Social Media Executive

Imagic Interiors; New Delhi; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Imagic Interiors is a Delhi-based design-build studio seeking a Social Media Manager to plan, create, and manage our social presence with a focus on generating qualified project leads. You’ll work with the founder and design team to turn completed projects and design insights into content that builds trust with homeowners and businesses.

This role blends creative content production, platform strategy, and performance tracking across channels, including on-site shoots, video storytelling, and

Qualifications

• Proven experience managing social media for a service business, design firm, agency, or similar brand with a focus on lead generation.
• Strong portfolio of short-form and long-form video content showing engagement drivers.
• Working knowledge of local SEO and video optimization for YouTube and social platforms.
• Comfort with editing tools and content production workflows; familiarity with AI voiceover a plus.
• Excellent written communication and visual storytelling, especially in interiors/design.
• Ability to manage briefs, multiple calendars, and deadlines.
• Basic analytics and platform insights familiarity.
• Self-starter capable of growing a channel.

Responsibilities

• Develop and execute a social media strategy across major platforms with lead generation goals.
• Plan and produce short-form and long-form content, including transformation videos and project walkthroughs.
• Create content that highlights budget transparency and realistic renovation expectations.
• Manage YouTube channel: scripting, editing coordination, thumbnails, titles, and optimization for local search.
• Repurpose long-form video into Shorts, Reels, and other formats.
• Coordinate with the design team to capture on-site photos and videos, building a steady content pipeline.
• Write engaging captions and short-form scripts in the Imagic voice.
• Engage with comments and inquiries; route serious leads to business development.
• Track reach, engagement, watch time, inquiries, and bookings; report monthly.
• Stay current on platform trends and tools; recommend adoptions.
• Support campaigns, seasonal promos, and partnerships.

Skills

Social media management

Lead generation

Video content creation

Platform strategy

Analytics

Content calendar

Written communication

Project coordination

Tools

ElevenLabs

Descript

Video editing

Job description

Job Title: Social Media Manager

Company: Imagic Interiors, a design-build studio

Location: Delhi

Employment Type: Permanent

Reports to: Founder

About Imagic Interiors

Imagic Interiors is a design-build studio that turns homes and commercial spaces into finished, livable environments. We handle design and construction under one roof, which means our clients get a clear process, honest budgets, and results that match the vision. We're looking for someone who can tell that story well across platforms and turn attention into real project conversations.

Role Summary

The Social Media Manager will plan, create, and manage Imagic Interiors' social media presence, with a strong focus on generating qualified project leads. You'll work closely with the founder and design team to turn completed projects, works in progress, and design insights into content that builds trust with homeowners and businesses. This role combines creative content production, platform strategy, and performance tracking.

Key Responsibilities

• Develop and execute a social media strategy across Instagram, YouTube, Facebook, LinkedIn, and other relevant platforms, aligned with lead generation goals.
• Plan and produce short-form and long-form content, including before-and-after transformation videos, project walkthroughs, and design tips.
• Create content that highlights budget transparency and realistic renovation expectations, positioning Imagic as a trusted, honest partner.
• Manage the YouTube channel day to day, including scripting, editing coordination, thumbnails, titles, and descriptions optimized for local search.
• Repurpose long-form video into Shorts, Reels, and other formats to maximize reach.
• Coordinate with the design team to capture project photography and video on site, and build a steady content pipeline from active projects.
• Write engaging captions, post copy, and short-form scripts in the Imagic voice.
• Engage with comments, messages, and community conversations in a timely, professional way, and route serious inquiries to the business development team.
• Track performance metrics such as reach, engagement, watch time, inquiry volume, and consultation bookings, and report on them monthly.
• Stay current on platform trends, algorithm changes, and tools for video, editing, and voiceover, and recommend what to adopt.
• Support occasional campaigns, seasonal promotions, and partnership content.

Qualifications

• Proven experience managing social media for a service business, design firm, agency, or similar brand, ideally with a lead-generation focus.
• Strong portfolio of short-form and long-form video content, with a clear sense of what drives engagement and inquiries.
• Working knowledge of local SEO principles for YouTube and social platforms.
• Comfort with video editing tools and content production workflows. Experience with AI voiceover or editing tools such as ElevenLabs or Descript is a plus.
• Excellent written communication and an eye for visual storytelling, particularly in interiors, architecture, or design.
• Ability to work from briefs, manage multiple content calendars, and meet deadlines.
• Basic analytics skills and familiarity with platform insights tools.
• Self-starter who can take ownership of a channel and grow it.

Nice to Have

• Background in interior design, architecture, construction, or home renovation.
• Experience with paid social advertising.
• Familiarity with CRM tools and tracking leads from social content.