Soaicl Media Manager

Purple & Pink Digital Marketing Pvt Ltd; Agra District; On-site; INR 600,000 - 900,000; Full time

Benefits offered by this job

Career growth

Exposure to AI-driven marketing

Collaborative environment

Leading hospitality and premium brands

Job summary

Purple & Pink Digital Marketing Pvt. Ltd. is seeking a creative Social Media Manager to lead planning, content strategy, execution, and performance analysis across multiple client accounts.

You will leverage Canva and AI-powered tools to produce high-quality content, monitor campaigns, and report insights, while coordinating with design, content, and performance teams. A 3-5 year track record in social media management or digital marketing and a solid portfolio are required.

Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Strong understanding of social media platforms and digital marketing fundamentals.
• Excellent written and verbal communication skills.
• Strong organisational and project management abilities.
• Creativity with analytical thinking.

Responsibilities

• Develop and execute social media strategies for multiple brands and clients.
• Create monthly content calendars and campaign plans.
• Write engaging captions, post copies, and content briefs.
• Design social media creatives using Canva.
• Utilise AI tools for ideation, copywriting, research, image generation, and workflow optimisation.
• Manage and schedule content across Instagram, Facebook, LinkedIn, YouTube, X, and other platforms.
• Monitor social media performance and prepare monthly reports.
• Track industry trends, competitor activities, and emerging digital opportunities.
• Coordinate with design, content, and performance marketing teams.
• Manage influencer collaborations and user-generated content initiatives.
• Ensure brand consistency across all digital touchpoints.

Skills

Social Media Strategy

Content Planning

Calendar Management

Copywriting

Analytics & Reporting

Influencer Marketing

Community Management

LinkedIn Marketing

Education

Bachelor's degree in Marketing or related field

Tools

Canva

AI Tools (ChatGPT, Copilot, Gemini, Claude, Midjourney)

Job description

Purple & Pink Digital Marketing Pvt. Ltd. is a fast-growing digital marketing agency specialising in hospitality, luxury, lifestyle, and premium consumer brands. We create impactful digital experiences through social media marketing, content creation, performance marketing, influencer collaborations, and brand storytelling. Our mission is to help brands build meaningful connections with their audiences while delivering measurable business results.

Position: Social Media Manager

We are looking for a creative, strategic, and result-driven Social Media Manager to lead social media planning, content strategy, execution, and performance analysis across multiple client accounts.

The ideal candidate is passionate about digital trends, understands audience behaviour, and can leverage modern tools, including Canva and AI-powered platforms, to create high-quality content efficiently.

Key Responsibilities

• Develop and execute social media strategies for multiple brands and clients.
• Create monthly content calendars and campaign plans.
• Write engaging captions, post copies, and content briefs.
• Design social media creatives using Canva.
• Utilise AI tools for content ideation, copywriting, research, image generation, and workflow optimisation.
• Manage and schedule content across Instagram, Facebook, LinkedIn, YouTube, X, and other platforms.
• Monitor social media performance and prepare monthly reports.
• Track industry trends, competitor activities, and emerging digital opportunities.
• Coordinate with design, content, and performance marketing teams.
• Manage influencer collaborations and user-generated content initiatives.
• Ensure brand consistency across all digital touchpoints.

Required Qualifications

• Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
• Strong understanding of social media platforms and digital marketing fundamentals.
• Excellent written and verbal communication skills.
• Strong organisational and project management abilities.
• Creativity combined with analytical thinking.

Required Experience

• 3-5 years of experience in Social Media Management or Digital Marketing.
• Experience managing multiple client accounts simultaneously.
• Prior agency experience will be preferred.
• Proven portfolio showcasing successful social media campaigns and content strategies.

Must-Have Skills

• Canva (Mandatory)
• AI Tools such as ChatGPT, Copilot, Gemini, Claude, Midjourney, etc. (Mandatory)
• Social Media Strategy
• Content Planning & Calendar Management
• Copywriting
• Analytics & Reporting
• Influencer Marketing
• Community Management
• Meta Business Suite
• LinkedIn Marketing

What We Offer

• Opportunity to work with leading hospitality and premium brands.
• Fast-paced and collaborative work environment.
• Exposure to innovative AI-driven marketing practices.
• Career growth and leadership opportunities.
• Creative freedom to experiment and innovate.