Social Media and Lead Generate Associate

Get Home Realty Vizianagaram; Visakhapatnam; On-site; INR 167,000 - 279,000; Full time

Job summary

Get Home Realty Vizianagaram is seeking a Social Media & Lead Generation Executive to drive real-estate enquiries through Instagram, Facebook, WhatsApp, YouTube and other digital channels.

The role focuses on converting engagement into qualified leads for the sales team, with a performance-driven approach and daily lead targets. Strong knowledge of social media ads, CRM, and client communication is essential.

Qualifications

• 1–3 years of experience in Social Media, Digital Marketing or Lead Generation.
• Good knowledge of Instagram and Facebook.
• Practical understanding of social-media lead generation.
• Good communication and customer-handling skills.

Responsibilities

• Generate real-estate leads through Instagram, Facebook, WhatsApp, YouTube and other digital platforms.
• Manage daily social-media activities including posts, reels, stories and property/project updates.
• Respond quickly and professionally to comments, DMs and online enquiries.
• Identify potential property buyers, investors and tenants through social media.
• Convert social-media interactions into genuine property enquiries.
• Qualify leads based on budget, location, property requirement and buying timeline.
• Categorize leads as Hot, Warm or Cold.
• Enter and update leads accurately in the company CRM.
• Track lead source, campaign and follow-up status.
• Coordinate qualified leads with the sales team.
• Follow up on pending online enquiries where required.
• Assist with Facebook and Instagram advertising campaigns.
• Monitor Meta Ads performance, Cost Per Lead and lead quality.
• Test audiences, creatives, offers, captions and campaigns.
• Identify new organic lead-generation opportunities.
• Generate leads through Facebook groups, local communities and other online channels.
• Maintain daily and monthly lead-generation reports.

Skills

Lead generation

Social media marketing

CRM proficiency

Communication skills

Target driven

Excel/Sheets

Education

Bachelor's degree in Marketing or related

Job description

Social Media & Lead Generation Executive Real Estate

Company: Get Home Realty / Buy Easy Realty
Location: Vizianagaram, Andhra Pradesh
Job Type: Full-Time, Work From Office
Experience: 1–3 Years
Salary: 15,000 – 25,000 per month + Performance Incentives

Job Description

Get Home Realty / Buy Easy Realty is looking for a Social Media & Lead Generation Executive who can generate genuine and qualified real-estate leads through Instagram, Facebook, WhatsApp, YouTube, Meta Ads and other digital channels.

This is a performance-driven lead generation role, not just a social-media posting position.

The ideal candidate should understand how to convert social-media engagement, messages, comments and advertising campaigns into genuine property enquiries and qualified leads for the sales team.

Key Responsibilities

• Generate real-estate leads through Instagram, Facebook, WhatsApp, YouTube and other digital platforms.
• Manage daily social-media activities including posts, reels, stories and property/project updates.
• Respond quickly and professionally to comments, DMs and online enquiries.
• Identify potential property buyers, investors and tenants through social media.
• Convert social-media interactions into genuine property enquiries.
• Qualify leads based on budget, location, property requirement and buying timeline.
• Categorize leads as Hot, Warm or Cold.
• Enter and update leads accurately in the company CRM.
• Track lead source, campaign and follow-up status.
• Coordinate qualified leads with the sales team.
• Follow up on pending online enquiries where required.
• Assist with Facebook and Instagram advertising campaigns.
• Monitor Meta Ads performance, Cost Per Lead and lead quality.
• Test audiences, creatives, offers, captions and campaigns.
• Identify new organic lead-generation opportunities.
• Generate leads through Facebook groups, local communities and other online channels.
• Maintain daily and monthly lead-generation reports.

Candidate Requirements

Must Have

• 1–3 years of experience in Social Media, Digital Marketing or Lead Generation.
• Good knowledge of Instagram and Facebook.
• Practical understanding of social-media lead generation.
• Good communication and customer-handling skills.
• Ability to identify and qualify potential customers.
• Basic knowledge of Facebook/Instagram advertising.
• Basic Excel or Google Sheets knowledge.
• Comfortable working with CRM software.
• Strong follow-up and data-management skills.
• Target-oriented and results-driven approach.

Preferred Skills

Candidates with experience in any of the following will be preferred:

• Real Estate Lead Generation
• Meta Ads Manager
• Facebook Ads
• Instagram Ads
• Meta Business Suite
• Instagram Reels
• WhatsApp Business
• Google Ads
• Canva
• CRM Software
• Facebook Groups Lead Generation
• Social Media Marketing
• Performance Marketing
• Digital Marketing

Performance Expectations

The primary objective of this position is:

Social Media Enquiry Qualified Lead Sales Team Appointment / Site Visit Conversion

Performance will be measured mainly based on:

• Genuine leads generated
• Qualified lead volume
• Lead quality
• Response time
• Appointments/site visits generated
• CRM accuracy
• Campaign performance
• Lead conversion support

The company prioritizes genuine and qualified leads over inflated lead numbers. Fake, duplicate, irrelevant or incomplete leads will not be considered valid leads.

Lead Generation Targets

Initial targets may include:

• 10–15 genuine enquiries per day
• 5–8 qualified leads per day
• Consistent daily social-media activity
• Quick response to relevant DMs and enquiries

Targets may vary depending on advertising budgets, project requirements, market conditions and lead quality.

Salary

15,000 – 25,000 per month + Performance Incentives

Salary will depend on experience, practical knowledge and demonstrated lead-generation ability.

Additional incentives may be offered based on:

• Qualified leads
• Appointments
• Site visits
• Sales conversions
• Campaign performance

Who Should Apply?

Apply if you:

• Enjoy finding potential customers online.
• Understand how social media can generate business enquiries.
• Are comfortable working with daily targets.
• Can communicate confidently with potential customers.
• Respond quickly to online enquiries.
• Can independently identify new lead-generation opportunities.
• Understand the difference between followers, enquiries and qualified leads.
• Are focused on business results rather than only likes, views and followers.

Candidates with previous real-estate lead generation experience will be given preference.

Freshers with strong practical knowledge of social media, digital marketing and lead generation may also be considered.

Education

Bachelor's degree, Marketing/Business qualification or Digital Marketing certification is preferred.

However, practical lead-generation ability is more important than educational qualification.