Walk-in | Content Creator

Visionary X By Ipg; Erode; On-site; INR 400,000 - 700,000; Full time

Job summary

Visionary X By Ipg in India seeks an energetic Content Creator to lead multimedia storytelling. You will ideate, script, shoot, and edit short-form video, graphics, and copy across Instagram, YouTube, TikTok, LinkedIn, and our website.

You should be comfortable behind the lens and on camera, with a knack for digital hooks, audience engagement, and brand aesthetics. Responsibilities include brainstorming concepts, tracking trends, building content calendars, filming reels and tutorials, writing

Qualifications

• Excellent written and verbal communication with strong copywriting ability.
• Experience managing social media platforms and scheduling tools.
• Strong presentation development, research, and content planning skills.
• Hands-on experience with AI tools for content creation.
• Highly organized with ability to manage multiple priorities.
• Creative mindset with fresh content ideas.
• Strong awareness of current social media trends.
• Good understanding of fashion and visual aesthetics.

Responsibilities

• Brainstorm, research, and execute creative concepts aligned with company growth goals and marketing campaigns.
• Monitor emerging social trends, viral audio, cultural moments, and algorithm updates to capitalize on real-time marketing opportunities.
• Develop monthly content calendars with clear publishing schedules, themes, and platform-specific formats.
• Plan, direct, and film high-quality short-form video (Reels, Shorts, TikToks) and long-form features (tutorials, interviews, product demos).
• Write punchy video scripts, conversational captions, and clear, action-oriented calls-to-action (CTAs).
• Coordinate with graphic designers to create compelling thumbnails, cover images, and supporting carousels.
• Schedule and publish approved content across social channels with optimized tags, hashtags, and geo-locations.

Skills

Copywriting

Social media management

Content planning

AI tools familiarity

Organization

Fashion aesthetics

Tools

ChatGPT

Gemini

Claude

Copilot

Canva AI

Job description

Role Summary :

We are seeking an energetic, visually creative, and trend-aware Content Creator to lead our multimedia storytelling. In this role, you will ideate, script, shoot, and edit high-performing short-form video, static graphics, and written copy across digital platforms (Instagram, YouTube, TikTok/LinkedIn, and website channels). The ideal candidate is comfortable both behind the lens and on camera, possessing an intuitive grasp of digital hooks, audience engagement, and brand aesthetics.

Key Responsibilities:

• Brainstorm, research, and execute creative concepts aligned with company growth goals and marketing campaigns.
• Monitor emerging social trends, viral audio, cultural moments, and algorithm updates to capitalize on real-time marketing opportunities.
• Develop monthly content calendars with clear publishing schedules, themes, and platform-specific formats.
• Plan, direct, and film high-quality short-form video (Reels, Shorts, TikToks) and long-form features (tutorials, interviews, product demos).
• Write punchy video scripts, conversational captions, and clear, action-oriented calls-to-action (CTAs).
• Coordinate with graphic designers to create compelling thumbnails, cover images, and supporting carousels.
• Schedule and publish approved content across social channels with optimized tags, hashtags, and geo-locations.

Required Skills:

• Excellent written and verbal communication skills with strong copywriting ability.
• Experience managing social media platforms and scheduling tools.
• Strong presentation development,research, and content planning skills.
• Hands-on experience using AI tools such as ChatGPT, Gemini, Claude, Copilot, Canva AI, or similar platforms.
• Highly organized with the ability to manage multiple priorities in a fast-paced environment.
• Creative mindset with the ability to develop fresh content ideas.
• Strong awareness of current social media trends.
• Good understanding of fashion and visual aesthetics.

Key Performance Indicators (KPIs)

• Content consistency and quality
• Social media reach and engagement
• Reel/video views
• Follower growth
• Lead generation through content
• Campaign performance
• Timely delivery of content