Senior SEO Specialist

Tourism Marketing Agency; Ahmedabad District; On-site; INR 600,000 - 800,000; Full time

Job summary

A leading digital marketing agency in India seeks a Senior SEO Specialist to enhance search engine visibility and drive organic traffic. Responsibilities include implementing SEO strategies, conducting keyword research, and optimizing website content. Ideal candidates will have a bachelor's degree in Digital Marketing or a related field, along with 4–7 years of SEO experience and proficiency in SEO tools. This full-time role offers the opportunity to work within a dynamic team and drive impactful results.

Qualifications

• 4–7 years of hands-on SEO experience.
• Proven success in improving rankings and organic traffic.
• Strong knowledge of search engine algorithms.

Responsibilities

• Develop and implement comprehensive SEO strategies.
• Conduct detailed keyword research and competitor analysis.
• Monitor and analyze website performance using SEO tools.

Skills

SEO best practices

Keyword strategy

Technical SEO

Content optimization

Analytical skills

Education

Bachelor’s degree in Digital Marketing, IT, Communications, or related field

Tools

Google Analytics

Google Search Console

SEMrush

Ahrefs

Job description

Tourism marketing agency is a results-driven digital marketing agency based in India, focused on helping businesses thrive in the digital era. We specialize in crafting customized strategies to elevate brands, generate leads, and deliver measurable growth with a strong emphasis on innovation and ROI. Our expert team provides powerful digital experiences through services such as digital marketing, web design, graphic design, and web hosting. We aim to empower our clients to stay ahead in an ever-evolving digital landscape.

Job Summary

We are seeking an experienced and results-driven Senior SEO Specialist to lead our search engine optimization efforts. The ideal candidate will have a deep understanding of SEO best practices, technical SEO, content optimization, and keyword strategy, and will play a key role in increasing our online visibility and driving organic traffic.

Key Responsibilities

• Develop and implement comprehensive SEO strategies to improve search engine rankings and organic traffic
• Conduct detailed keyword research and competitor analysis
• Perform technical SEO audits and provide actionable recommendations
• Optimize website content, metadata, URLs, and internal linking structure
• Collaborate with content and development teams to implement SEO best practices
• Monitor and analyze website performance using tools like Google Analytics, Google Search Console, SEMrush, Ahrefs, etc.
• Track and report on SEO KPIs (rankings, traffic, conversion, bounce rate, etc.)
• Stay updated with search engine algorithm updates and industry trends
• Manage and guide junior SEO team members (if applicable)
• Build and execute link-building strategies (guest posts, outreach, backlinks)
• Recommend and implement improvements to website architecture and page performance

Requirements

• Bachelor’s degree in Digital Marketing, IT, Communications, or related field
• 4–7 years of hands‑on SEO experience (preferably agency or performance‑driven roles)
• Proven success in improving rankings and organic traffic
• Strong knowledge of search engine algorithms and ranking factors
• Proficient with SEO tools: Google Analytics, Search Console, SEMrush, Ahrefs, Screaming Frog, etc.
• Experience with CMS platforms (WordPress, Shopify, etc.)
• Excellent analytical, problem‑solving, and communication skills
• Ability to work independently and as part of a team

Preferred Skills (Bonus)

• Experience with Local SEO and International SEO
• Knowledge of Core Web Vitals and Page Speed Optimization
• Basic knowledge of Google Tag Manager and schema markup
• Understanding of paid marketing (Google Ads, Social Media) is a plus

Seniority Level

Mid-Senior level

Employment Type

Full-time

Job Function

Marketing and Sales

Industries

Advertising Services