Social Media Coordinator – Men’s Fashion | Lower Parel

One Story; Mumbai; Vor Ort; INR 500.000 - 900.000; Vollzeit

Zusammenfassung

One Story in Mumbai is seeking a creative Social Media Coordinator focused on men’s fashion to grow our brand presence across Instagram, Facebook, YouTube, and more.

You will develop monthly content calendars, create reels and posts, monitor trends, and collaborate with photography, styling, and marketing teams. AI tools experience preferred.

Qualifikationen

• 2–5 years hands-on experience in social media/content management.
• Experience in fashion, apparel, lifestyle, retail or D2C preferred.
• Strong understanding of men's fashion and styling.
• Good knowledge of Instagram, Reels, Stories and other social formats.
• Strong content ideation, copywriting and visual sense.
• Understanding of social media analytics and performance metrics.
• Strong communication, collaboration and attention to detail.
• Ability to work in a fast-paced environment.
• AI-savvy with practical experience using AI tools.

Aufgaben

• Manage Instagram, Facebook, YouTube, LinkedIn and other social media platforms.
• Create and execute monthly social media content calendars.
• Develop content for Reels, posts, stories and campaigns.
• Create engaging content around men's fashion, styling, products and lifestyle.
• Monitor fashion trends, competitors and social media conversations.
• Work with creative, photography, styling and marketing teams.
• Track reach, engagement, views, follower growth and content performance.
• Prepare social media performance reports and recommendations.
• Manage comments, DMs and customer interactions.
• Use AI tools for content ideation, research, copywriting, trend analysis and creative development.
• Explore AI tools for image/video generation, editing and content repurposing.

Kenntnisse

collaboration

calendars

social media

copywriting

campaigns

men's fashion

d2c

Tools

Adobe Creative Suite

ChatGPT

Canva

Midjourney

Firefly

Jobbeschreibung

Job Title: Social Media Coordinator – Men’s Fashion

Location: Mumbai

Experience: 2–5 Years

Function: Marketing / Digital

Industry: Men’s Fashion / Apparel / Lifestyle / Retail / D2C

About The Role

We are looking for a creative, digitally savvy and fashion-conscious Social Media Coordinator to manage and grow our social media presence across multiple platforms. The ideal candidate should understand men’s fashion, styling, trends and consumer behaviour, with hands‑on social media experience.

Key Responsibilities

• Manage Instagram, Facebook, YouTube, LinkedIn and other social media platforms.
• Create and execute monthly social media content calendars.
• Develop content for Reels, posts, stories and campaigns.
• Create engaging content around men's fashion, styling, products and lifestyle.
• Monitor fashion trends, competitors and social media conversations.
• Work with creative, photography, styling and marketing teams.
• Track reach, engagement, views, follower growth and content performance.
• Prepare social media performance reports and recommendations.
• Manage comments, DMs and customer interactions.
• Use AI tools for content ideation, research, copywriting, trend analysis and creative development.
• Explore AI tools for image/video generation, editing and content repurposing.

Requirements

• 2–5 years of hands‑on experience in social media/content management.
• Experience in fashion, apparel, lifestyle, retail or D2C preferred.
• Strong understanding of men's fashion and styling.
• Good knowledge of Instagram, Reels, Stories and other social formats.
• Strong content ideation, copywriting and visual sense.
• Understanding of social media analytics and performance metrics.
• Strong communication, collaboration and attention to detail.
• Ability to work in a fast‑paced environment.
• AI‑savvy with practical experience using AI tools.

Good to Have

• Men's fashion brand experience.
• D2C/e-commerce experience.
• Influencer/creator collaboration experience.
• Basic knowledge of paid social media/performance marketing.
• Canva or Adobe Creative Suite experience.
• Experience with ChatGPT, Gemini, Claude, Midjourney, Runway or Adobe Firefly.

Key Success Measures

• Social media audience and engagement growth.
• Improved content reach and organic performance.
• Timely execution of content calendars.
• Quality and relevance of fashion content.
• Successful product and brand campaigns.
• Effective use of AI to improve content quality and productivity.

Skills: collaboration,calendars,adobe creative suite,chatgpt,canva,men's fashion,firefly,social media,midjourney,d2c,copywriting,campaigns