Seo Specialist

Somo Media; New Delhi; On-site; INR 420,000 - 720,000; Full time

Job summary

Somo Media in Delhi is seeking an enthusiastic SEO professional to craft and execute data-driven strategies that boost organic traffic and conversions. You will conduct keyword research, analyze competitors, and close content gaps to strengthen site visibility.

The role requires hands-on experience with on-page, off-page, and technical SEO, plus familiarity with AI-powered search tools. Collaboration with writers and developers is essential for scalable results.

Qualifications

• 1+ years hands-on SEO experience.
• Proven ability to increase organic traffic and keyword rankings.
• Experience optimizing websites for AI-powered search platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.

Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic and conversions.
• Perform keyword research, competitor analysis, and content gap analysis.
• Optimize website architecture, internal linking, metadata, schema markup, and Core Web Vitals.
• Conduct technical SEO audits and work with developers to resolve issues.
• Build and execute ethical link-building campaigns.
• Optimize content for featured snippets, People Also Ask (PAA), and voice search.
• Implement Answer Engine Optimization (AEO) strategies for AI assistants and answer engines.
• Optimize content for Generative Engine Optimization (GEO) to improve visibility in AI-generated search results (ChatGPT, Gemini, Perplexity, Claude, Copilot, etc.).
• Use AI tools to accelerate keyword research, content optimization, and SEO automation.
• Monitor website performance using Google Analytics 4, Google Search Console, and SEO platforms.
• Track keyword rankings, traffic, conversions, crawl health, and indexing.
• Collaborate with content writers, designers, developers, and marketing teams.
• Stay updated with Google algorithm updates and the latest AI search trends.

Skills

SEO Strategy

AI-driven SEO

Analytics

Education

Bachelor's degree preferred

Tools

Google Search Console

Google Analytics 4

SEMrush

Ahrefs

Screaming Frog

GTmetrix

PageSpeed Insights

Job description

Key Responsibilities

• Develop and execute comprehensive SEO strategies to increase organic traffic and conversions.
• Perform keyword research, competitor analysis, and content gap analysis.
• Optimize website architecture, internal linking, metadata, schema markup, and Core Web Vitals.
• Conduct technical SEO audits and work with developers to resolve issues.
• Build and execute ethical link-building campaigns.
• Optimize content for featured snippets, People Also Ask (PAA), and voice search.
• Implement Answer Engine Optimization (AEO) strategies for AI assistants and answer engines.
• Optimize content for Generative Engine Optimization (GEO) to improve visibility in AI-generated search results (ChatGPT, Gemini, Perplexity, Claude, Copilot, etc.).
• Use AI tools to accelerate keyword research, content optimization, and SEO automation.
• Monitor website performance using Google Analytics 4, Google Search Console, and SEO platforms.
• Track keyword rankings, traffic, conversions, crawl health, and indexing.
• Collaborate with content writers, designers, developers, and marketing teams.
• Stay updated with Google algorithm updates and the latest AI search trends.

Required Skills

SEO

• On-Page SEO
• Off-Page SEO
• Technical SEO
• Local SEO
• International SEO (preferred)
• E-commerce SEO (preferred)
• Schema Markup
• Core Web Vitals
• Website Audits
• Keyword Research
• Competitor Analysis
• Link Building
• Internal Linking
• SEO Reporting

AEO & GEO

• Answer Engine Optimization
• Featured Snippet Optimization
• Voice Search Optimization
• AI Search Optimization
• Entity-Based SEO
• Knowledge Graph Optimization
• Semantic SEO
• Topical Authority Development
• Content Clustering
• E-E-A-T Optimization
• Prompt-aware content structuring

AI & Automation

Experience with AI tools such as:

• ChatGPT
• Gemini
• Claude
• Perplexity
• Jasper
• Surfer SEO
• Frase
• MarketMuse
• Clearscope
• NotebookLM (preferred)

Tools

• Google Search Console
• Google Analytics 4
• Google Tag Manager
• Ahrefs
• SEMrush
• Screaming Frog
• Sitebulb
• Google Looker Studio
• PageSpeed Insights
• GTmetrix

Qualifications

• Bachelor's degree in marketing, computer science, or a related field (preferred).
• 1+ years of hands-on SEO experience.
• Proven track record of increasing organic traffic and keyword rankings.
• Experience optimizing websites for AI-powered search platforms.
• Strong analytical and problem-solving skills.
• Excellent communication and collaboration abilities.

Preferred Experience

• Working with WordPress, Shopify, Webflow, or custom CMS platforms.
• Basic HTML, CSS, and JavaScript knowledge.
• Experience with API-based SEO tools or SEO automation.
• Familiarity with Python or SQL is an advantage.

Key Performance Indicators (KPIs)

• Growth in organic traffic
• Increase in qualified leads from organic search
• Improvement in keyword rankings
• Increase in AI search visibility (ChatGPT, Gemini, Perplexity, etc.)
• Featured snippet and PAA acquisition
• Technical SEO health score
• Organic conversion rate
• Domain authority and quality backlinks
• Crawl efficiency and indexing improvements

What We're Looking For

• A growth-oriented mindset with strong analytical skills.
• Passion for AI-driven search and the future of SEO.
• Ability to turn data into actionable SEO strategies.
• Strong ownership and accountability for performance.
• Focus on delivering measurable business outcomes rather than just rankings.