Marketing & Social Media Manager - Mumbai

Jobitus; Mumbai; Hybrid; INR 600,000 - 900,000; Full time

Job summary

Jobitus in Mumbai is seeking a Marketing & Social Media Manager to strengthen the organisation’s digital presence and generate qualified leads. You will manage content across Instagram, LinkedIn, Facebook, and other platforms, and drive campaigns from concept to execution.

The role requires hands-on experience with social media, content creation, design tools like Canva, and a results‑driven approach to grow brand visibility in a hybrid Mumbai setting.

Qualifications

• 2–4 years of digital marketing or social media management experience.
• Strong working knowledge of Instagram, LinkedIn and Facebook.
• Hands-on experience in content creation, design and campaign execution.
• Understanding of digital lead-generation methods and analytics.
• Proficiency in Canva or similar design tools.
• Excellent written communication and ability to coordinate across teams.
• Ability to manage multiple priorities independently and meet deadlines.

Responsibilities

• Manage and grow presence across Instagram, LinkedIn, Facebook and other platforms.
• Develop and execute monthly social media/content calendars.
• Create engaging posts, reels, stories, videos, banners and campaign materials.
• Write compelling captions, headlines and CTAs.
• Promote training programs, partnerships, success stories and social-impact initiatives.
• Plan and execute organic and paid digital campaigns for awareness, inquiries and leads.
• Track campaign performance, engagement, leads and conversions.
• Coordinate timely follow-up of leads with internal teams.
• Develop innovative marketing ideas and explore new content formats and channels.
• Coordinate with agencies, designers and video editors.
• Prepare performance reports with actionable recommendations.
• Monitor social media trends and platform algorithms.

Skills

Social media management

Instagram

LinkedIn

Facebook

Content creation

Campaign execution

Lead generation

Canva

Video editing

Analytical mindset

Tools

LinkedIn Sales Navigator

Job description

Job Description

Position: Marketing & Social Media Manager
Experience: 2–4 years
Location: Mumbai / Hybrid
Employment Type: Full-time
Working Days: Five days a week

Role Overview

We are seeking a creative, proactive and results-oriented Marketing & Social Media Manager to strengthen the organisation’s digital presence, promote its programs and initiatives, generate qualified leads and improve brand visibility.

The position requires hands‑on experience in social media management, content development, creative design, digital campaign execution, lead generation and stakeholder coordination.

Key Responsibilities

• Manage and grow the organisation’s presence across Instagram, LinkedIn, Facebook and other relevant digital platforms.
• Develop and execute monthly social media and content calendars.
• Create engaging posts, reels, stories, videos, flyers, banners and campaign materials.
• Write compelling captions, headlines and calls to action.
• Promote training programs, industry partnerships, success stories, testimonials and social‑impact initiatives.
• Plan and execute organic and paid digital campaigns focused on awareness, inquiries, registrations and lead generation.
• Track campaign performance, engagement, audience growth, leads and conversions.
• Coordinate the timely follow-up of leads with relevant internal teams.
• Develop innovative marketing ideas and explore emerging content formats and digital channels.
• Coordinate with marketing agencies, designers, video editors and other external vendors.
• Prepare campaign and social media performance reports with actionable recommendations.
• Monitor social media trends, platform algorithms and digital-marketing practices.
• Manage multiple campaigns and deliverables while meeting agreed timelines.

Required Skills and Qualifications

• 2–4 years of experience in digital marketing, social media management or a related position.
• Strong working knowledge of Instagram, LinkedIn and Facebook.
• Hands‑on experience in content creation, creative design and campaign execution.
• Demonstrated understanding of digital lead‑generation methods.
• Proficiency in Canva or comparable design tools.
• Strong written communication, creativity and coordination skills.
• Ability to work independently and manage multiple priorities.
• Analytical mindset with an emphasis on measurable marketing outcomes.
• Familiarity with video‑editing and AI‑enabled creative tools is advantageous.
• Knowledge of LinkedIn Sales Navigator is preferred.
• Interest in education, employability, skill development or social‑impact initiatives is desirable.
• Willingness to attend periodic meetings in Mumbai when required.

Key Performance Indicators

• Quality and consistency of social media content.
• Growth in reach, engagement, followers and brand visibility.
• Volume and quality of leads generated through digital channels.
• Campaign effectiveness and conversion of inquiries.
• Timely delivery of creatives, campaigns and performance reports.
• Effectiveness of agency and stakeholder coordination.
• Contribution of new marketing ideas and initiatives.