Content Creator

RINGS & I - Personalised Diamond Rings; Mumbai; Presencial; INR 391.000 - 614.000; A tiempo parcial

Descripción de la vacante

RINGS & I - Personalised Diamond Rings is seeking a Content Creator for a 3-month assignment in Mumbai. You will own content end-to-end, from ideation to scripts, production and performance insights, crafting content that resonates on Instagram and YouTube Shorts.

The ideal candidate will craft platform-native content, write engaging scripts, edit with CapCut/Canva, monitor audience response and actively build a community around the brand with fast, experimental iterations.

Formación

• Excellent writing and storytelling skills.
• Strong understanding of hooks, retention and short‑form video.
• Ability to identify and adapt trends quickly.
• Strong content analytics literacy and insights.
• Ability to create engaging scripts and content independently.

Responsabilidades

• Ideate fresh content ideas for Instagram and YouTube (short form) and develop concepts.
• Write scripts, craft hooks and turn ideas into scripts, shot lists and finished content.
• Edit short-form videos using CapCut, Inshot, VN, Edits or Canva.
• Own the content production end-to-end and monitor performance metrics.
• Foster conversations and community around the brand via engaging content.
• Test formats, hooks and storytelling styles to optimize reach and engagement.

Conocimientos

Content ideation

Scripting & storytelling

Video editing

Platform-native content

Trend awareness

Community building

Script writing

Captivating hooks

Analytical thinking

Herramientas

CapCut

Inshot

VN

Edits

Canva

Descripción del empleo

Content Production & Growth Department: Marketing / Content

Reporting To: Content Strategist

Contract: 3 Months

Role Overview

We are looking for a Content Creator who can own content end-to-end. From coming up with the idea to writing the script, creating/editing the content, and understanding how it performs. You will be expected to actively create content that people want to watch, share, save and talk about while building a strong community around the brand. The ideal candidate is someone who understands what makes content work on Instagram, and is naturally curious about trends and internet culture, and can turn a simple idea into engaging, platform-native content.

Key Responsibilities

1. Content Ideation & Creation

• Come up with fresh, original content ideas for Instagram and YouTube (short form).
• Identify trends, formats, conversations and cultural moments that the brand can participate in.
• Develop content concepts based on audience interests, brand objectives and performance insights.
• Turn ideas into hooks, scripts, shot lists and finished content.
• Create content independently using available resources.
• Experiment with different formats, hooks, storytelling styles and content structures to identify what works.

2. Scriptwriting & Storytelling

• Write short-form scripts that are conversational, engaging and native to the platform.
• Develop strong hooks that capture attention within the first few seconds.
• Adapt the same idea into different formats for Instagram Reels, YouTube Shorts and other channels.
• Write content that feels natural and human, not like an advertisement or generic brand content.

3. Editing & Content Production

• Edit short-form videos independently using tools such as CapCut, Inshot, VN, Edits, Canva or similar.
• Add appropriate text, transitions, music, sound effects and pacing to make content engaging.
• Take ownership of the final output instead of relying entirely on designers or video editors.

4. Community Building

• Create content that encourages conversations, shares, saves and participation.
• Understand what the audience responds to and use those insights to shape future content.
• Actively monitor comments, DMs and audience conversations to identify content opportunities.
• Help build a community around the brand rather than simply growing follower count.

6. Performance & Optimisation

• Track content performance and understand why certain content works and why certain content doesn't.
• Monitor metrics such as reach, watch time, retention, shares, saves, engagement and follower growth.
• Identify winning hooks, formats, topics and storytelling styles.
• Continuously test and improve content based on performance.
• Contribute content ideas and variations for paid media based on learnings from organic content.

What Success Looks Like You will be evaluated on:

• Quality and consistency of content produced
• Ability to execute high-performing content pieces independently
• Growth in reach, engagement and relevant audience
• Improvement in watch time and content retention
• Growth in shares, saves and meaningful interactions
• Ability to identify and replicate winning content formats
• Contribution to brand awareness, community and business goals
• Speed and consistency of execution.

Required Skills

• Strong understanding of Instagram content
• Excellent writing and storytelling skills
• Strong understanding of hooks, retention and short-form video
• Ability to identify and adapt trends quickly
• Good understanding of what makes content shareable and engaging
• Strong video editing skills
• Ability to read basic content analytics and draw actionable insights
• Strong communication skills

Who We're Looking For We are looking for someone who:

• Thinks like a creator, not a social media manager
• Can write the script, create the content and edit it
• Is constantly consuming and analysing content
• Understands internet culture and emerging trends
• Has strong opinions about what makes content good
• Is comfortable experimenting and failing fast
• Is proactive and doesn't wait for a brief for every piece of content
• Wants to build a community, not just a follower count