SEO & Google Ads Expert

Acumen Capital Market Ltd.; Ernakulam; On-site; INR 223,200 - 390,600; Full time

Job summary

A dynamic marketing firm in Kochi, Kerala is looking for an entry-level SEO specialist to develop and execute strategies that enhance website rankings and organic traffic. The successful candidate will be involved in keyword research, content optimization, and managing Google Ads campaigns. Applicants should have a strong understanding of SEO, Google Analytics, and Ads, alongside the ability to conduct performance analysis. This full-time position offers a unique opportunity to grow in a fast-paced marketing environment.

Qualifications

• Strong expertise in SEO, Google Ads, Google Analytics, and Search Console.
• Proficiency in keyword research, competitor analysis, and content optimization.
• Hands-on experience with Google Tag Manager, GA4, and conversion tracking.

Responsibilities

• Develop and execute SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, competitor analysis, and content optimization.
• Implement on-page and off-page SEO strategies.
• Plan and manage Google Ads campaigns across various platforms.
• Monitor and analyze Google Ads performance metrics.

Skills

SEO expertise

Google Ads proficiency

Google Analytics

Content optimization

Keyword research

Competitor analysis

HTML knowledge

WordPress experience

Analytical skills

Tools

Google Tag Manager

GA4

SEMrush

Job description

Responsibilities

• Develop and execute SEO strategies to improve website rankings and organic traffic.
• Conduct keyword research, competitor analysis, and content optimization for higher search visibility.
• Implement on-page SEO (meta tags, URL structure, schema markup, internal linking) and off-page SEO (backlink building, guest posting, PR submissions).
• Optimize website speed, mobile-friendliness, and user experience to enhance search rankings.
• Plan, create, and manage Google Ads campaigns (Search, Display, YouTube, Shopping, and Performance Max).
• Perform A/B testing on ad copies, landing pages, and bidding strategies to improve ROI.
• Optimize Quality Score, Ad Rank, CPC, and CTR for cost‑effective campaign performance.
• Monitor and analyze Google Ads performance metrics and provide data‑driven recommendations.
• Work with content creators and web developers to optimize website content for SEO best practices.
• Ensure blog posts, landing pages, and marketing materials align with SEO and Google Ads objectives.
• Implement local SEO strategies for better visibility in Google My Business and Google Maps.
• Use Google Analytics, Google Search Console, SEMrush, and other SEO tools to track website performance.
• Generate weekly/monthly reports on SEO rankings, traffic trends, ad performance, and ROI.
• Identify growth opportunities and recommend strategies to enhance search visibility and paid campaigns.

Skills Required

• Strong expertise in SEO, Google Ads, Google Analytics, and Search Console.
• Proficiency in keyword research, competitor analysis, and content optimization.
• Hands‑on experience with Google Tag Manager, GA4, and conversion tracking.
• Knowledge of HTML, CSS, and WordPress for website optimization (preferred).
• Ability to manage multiple campaigns and analyze performance metrics effectively.

Seniority Level

Entry level

Employment Type

Full-time

Job Function

Marketing and Sales

Kochi, Kerala, India