Lead Generation Specialist

White Collar Realty; Gurugram District; On-site; INR 335,000 - 893,000; Full time

Benefits offered by this job

Competitive compensation

Performance-based incentives

Job summary

White Collar Realty in Gurgaon, India, is hiring a Lead Generation Specialist for a full-time, in-office Digital Marketing role to drive qualified real estate leads across multiple channels. You will build acquisition funnels, manage databases and nurturing journeys, and collaborate with the sales team to improve conversions.

Ideal candidates have 2–8 years of real estate lead-generation experience, hands-on CRM tools, and a strong understanding of marketing funnels.

Qualifications

• Real estate lead-generation experience is mandatory.
• Strong understanding of CRM and marketing funnels.
• Performance-marketing exposure preferred.

Responsibilities

• Build lead-acquisition funnels for luxury real estate.
• Manage databases and lead-nurturing workflows.
• Work with sales teams to improve conversion rates.

Skills

CRM familiarity

Lead generation

Funnel building

Data analysis

Tools

CRM tools

Marketing analytics tools

Job description

White Collar Realty is hiring a Lead Generation Specialist in Gurgaon to drive a steady stream of qualified leads for a luxury real estate brand. In this full-time, in-office Digital Marketing role you'll generate quality leads across multiple channels, build acquisition funnels and manage databases and nurturing journeys. The position offers a monthly salary of Rs 30,000 to Rs 80,000 based on experience.You'll work closely with the sales team to improve conversion and ensure every lead is followed up and nurtured to its full potential. Real estate lead-generation experience is mandatory, along with hands‑on command of CRM tools and funnel building. We welcome candidates with 2 to 8 years of experience who are obsessed with pipeline quality and conversion.

Gurgaon, Haryana Full Time 2 openings Competitive compensation + attractive performance-based incentives

• Build lead‑acquisition funnels
• Manage databases and lead‑nurturing workflows
• Work with sales teams to improve conversion rates

What We're Looking For

• Real estate lead‑generation experience is mandatory
• Strong understanding of CRM and marketing funnels
• Performance‑marketing exposure preferred

Experience

Experience: 2–8 years

What You'll Learn

• SEO, AEO and GEO (AI-search optimisation)
• Paid and organic campaigns
• Growth and performance marketing
• Social media and content marketing
• Marketing analytics and reporting

Tools You'll Use

Google Analytics (GA4) Google Search Console Meta Ads Manager SEO tools (Ahrefs / SEMrush class) Canva Email & CRM tools

Marketing Executive Digital Marketing Specialist Marketing Lead Marketing Manager Head of Marketing & Growth

Ready to Build Your Career with White Collar Realty ?

What does a Lead Generation Specialist do at White Collar Realty?

Build multi‑channel funnels that deliver qualified real estate leads to the sales team.

Who should apply for this role?

Real estate lead‑generation experience is mandatory. Strong understanding of CRM and marketing funnels. Performance‑marketing exposure preferred.

Who should NOT apply?

Anyone looking for a work‑from‑home role — this is a Work-From-Office role in Gurgaon. Anyone not willing to learn data, tools and AI‑driven marketing.

What will you learn in this role?

SEO, AEO and GEO (AI-search optimisation); Paid and organic campaigns; Growth and performance marketing; Social media and content marketing; Marketing analytics and reporting; Real estate lead generation.

What tools will you use?

You will get hands‑on with Google Analytics (GA4), Google Search Console, Meta Ads Manager, SEO tools (Ahrefs / SEMrush class), Canva, Email & CRM tools.

What projects will you work on?

Live luxury real estate marketing campaigns; SEO and content for real projects and cities; Lead‑generation funnels and landing pages.

What are the career growth opportunities?

A clear growth path: Marketing Executive -> Digital Marketing Specialist -> Marketing Lead -> Marketing Manager -> Head of Marketing & Growth. High performers grow faster based on results.

Where is this role based?

This is a Work-From-Office role at our Gurgaon (Gurugram) office on Golf Course Extension Road, Sector 67 — easily reachable from across Delhi NCR.

Frequently Asked Questions

What is the salary for a Lead Generation Specialist? The Lead Generation Specialist role offers a monthly salary of Rs 30,000 to Rs 80,000, based on your experience and results. What experience is required for this role? We require 2 to 8 years of experience and a mandatory real estate lead-generation background, with hands‑on command of CRM tools and funnels. Where is the Lead Generation role located? It is a full-time, in-office role at our Gurgaon office on Golf Course Extension Road. No relocation is offered, so Gurgaon‑based candidates are ideal. What will I be responsible for day to day? You'll generate qualified leads across channels, build acquisition funnels, manage databases and nurturing, and partner with sales to improve conversion. What does the interview cover for the Lead Generation Specialist role? We will discuss funnels and campaigns you have built to drive enquiry volume and quality, with examples of what worked and why. Expect to explain how you balance quantity against lead quality. Should I bring examples or data to the interview? Yes, bring cases where you improved lead volume or quality through funnel or campaign work, with context you can share. Showing how you optimise the enquiry journey is valuable. Can I apply if my lead‑generation experience is not in real estate? Yes, real estate is a plus but transferable funnel and campaign skills are welcome. We will assess how well your approach adapts to luxury property enquiries across India and Dubai. How long does the hiring process take? Typically one to two weeks from first conversation to decision, depending on scheduling. We keep candidates informed throughout. What are the working days and hours? This is a full‑time weekday office role in Gurgaon. Some flexibility can be needed when campaigns are scaling or during launches. What is the commute and parking situation at the office? The office is on Golf Course Extension Road, Sector 67, Gurgaon, reachable by car and cab. Commute details are explained when you join. How is performance measured for this role, in qualitative terms? Success is judged on the volume and quality of luxury property enquiries your funnels generate, and how efficiently they convert. Balancing healthy pipeline with genuinely qualified leads is central. How do incentives work for a Lead Generation Specialist? On top of a competitive salary, eligible performance‑based incentives apply and are discussed at the interview. They reward measurable contribution to qualified enquiry outcomes. What does working across India and Dubai involve for this role? You will build and optimise funnels for both the India market in INR and the Dubai and UAE market in AED, tuning campaigns to each audience. HNI and NRI investors respond differently, so cross‑market nuance matters. Who will I report to and how does the team work? You will work within the digital marketing team and report into its leadership, collaborating with paid, SEO and content functions. Lead generation is a focused specialism within a connected unit. What does onboarding look like for this role? You will learn our funnels, audiences, lead definitions and reporting before taking full ownership of campaigns. We want you confident in the enquiry journey before you scale it. Is there a probation period? Yes, there is an initial review period to confirm mutual fit and delivery. Expectations are shared clearly on joining. What is a realistic promotion timeline for a Lead Generation Specialist? With consistent results, you can grow toward senior or lead demand‑generation responsibility over roughly two to three years. Advancement is driven by the pipeline impact you deliver. Is there a dress code at the office? We follow smart business casual. Neat, professional presentation is expected in a luxury brand environment. What is the joining and notice period expectation? We prefer a reasonably prompt joining and can accommodate a standard notice period from your current role. Timelines are aligned at the offer stage. Why is WCR a good place for a Lead Generation Specialist? You will own lead generation for a luxury real estate brand across two premium markets, where quality of enquiry directly shapes the sales pipeline. It is a high‑impact role focused on genuinely valuable leads.

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