SF Data Cloud consultant

Dentsu Webchutney; Pune District; On-site; INR 1,400,000 - 2,200,000; Full time

Job summary

Merkle is seeking a data-driven specialist in Pune to architect and operationalize Salesforce Data Cloud solutions, build identity resolution frameworks, and activate audiences for personalized marketing campaigns.

The role emphasizes data governance, cross-channel data integration, and advanced analytics to drive measurable business outcomes in a dynamic marketing environment.

Qualifications

• Hands-on experience with Salesforce Data Cloud implementation and administration.

Skills

Salesforce Data Cloud

Data Streams

Data Lake Objects

Data Model Objects

Identity Resolution

Unified Profiles

Audience Segmentation

Activation Targets

AI-driven segmentation

Propensity modeling

Next Best Action

Predictive audiences

CRM integration

Marketing Automation integration

Web/Mobile/App/Commerce data

Tools

SQL

APIs

ETL

Data governance

Tableau

Power BI

Job description

Must-Have Skills

• Hands-on experience with Salesforce Data Cloud implementation and administration.
• Strong knowledge of: Data Streams, Data Lake Objects (DLOs), Data Model Objects (DMOs), Identity Resolution, Unified Profiles, Calculated Insights, Audience Segmentation and Activation Targets
• AI-driven segmentation, propensity modeling, and Next Best Action use cases.
• Predictive audiences for churn, cross-sell, upsell, and customer lifetime value.
• Experience integrating with tools like CRM, Marketing Automation, Web, Mobile App, Commerce, and Loyalty data.

Data & Technical Skills

• Strong SQL proficiency.
• Understanding of customer data architecture and Customer 360 concepts.
• Experience with APIs, ETL processes, and data integrations.
• Data validation, troubleshooting, and governance experience.
• Familiarity with Tableau, Power BI, or similar analytics tools will be an additional advantage.

Marketing & CX Understanding

• Knowledge of customer journeys, lifecycle marketing, and personalization.
• Knowledge and experience supporting omnichannel engagement across Email, SMS, WhatsApp, Push, and Paid Media.

Good-to-Have Skills

• Integration with Google Ads, Meta, DV360, and other activation platforms.
• Experience with data lake and data warehouse.
• Knowledge of Adobe RT-CDP, Segment, Tealium, or other CDP platforms.
• Familiarity with MC Next set-up.

Preferred Certifications

• Salesforce Certified Data Cloud Consultant
• Salesforce Marketing Cloud Consultant
• Salesforce AI Associate

Ideal Candidate

A expert who can independently build identity resolution frameworks, create actionable audiences, and activate customer data to drive personalization and business outcomes.

Location

India - Maharashtra- Pune - Baner - Amar Madhuban Tech Park

Brand

Merkle

Time Type

Full time

Contract Type

Permanent

Disclaimer: This job posting has been aggregated from external source. Role details, content, and availability are subject to change. Applicants are advised to confirm the latest information directly on the company website before applying.