • Generate original, platform-native content ideas regularly. Develop multiple creative angles for a single topic. Pitch recurring content series and campaign concepts. Contribute to weekly and monthly content planning.
• 3. Trend Research & Adaptation
  • Stay updated on social media trends, viral formats, creator styles, and platform updates. Adapt trends, memes, and storytelling formats to fit the brand. Identify emerging content opportunities before they become saturated. Research competitor content and recommend creative improvements.
• 4. Collaboration & Execution
  • Work closely with video editors to ensure scripts translate effectively into engaging videos.
  • Provide notes on pacing, visuals, transitions, and on-screen text.
  • Collaborate with marketing and social media teams on campaigns.
  • Participate in brainstorming sessions and content reviews.
• 5. Brand Voice & Messaging
  • Maintain a consistent brand voice across all content. Write for different audience segments while preserving the brand's identity. Balance creativity with business goals and campaign objectives. Continuously optimize content based on audience engagement and performance insights.