Social Media & Content Manager

Salient; Kolkata District; On-site; INR 600,000 - 900,000; Full time

Job summary

Salient, a Kolkata-based multidisciplinary design firm, seeks a content-savvy Social Media & Content Manager to own LinkedIn and Instagram narratives. You’ll translate design projects into compelling stories, coordinating with design teams to build a persuasive online presence for clients, developers, collaborators, and potential talent.

With 2–5 years in social media or content marketing, you will craft posts, manage calendars, and ghostwrite posts for senior team members, while ensuring

Qualifications

• 2–5 years of experience in social media or content marketing; experience in architecture, interior, real estate or design is strongly preferred.
• Excellent written English; ability to explain design and technical ideas simply.
• Strong understanding of LinkedIn and Instagram, including algorithms, formats and best practices.

Responsibilities

• Plan and maintain a monthly content calendar for LinkedIn and Instagram.
• Write, design (or brief designers on) and publish posts, carousels, reels and stories on projects, design thinking, milestones, awards and firm culture.
• Work with project teams to collect drawings, renders, photographs and design narratives, and convert them into engaging content.
• Tailor content by audience: master planning and architecture for B2B clients on LinkedIn; interiors and landscape for visual storytelling on Instagram.
• Support the partners' and senior team members' personal LinkedIn profiles with ghostwritten or edited posts.
• Coordinate with photographers, videographers and freelance designers for shoots and visual assets.
• Engage with comments and messages, and grow followers and industry connections.
• Track performance (reach, engagement, follower growth, profile visits, inbound enquiries) and share monthly reports with recommendations.
• Maintain brand voice and visual consistency across all channels.
• Keep up with trends in architecture, design and social media.

Skills

Social media management

Content marketing

Excellent English writing

Audience tailoring

Deadline management

Education

Degree or background in architecture, design, communications, journalism or marketing

Experience with PR, awards entries or media outreach

Basic photography skills

Tools

Canva

Adobe Creative Suite

Meta Business Suite

LinkedIn Analytics

Buffer

Hootsuite

Job description

Company Description

Salient is a Kolkata-based, multidisciplinary design firm of around 100 professionals, offering master planning, architecture, landscape and interior design services. We are looking for a content-savvy communicator to build and run our presence on LinkedIn and Instagram.

Role Overview

The Social Media & Content Manager will understand our projects, turn them into clear and compelling stories, and manage our LinkedIn and Instagram accounts end to end. You will work closely with our design teams and partners to showcase the breadth of our work to clients, developers, collaborators and prospective talent.

Key Responsibilities

• Plan and maintain a monthly content calendar for LinkedIn and Instagram.
• Write, design (or brief designers on) and publish posts, carousels, reels and stories on projects, design thinking, milestones, awards and firm culture.
• Work with project teams to collect drawings, renders, photographs and design narratives, and convert them into engaging content.
• Tailor content by audience: master planning and architecture for B2B clients on LinkedIn; interiors and landscape for visual storytelling on Instagram.
• Support the partners' and senior team members' personal LinkedIn profiles with ghostwritten or edited posts.
• Coordinate with photographers, videographers and freelance designers for shoots and visual assets.
• Engage with comments and messages, and grow followers and industry connections.
• Track performance (reach, engagement, follower growth, profile visits, inbound enquiries) and share monthly reports with recommendations.
• Maintain brand voice and visual consistency across all channels.
• Keep up with trends in architecture, design and social media.

Requirements

• 2–5 years of experience in social media or content marketing; experience in architecture, interior, real estate or design is strongly preferred.
• Excellent written English; ability to explain design and technical ideas simply.
• Strong understanding of LinkedIn and Instagram, including algorithms, formats and best practices.
• Good visual sense and working knowledge of Canva, Adobe Creative Suite or similar tools.
• Familiarity with scheduling and analytics tools (Meta Business Suite, LinkedIn Analytics, Buffer, Hootsuite or similar).
• Ability to work with multiple teams and manage deadlines.
• Basic video editing or reel creation skills is a plus.

Qualification

• Degree or background in architecture, design, communications, journalism or marketing
• Experience with PR, awards entries or media outreach
• Basic photography skills