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SF Data Cloud Consultant Certified (Preferable)
Pharma experience or familiarity with privacy frameworks like HIPAA (not mandatory, but preferable)
Experience designing and implementing 1st and 3rd-party data ingestion from varied sources including web, CRM, mobile apps, and media platforms
Strong understanding of Data Streams, Data Model Objects (DMOs), Calculated Insights, and Segmentation within Salesforce Data Cloud
Ability to design and implement Calculated Insights to derive metrics used for personalization and segmentation
Understanding of customer lifecycle and journey orchestration, and how to use unified profiles to enhance marketing outcomes
Ability to troubleshoot issues across data mapping, identity stitching, or segment activation flows
Key Skills & Experience:
Has hands of experience working on SF Data Cloud
Understanding of Data Streams, models within SF Data Cloud
Preferably worked on integrating downstream systems in the past