SEO Specialist

Differenz System Pvt. Ltd.; Surat; On-site; INR 400,000 - 640,000; Full time

Job summary

Differenz System Pvt. Ltd. is hiring an SEO Specialist to plan and execute comprehensive SEO strategies to boost organic traffic and search visibility.

You will conduct technical audits, optimize on-page elements, and collaborate with marketing and development teams to implement best practices. Responsibilities include keyword research, content planning, link-building, and monitoring performance across GSC, GA4, Ahrefs, Semrush, and Screaming Frog.

Qualifications

• Strong knowledge of On-Page, Off-Page, and Technical SEO.
• Hands-on experience with Google Search Console and GA4.
• Experience with Ahrefs, Semrush, and Screaming Frog.
• Good understanding of HTML and CSS.
• Knowledge of keyword research and search intent.
• Strong understanding of website architecture, internal linking, and technical SEO.
• Experience in SEO reporting, analytics, and performance tracking.
• Understanding mobile SEO, Core Web Vitals, and page speed optimization.
• Knowledge of current and emerging SEO trends, including AI search and AI Overviews.
• Strong analytical and problem-solving skills.

Responsibilities

• Develop and execute SEO strategies to improve rankings and organic traffic.
• Conduct technical SEO audits covering crawling, indexing, redirects, schema, and site architecture.
• Perform keyword research, competitor analysis, keyword gap, content gap, and SERP analysis.
• Optimize website content, metadata, internal linking, site structure, and on-page elements.
• Develop content strategies and content plans based on search intent.
• Perform content audits and internal linking optimization.
• Create and execute link-building and inbound marketing strategies.
• Monitor Core Web Vitals, page speed, mobile performance, and technical SEO health.
• Collaborate with content, marketing, and development teams to implement SEO best practices.
• Conduct local SEO and long-tail keyword strategies to improve visibility.
• Monitor SEO performance using Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and other tools.
• Track SEO KPIs, organic conversions, revenue, and ROI through reports.
• Analyze data and trends to identify opportunities for improvement.
• Stay updated with Google algorithm updates and AI search trends.
• Ensure proper implementation of SEO elements like robots.txt, .htaccess, schema, and redirects.
• Collaborate with web development teams to ensure SEO best practices across the site.
• Write and optimize high-quality content and blog posts for SEO.

Skills

SEO strategy

Technical SEO

On-Page SEO

Off-Page SEO

Keyword research

Content planning

Link building

Analytics & reporting

Team collaboration

Problem solving

Education

Graduation

Tools

Google Search Console

GA4

Ahrefs

Semrush

Screaming Frog

HTML/CSS

Job description

Responsibilities

• Develop and execute SEO strategies to improve website rankings and organic traffic.
• Conduct technical SEO audits covering crawling, indexing, redirects, schema, and site architecture.
• Perform keyword research, competitor analysis, keyword gap, content gap, and SERP analysis.
• Optimize website content, metadata, internal linking, site structure, and other on-page SEO elements.
• Develop content strategies and search-intent-based content plans.
• Perform content audits, content pruning, cannibalization checks, and internal linking optimization.
• Create and execute effective link-building and inbound marketing strategies.
• Monitor and improve Core Web Vitals, page speed, mobile performance, and overall technical SEO health.
• Work closely with content, marketing, and development teams to implement SEO best practices.
• Conduct local SEO and long-tail keyword strategies to improve search visibility.
• Monitor SEO performance using Google Search Console, GA4, Ahrefs, Semrush, Screaming Frog, and other SEO tools.
• Track SEO KPIs, organic conversions, revenue, and ROI through regular reports.
• Analyze data and performance trends to identify opportunities for improvement.
• Stay updated with Google algorithm updates, AI search, AI Overviews, E-E-A-T, and current SEO trends.
• Ensure proper implementation of SEO elements such as robots.txt, .htaccess, metadata, schema, redirects, HTML/CSS, and site speed optimization.
• Collaborate with web development teams to ensure SEO best practices are followed across the website.
• Write and optimize high-quality website content, blog posts, page descriptions, and other SEO-focused content.

Required Skills

• Strong understanding of On-Page, Off-Page, and Technical SEO.
• Hands-on experience with Google Search Console and GA4.
• Experience with Ahrefs, Semrush, and Screaming Frog.
• Good understanding of HTML and CSS.
• Knowledge of keyword research and search intent.
• Strong understanding of website architecture, internal linking, and technical SEO.
• Experience in SEO reporting, analytics, and performance tracking.
• Understanding mobile SEO, Core Web Vitals, and page speed optimization.
• Knowledge of current and emerging SEO trends, including AI search and AI Overviews.
• Strong analytical and problem-solving skills.

Job Overview

Qualification : Graduation