SEO Specialist

Blue Ocean Academy; Dadri; On-site; INR 600,000 - 900,000; Full time

Job summary

Blue Ocean Academy is seeking an experienced SEO Specialist to develop and implement comprehensive SEO strategies that improve organic search rankings. This role requires hands-on experience in conducting keyword research, on-page and technical SEO optimization, and monitoring website performance using tools like Google Analytics.

Ideal candidates should possess a Bachelor's Degree in Marketing or related fields and have 3–5 years of experience in SEO practices. Excellent knowledge of the latest SEO trends and algorithms is essential.

Qualifications

• Minimum 3–5 years of hands-on experience in SEO.
• Strong knowledge of on-page, off-page, and technical SEO.
• Understanding of HTML and CSS basics.

Responsibilities

• Develop and implement comprehensive SEO strategies.
• Conduct in-depth keyword research and competitor analysis.
• Perform on-page SEO optimization and link-building campaigns.

Skills

SEO strategy development

Keyword research

On-page SEO optimization

Technical SEO audits

Backlink analysis

Google Analytics proficiency

Education

Bachelor's Degree in Marketing or related field

Tools

Google Search Console

SEMrush

Screaming Frog

Job description

Blue Ocean Corporation is a leading conglomerate and world leader in driving continuous growth and transformation across a multitude of industries and sectors. Our commitment to quality, innovation, and client satisfaction has propelled us to the forefront of the Consulting, Training and Conferences landscapes.

From our humble beginnings to our present status as a global market leader, we take pride in our global footprint, and the transformative impact we have had on industries.

With over 25+ years of excellence in accelerating careers and transforming organizations, we are a trusted partner for our B2B and B2C clients.

Job Description

• Develop and implement comprehensive SEO strategies to improve organic search rankings and website performance.
• Conduct in-depth keyword research, competitor analysis, and market research to identify growth opportunities.
• Perform on-page SEO optimization, including meta titles, meta descriptions, header tags, internal linking, image optimization, and content recommendations.
• Execute off-page SEO activities, including link-building campaigns, backlink analysis, and authority-building initiatives.
• Conduct regular technical SEO audits and resolve issues related to indexing, crawlability, site speed, structured data, and website architecture.
• Monitor website performance using tools such as Google Analytics, Google Search Console, SEMrush, Refresh, and other SEO platforms.
• Optimize websites for AEO (Answer Engine Optimization), GEO (Generative Engine Optimization), and AI Overview visibility.
• Analyze content performance and provide recommendations to improve search visibility and user engagement.
• Collaborate with content, development, and marketing teams to ensure SEO best practices are implemented across all digital assets.
• Monitor search engine algorithm updates and industry trends, ensuring SEO strategies remain compliant and effective.
• Prepare and present regular SEO performance reports, including rankings, traffic, conversions, and optimization recommendations.
• Ensure website structure and HTML elements, including H-tags, schema markup, and metadata, are optimized for search engines.
• Identify and implement opportunities to improve website authority, user experience, and organic lead generation.

Requirements

• Bachelor's Degree in Marketing, Digital Marketing, Computer Science, Information Technology, or a related field.
• Minimum 3–5 years of hands-on experience in Search Engine Optimization (SEO).
• Strong knowledge of on-page, off-page, and technical SEO.
• Proficiency in SEO tools such as Google Analytics, Google Search Console, SEMrush, Refresh, Screaming Frog, Moz, or similar platforms.
• Experience with keyword research, competitor analysis, backlink analysis, and content optimization.
• Understanding of HTML, CSS basics, website structure, and SEO-friendly coding practices.
• Experience in title tag optimization, meta description writing, schema markup, and structured data implementation.
• Familiarity with Google algorithm updates, including Penguin, Panda, Core Updates, and AI-driven search developments.
• Knowledge of AEO, GEO, AI Overview Optimization, and emerging search technologies.