SF Data Cloud consultant

dentsuaegis; Pune District; On-site; INR 670,000 - 1,116,000; Part time

Job summary

Merkle is seeking a part-time Salesforce Data Cloud specialist in Pune (Baner area) to design, implement, and optimize customer data platforms. The role involves data modeling, identity resolution and activation across omnichannel campaigns.

The ideal candidate will have hands-on experience with Data Cloud, SQL proficiency, and familiarity with Tableau/Power BI. This is an outsourced, part-time opportunity based in Maharashtra, India.

Qualifications

• Hands-on Salesforce Data Cloud implementation and administration.
• Strong knowledge of Data Streams, DLOs/DMOs, Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets.
• AI-driven segmentation, propensity modeling, and Next Best Action use cases.
• Predictive audiences for churn, cross-sell, upsell and CLV.
• Experience integrating with CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Skills

Salesforce Data Cloud

Data Streams

DLOs

DMOs

Identity Resolution

Unified Profiles

Calculated Insights

Audience Segmentation

Activation Targets

AI Segmentation

Propensity Modeling

Next Best Action

CRM Integration

Marketing Automation

Tableau

Power BI

Tools

Tableau

Power BI

Job description

Job Description:

Must-Have Skills

Salesforce Data Cloud Expertise

• Hands-on experience with Salesforce Data Cloud implementation and administration.
• Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
• AI-driven segmentation, propensity modeling, and Next Best Action use cases.
• Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
• Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Data & Technical Skills

• Strong SQL proficiency.
• Understanding of customer data architecture and Customer 360 concepts.
• Experience with APIs, ETL processes, and data integrations.
• Data validation, troubleshooting, and governance experience.
• Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.

Marketing & CX Understanding

• Knowledge of customer journeys, lifecycle marketing, and personalization.
• Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.

Good-to-Have Skills

• Integration with Google Ads, Meta, DV360, and other activation platforms.
• Experience with data lake and data warehouse.
• Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
• Familiarity with MC Next set-up.

Preferred Certifications

• Salesforce Certified Data Cloud Consultant
• Salesforce Marketing Cloud Consultant
• Salesforce AI Associate

Ideal Candidate: A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.

Location: India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand: Merkle

Time Type: Part time

Contract Type: Outsourced