SEO Specialist

Keka Inc.; Hyderabad; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Keka Inc. in Hyderabad is seeking an experienced SEO specialist to lead on-page, off-page, and technical SEO initiatives. You will drive keyword research, audits, and content optimization to boost organic visibility and traffic.

The role requires 3+ years of hands-on SEO experience, including migration, local/international, and EdTech/lead generation SEO. Collaboration with content, dev, and marketing teams is key to success.

Qualifications

• 3+ years of hands-on SEO experience with strong expertise in Technical, On-Page, Off-Page SEO, keyword research, SEO audits, organic traffic growth, and SERP/competitor analysis.
• Experience in SEO migration, Local/International SEO, Mobile SEO, and EdTech/Lead Generation SEO preferred, with strong analytical, problem-solving, and reporting skills.

Responsibilities

• Develop and execute On-Page, Off-Page, and Technical SEO strategies to improve organic visibility and traffic.
• Conduct keyword research, SERP analysis, competitor analysis, content gap analysis, and search-intent research.
• Perform regular SEO audits and identify issues related to crawlability, indexing, redirects, canonical tags, robots.txt, XML sitemaps, and site architecture.
• Optimize website structure, internal linking, page speed, Core Web Vitals, and overall technical performance.
• Develop backlink and link-building strategies to improve domain authority and rankings.
• Implement and optimize Schema Markup, Structured Data, and JSON-LD.
• Develop content strategies around topical authority, content clusters, and programmatic SEO.
• Monitor keyword rankings, organic traffic, indexing, and performance and provide actionable insights.
• Work closely with content, development, and marketing teams to implement SEO recommendations.
• Identify opportunities for EdTech, Education, Course, and Student Lead Generation SEO.
• Stay updated with Google algorithm updates, AI Search, and emerging SEO trends.

Skills

Technical SEO

On-Page SEO

Off-Page SEO

Keyword Research

SEO Audits

Tools

Google Search Console

GA4

Google Analytics

Ahrefs

SEMrush

Screaming Frog

Looker Studio

Google Keyword Planner

PageSpeed Insights

Lighthouse

GTmetrix

Moz

Surfer SEO

Sitebulb

Job description

• Develop and execute On-Page, Off-Page, and Technical SEO strategies to improve organic visibility and traffic.
• Conduct keyword research, SERP analysis, competitor analysis, content gap analysis, and search-intent research.
• Perform regular SEO audits and identify issues related to crawlability, indexing, redirects, canonical tags, robots.txt, XML sitemaps, and site architecture.
• Optimize website structure, internal linking, page speed, Core Web Vitals, and overall technical performance.
• Develop backlink and link-building strategies to improve domain authority and rankings.
• Implement and optimize Schema Markup, Structured Data, and JSON-LD.
• Develop content strategies around topical authority, content clusters, and programmatic SEO.
• Monitor keyword rankings, organic traffic, indexing, and performance and provide actionable insights.
• Work closely with content, development, and marketing teams to implement SEO recommendations.
• Identify opportunities for EdTech, Education, Course, and Student Lead Generation SEO.
• Stay updated with Google algorithm updates, AI Search, and emerging SEO trends.
• Tools - Google Search Console | GA4 | Google Analytics | Ahrefs | SEMrush | Screaming Frog | Looker Studio | Google Keyword Planner | PageSpeed Insights | Lighthouse | GTmetrix | Moz | Surfer SEO | Sitebulb

Requirements:

3+ years of hands-on SEO experience with strong expertise in Technical, On-Page, Off-Page SEO, keyword research, SEO audits, organic traffic growth, and SERP/competitor analysis.

Experience in SEO migration, Local/International SEO, Mobile SEO, and EdTech/Lead Generation SEO preferred, with strong analytical, problem-solving, and reporting skills.