Content Creator

Grapes Worldwide; Delhi; On-site; INR 450,000 - 600,000; Full time

Job summary

Grapes Worldwide in Delhi is seeking a creative Content Creator to conceptualise, script, shoot, and edit engaging short‑form videos for Instagram, YouTube, and other platforms. You will brainstorm ideas, write captions and hooks, and collaborate with the design and social teams to execute campaigns.

The ideal candidate has 2–4 years of experience, a strong portfolio, and a passion for storytelling and audience engagement.

Qualifications

• 2–4 years of experience in content creation, social media, or digital content production.

Responsibilities

• Conceptualise and develop engaging content ideas for Instagram, YouTube, and other digital platforms.
• Write scripts, storyboards, captions, and creative copies for reels, shorts, and social media posts.
• Create short‑form video content, including Instagram Reels, YouTube Shorts, and other platform‑specific formats.
• Shoot, film, and edit videos using relevant equipment and editing tools.
• Stay updated with emerging social media trends, viral formats, trending audio, and platform algorithms.
• Be comfortable appearing on camera, presenting ideas, and delivering dialogues when required.
• Develop engaging visual narratives that align with brand guidelines, campaign objectives, and target audiences.
• Collaborate with the creative, design, and social media teams to develop content strategies and execute campaigns.
• Write engaging captions, hooks, and calls to action to improve audience engagement.
• Repurpose existing content into multiple formats to maximise reach and engagement.
• Monitor content performance and incorporate insights into future content creation.
• Manage multiple projects simultaneously while ensuring timely delivery and quality.

Skills

Creative storytelling

Scripting

Short-form video

Video editing

On-camera presenting

Social media trends

Storyboarding

Content repurposing

Project management

Tools

Adobe Premiere Pro

CapCut

Job description

We are looking for a creative and dynamic Content Creator who can conceptualise, create, and deliver engaging content for digital platforms. The ideal candidate should have a strong understanding of social media trends, storytelling, and audience engagement, along with hands‑on experience in scripting, shooting, and editing short‑form videos.

From brainstorming fresh ideas to appearing on camera and bringing concepts to life, the candidate should be comfortable managing the content creation process end-to-end.

Key Responsibilities

• Conceptualise and develop engaging content ideas for Instagram, YouTube, and other digital platforms.
• Write scripts, storyboards, captions, and creative copies for reels, shorts, and social media posts.
• Create short‑form video content, including Instagram Reels, YouTube Shorts, and other platform‑specific formats.
• Shoot, film, and edit videos using relevant equipment and editing tools.
• Stay updated with emerging social media trends, viral formats, trending audio, and platform algorithms.
• Be comfortable appearing on camera, presenting ideas, and delivering dialogues when required.
• Develop engaging visual narratives that align with brand guidelines, campaign objectives, and target audiences.
• Collaborate with the creative, design, and social media teams to develop content strategies and execute campaigns.
• Write engaging captions, hooks, and calls to action to improve audience engagement.
• Repurpose existing content into multiple formats to maximise reach and engagement.
• Monitor content performance and incorporate insights into future content creation.
• Manage multiple projects simultaneously while ensuring timely delivery and quality.

Qualifications

• 2–4 years of experience in content creation, social media, or digital content production.
• A strong portfolio or showreel showcasing original content, reels, and video projects.
• Experience creating content for social media platforms, particularly Instagram and YouTube.
• Excellent writing, communication, and storytelling skills.
• A strong understanding of digital audiences and content consumption trends.

Required Skills

• Strong creative thinking and storytelling abilities.
• Proficiency in scripting, content conceptualisation, and short‑form video creation.
• Basic to intermediate video shooting and editing skills.
• Familiarity with video editing tools such as Adobe Premiere Pro, CapCut, or similar software.
• Confidence in front of the camera and strong presentation skills.
• Understanding of social media trends, formats, and audience engagement.
• Ability to work in a fast‑paced, collaborative environment.
• Strong organisational skills and attention to detail.

Preferred Skills

• Experience creating content for brands, advertising agencies, or digital marketing campaigns.
• Experience in both on‑camera and behind‑the‑camera content creation.
• Knowledge of basic graphic design tools such as Canva or Adobe Photoshop.
• Familiarity with social media analytics and performance‑driven content.
• Experience in entertainment, lifestyle, edutainment, or brand‑led storytelling.

What We’re Looking For

Someone who is curious, creative, and constantly exploring new ways to tell stories. The ideal candidate should be proactive, comfortable experimenting with new formats, and passionate about creating content that captures attention and drives engagement.

Equal Opportunity Statement

We are an equal opportunity employer committed to fostering an inclusive workplace. We welcome candidates from diverse backgrounds who bring creativity, fresh perspectives, and a passion for storytelling.