Social Media Manager

GrowthGravy; Panaji; On-site; INR 400,000 - 650,000; Full time

Job summary

GrowthGravy in Panaji, Goa is seeking a Social Media Manager who understands that social media is more than just posting content. You will transform brand briefs into powerful content strategies and turn trends into opportunities that stop scrolling.

The role requires agency experience, owning campaigns from ideation to execution, collaborating with designers, editors and strategists, and delivering data-driven insights to optimise performance for multiple clients.

Qualifications

• 2+ years of Social Media Management experience.
• Agency experience in digital marketing/advertising/creative environment preferred.
• Strong content ideation, storytelling and trend spotting skills.
• Experience managing multiple brands or client accounts.
• Understanding of influencer marketing and campaign execution.

Responsibilities

• Manage social media accounts across multiple client brands, including content planning, publishing and monitoring.
• Develop and execute creative, trend-led and platform-specific content strategies.
• Stay ahead of social media trends, formats, memes and audience behaviour.
• Brainstorm and develop ideas for Reels, carousels, static posts, stories and campaigns.
• Collaborate with designers, video editors, copywriters and strategy teams to bring ideas to life.
• Plan and execute influencer collaborations and campaign-based partnerships.
• Manage campaigns from ideation to execution, ensuring quality and consistency.
• Work directly with clients to understand objectives, present ideas and contribute to campaign strategies.
• Manage multiple projects and deadlines in a fast-paced agency environment.
• Track social media performance, prepare reports and turn analytics into actionable insights for improvement.

Skills

Social media management

Content ideation

Client management

Analytics

Campaign planning

Job description

Experience: 2+ years in Social Media Management, preferably in a Digital Marketing Agency

About the Role

• We're looking for a Social Media Manager who understands that social media is more than just posting content.
• You should be able to turn a brand brief into a strong content strategy, a trend into an opportunity, and an idea into content that people actually stop scrolling for.
• If you've worked with multiple brands in an agency environment, understand client expectations, and can take ownership from ideation → execution → analysis → optimisation, we'd love to hear from you.

What You'll do

• Manage social media accounts across multiple client brands, including content planning, publishing and monitoring.
• Develop and execute creative, trend-led and platform-specific content strategies.
• Stay ahead of social media trends, formats, memes and audience behaviour.
• Brainstorm and develop ideas for Reels, carousels, static posts, stories and campaigns.
• Collaborate with designers, video editors, copywriters and strategy teams to bring ideas to life.
• Plan and execute influencer collaborations and campaign-based partnerships.
• Manage campaigns from ideation to execution, ensuring quality and consistency.
• Work directly with clients to understand objectives, present ideas and contribute to campaign strategies.
• Manage multiple projects and deadlines in a fast-paced agency environment.
• Track social media performance, prepare reports and turn analytics into actionable insights for improvement.

What We're Looking For ?

• 2+ years of Social Media Management experience, preferably within a digital marketing, advertising or creative agency.
• Strong understanding of Instagram, Facebook, LinkedIn and emerging social platforms.
• Excellent content ideation, storytelling and trend-spotting skills.
• Experience managing multiple brands/client accounts.
• Understanding of influencer marketing and campaign execution.
• Strong communication and client-management skills.
• Ability to analyse performance metrics and make data-backed decisions.
• A proactive mindset with the ability to bring ideas to the table independently.

Important

• This is strictly an In-Office role and NOT a Remote/WFH role.
• The position is based at our office in Panaji, Goa.
• If you're looking to simply schedule posts, this may not be the role for you.
• If you want to build brands, challenge ideas, spot opportunities and create work that people remember, let's talk.