Social Media Manager

Club Mahindra; Mumbai; On-site; INR 1,200,000 - 1,800,000; Full time

Job summary

Club Mahindra is seeking a seasoned Social Media Manager to lead the brand's omnichannel social presence. You will drive campaigns, content marketing initiatives, and influencer programs while collaborating with PR, corporate communications, and creative teams.

Ideal candidates bring 8+ years of experience across social platforms, a strong content judgment, and a data-driven mindset to optimize performance and engagement in a dynamic, hospitality-focused brand environment.

Qualifications

• 8+ years of experience in Social Media, Content Marketing, Digital Marketing, or related roles.
• Strong understanding of all major social media platforms, content formats, platform algorithms, and social best practices.
• Proven experience managing always-on social media programs and integrated social campaigns.
• Hands-on experience with Influencer Marketing and Advocacy programs.
• Strong content judgment with the ability to identify what resonates with audiences and what drives engagement.
• Analytical mindset with experience leveraging social listening, insights, and performance data to drive decisions.
• Experience managing agency partners and multiple stakeholders.
• Strong communication and collaboration skills.
• Preferred: Experience in B2C lifestyle brands.
• Good to have: Hospitality, travel, leisure, or tourism experience, either on the brand side or through an agency.

Responsibilities

• Manage the brand's presence across social media platforms, including Instagram, Facebook, YouTube, X, and emerging channels.
• Own and oversee the always-on social media charter in collaboration with creative, content, and social agencies.
• Execute social-first campaigns and content initiatives aligned with brand and business objectives.
• Manage the Influencer & Advocacy (I&A) program, including influencer identification, partnerships, creator collaborations, employee advocacy, and performance tracking in collaboration with agencies.
• Work closely with PR and Corporate Communications team to amplify key narratives, announcements, and reputation-building initiatives through social channels.
• Partner with agencies to develop and deliver engaging content, ensuring consistency in brand voice, quality, and timeliness.
• Develop content plans and social calendars, balancing brand storytelling, cultural relevance, engagement, and business goals.
• Continuously monitor social trends, platform changes, creator ecosystems, and consumer conversations to identify opportunities and optimize performance.
• Analyse campaign and platform performance, derive actionable insights, and recommend improvements based on data and learnings.
• Coordinate with cross-functional teams including Brand, PR, Corporate Communications, Creative, and Performance Marketing.

Skills

Social media marketing

Content marketing

Digital marketing

Influencer marketing

Content judgment

Analytics & insights

Stakeholder management

Communication & collaboration

B2C lifestyle brand experience

Job description

Designation - Social Media Manager

Experience: 8+ years

Role Overview

We are looking for an experienced Social Media Manager to drive the brand's always-on social presence, social campaigns, content marketing initiatives, and influencer & advocacy programs. The role requires a strong understanding of social platforms, content ecosystems, digital culture, and emerging trends to help build an engaging and impactful brand presence.

Key Responsibilities

• Manage the brand's presence across social media platforms, including Instagram, Facebook, YouTube, X, and emerging channels.
• Own and oversee the always-on social media charter in collaboration with creative, content, and social agencies.
• Execute social-first campaigns and content initiatives aligned with brand and business objectives.
• Manage the Influencer & Advocacy (I&A) program, including influencer identification, partnerships, creator collaborations, employee advocacy, and performance tracking in collaboration with agencies.
• Work closely with PR and Corporate Communications team to amplify key narratives, announcements, and reputation-building initiatives through social channels.
• Partner with agencies to develop and deliver engaging content, ensuring consistency in brand voice, quality, and timeliness.
• Develop content plans and social calendars, balancing brand storytelling, cultural relevance, engagement, and business goals.
• Continuously monitor social trends, platform changes, creator ecosystems, and consumer conversations to identify opportunities and optimize performance.
• Analyse campaign and platform performance, derive actionable insights, and recommend improvements based on data and learnings.
• Coordinate with cross-functional teams including Brand, PR, Corporate Communications, Creative, and Performance Marketing.

Desired Candidate Profile

• 8+ years of experience in Social Media, Content Marketing, Digital Marketing, or related roles.
• Strong understanding of all major social media platforms, content formats, platform algorithms, and social best practices.
• Proven experience managing always-on social media programs and integrated social campaigns.
• Hands‑on experience with Influencer Marketing and Advocacy programs.
• Strong content judgment with the ability to identify what resonates with audiences and what drives engagement.
• Analytical mindset with experience leveraging social listening, insights, and performance data to drive decisions.
• Experience managing agency partners and multiple stakeholders.
• Strong communication and collaboration skills.
• Preferred: Experience in B2C lifestyle brands.
• Good to have: Hospitality, travel, leisure, or tourism experience, either on the brand side or through an agency.

Key Success Factors

• Strong content and storytelling sensibility.
• Deep understanding of social culture and emerging trends.
• Ability to identify what's working, what's not, and translate learnings into action.
• Strong stakeholder management across agencies, PR, Corporate Communications, and internal teams.
• A proactive, hands‑on approach with strong execution capabilities.