T&T- Customer - M&C -Senior Consultant | Salesforce Marketing Cloud | Bengaluru

Deloitte & Touche GmbH Wirtschaftsprüfungsgesellschaft; Gujarat; On-site; INR 1,200,000 - 2,400,000; Full time

Job summary

Deloitte Touche Tohmatsu India LLP invites an experienced Salesforce Marketing Cloud (SFMC) Developer to join the Customer team in Bengaluru. The role focuses on implementing, maintaining and optimizing marketing automation campaigns within Salesforce Marketing Cloud, leveraging Email Studio, Journey Builder, Automation Studio and SQL to deliver personalized, data-driven campaigns.

The ideal candidate has 5–7 years of SFMC experience, with strong data integration, web development and strong

Qualifications

• 5–7 years of SFMC experience.
• Experience gathering requirements for marketing apps.
• Full lifecycle implementation with SDLC methodologies.

Responsibilities

• Implement, maintain and optimize marketing automation campaigns in SFMC.
• Design, build and manage data-driven marketing solutions.
• Collaborate with marketing teams to drive customer engagement and growth.

Skills

SFMC Expertise

Email Studio

Journey Builder

SQL

Data Cloud

SDLC

English Communication

Education

B.E./B.Tech/MCA/MBA/MS

Tools

Salesforce Marketing Cloud

Email Studio

Journey Builder

Automation Studio

SQL

Job description

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T&T- Customer - M&C -Senior Consultant | Salesforce Marketing Cloud | Bengaluru

• Job requisition ID : 112517
• Location : Ahmedabad
• Entity : Deloitte Touche Tohmatsu India LLP

The team

Customer has to do much more than keep the wheels turning; it is the engine that drives functional excellence and the enabler of innovation and long-term growth. Learn more about: Customer

Key Responsibilities:

We are seeking a skilled and motivated Salesforce Marketing Cloud (SFMC) Developer to join our team. The SFMC Developer will be responsible for implementing, maintaining, and optimizing marketing automation campaigns within the Salesforce Marketing Cloud platform. This role involves leveraging SFMC tools and technologies, such as Email Studio, Journey Builder, Automation Studio, and SQL, to design, build, and manage personalized and data-driven marketing solutions. The ideal candidate will have a strong understanding of marketing automation, customer journeys, and data integration, combined with expertise in web development and database management. As an SFMC Developer, you will collaborate closely with marketing teams to deliver innovative solutions that drive customer engagement and business growth.

• Experience with Salesforce Data Cloud or any other Customer Data Platform software.
• Design, develop and deliver Marketing Automation studio solutions using the Salesforce Marketing Cloud (SFMC) Platform, including email, Journey Builder, Cloud Pages, SMS, and push notification campaigns.
• Deep understanding of data modelling, integration architectures and data governance best practices.
• Collaborate with client stakeholders to define requirements, deliverables, and set, manage, and document expectations.
• Translate client requirements in detail, well to understand technical and functional documentation.
• Implement data integration processes to bring together data from various sources into the sources, ensure data quality and accuracy by cleaning, transforming, and standardizing data as needed.
• Manage the technical delivery of custom development, integrations, and data migration elements of a Salesforce implementation.
• Build solutions that utilize out-of-the-box features and modules and customize according to the requirement in Salesforce Data/Marketing Cloud.
• Experience on Website and mobile app event tracking, API integrations and SDKs.
• Experience on Salesforce connectors, Code languages (incl. SSJS), knowledge of JSON data structure and should be excellent with SQL.
• Awareness of developing AMP scripts in journey builder or profile segmentation.
• Understanding of key design patterns and large data volume limitations and best practices.
• Understanding of data sharing and visibility considerations and how these play into platform architecture.
• Engage with customers to evaluate and recommend optimization strategies for technical architecture, performance, and solution design specific to Data Cloud and Marketing Cloud.
• Demonstrated ability to analyse, design and optimize business processes focusing on data integration architecture.

Essential Skills and experience:

• 5 to 7 years of experience in SFMC (Email Studio, Journey Builder, Interaction Studio, CDP, Einstein, Automation studio etc.)
• Experience in gathering and documenting requirements for marketing applications
• Full life cycle implementation experience using various SDLC methodologies.
• Excellent communication skills in both verbal and written English
• Engaging and friendly personality

Desirable Skills and experience:

• Experience with marketing campaign design and implementation and/or with brand teams, executing promotions or campaigns.
• Experience with technologies and processes for content management systems, digital asset management software, web content management
• Experience with technologies and processes for mobile and social media technologies, solutions, and strategies
• Experience with marketing customer data models

Location and way of working:

• Education: Professional Qualification - B.E./B.Tech/MCA/MBA/MS
• This profile involves occasional travelling to client locations.
• Hybrid is our default way of working. Each domain has customized the hybrid approach to their unique needs.