SEO Specialist

Craft Worldwide; Mumbai; On-site; INR 600,000 - 900,000; Full time

Job summary

A digital marketing agency in Mumbai is seeking an experienced SEO Specialist to develop and implement SEO strategies. You will manage Google Tag Manager and Analytics setups while conducting technical audits to enhance site performance and organic visibility. The ideal candidate has a strong understanding of on-page optimization, keyword research, and link-building strategies. This role offers a chance to work in a dynamic environment, constantly adapting to industry trends.

Qualifications

• Proven experience in developing and implementing SEO strategies.
• Strong knowledge of Google Tag Manager and Google Analytics for performance analysis.
• Ability to conduct technical SEO audits and optimize website performance.

Responsibilities

• Develop and implement SEO strategies to improve organic rankings.
• Manage tracking setups using GTM and GA4.
• Perform technical SEO audits to fix crawling and indexing issues.

Skills

SEO strategy development

Google Tag Manager (GTM)

Google Analytics (GA4)

Technical SEO audits

Keyword research

Job description

Job Description

• Develop and implement SEO strategies to improve organic rankings, traffic, and conversions.
• Manage tracking setup using Google Tag Manager (GTM) and configure Google Analytics (GA4) for goal tracking and performance analysis.
• Perform technical SEO audits and fix issues related to crawling, indexing, speed, and Core Web Vitals.
• Optimize on-page elements, including meta tags, headers, internal linking, and structured data.
• Conduct keyword research, competitor analysis, and content optimization.
• Execute link-building strategies to improve website authority and organic visibility.
• Monitor SEO performance and generate monthly reports with actionable insights.
• Stay updated with algorithm updates, industry trends, and best practices.

NOTE: This job description is not intended to be all-inclusive. Employees may perform other related duties as negotiated to meet the ongoing needs of the organization.