Senior SEO Analyst

Odigma; Bengaluru; On-site; INR 700,000 - 1,100,000; Full time

Job summary

Odigma is seeking a seasoned SEO professional to lead our efforts across traditional and AI-driven discovery platforms. You will craft strategies, perform keyword research, optimize content for SEO and AI experiences, and collaborate with content, design, and development teams to deliver high-quality, search-friendly content.

You will analyze data, monitor performance, and stay ahead of Google algorithm changes and AI search developments, driving growth and revenue through continuous

Qualifications

• Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO and Content SEO.
• Experience with AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization).
• Hands-on with analytics/SEO tools and AI-powered search ecosystems.
• Knowledge of structured data, schema markup, and semantic search.
• Familiarity with WordPress and basic HTML/CSS/JS.

Responsibilities

• Develop and execute SEO strategies to improve organic visibility, traffic, and conversions across search engines and AI-driven discovery platforms.
• Conduct keyword, topic, and intent-based research to identify content opportunities, trends, and audience needs.
• Optimize content for traditional search engines and AI experiences including AI Overviews, ChatGPT, Gemini, and Perplexity.
• Collaborate with content, design, development, and marketing teams to create high-quality, search-friendly content.
• Perform technical SEO audits and drive implementation of recommendations.
• Improve crawlability, indexability, Core Web Vitals, and user experience.
• Create and optimize structured data to enhance visibility and eligibility for rich results.
• Monitor brand visibility across search engines, AI platforms, and conversational interfaces.
• Analyze competitor strategies and emerging trends to identify growth opportunities.
• Track and report SEO, AEO, and GEO metrics and stay updated on industry developments.
• Drive continuous optimization aligned with business growth and revenue.

Skills

Technical SEO

On-Page SEO

Off-Page SEO

Content SEO

Search Intent Optimization

AEO (Answer Engine Optimization)

GEO (Generative Engine Optimization)

HTML/CSS/JS basics

WordPress CMS

Data analysis

Stakeholder management

Project management

AI-powered search ecosystems

Tools

Google Analytics 4

Google Search Console

SEMrush

Ahrefs

Screaming Frog

Moz

GTmetrix

Hotjar

Microsoft Clarity

Looker Studio

Google Tag Manager

WordPress

Job description

Key Responsibilities

• Develop and execute SEO strategies to improve organic visibility, traffic, and conversions across search engines and AI-driven discovery platforms.
• Conduct keyword, topic, and intent-based research to identify content opportunities, search trends, and audience needs.
• Optimize website content for traditional search engines as well as Answer Engines (AEO) and Generative Search experiences (GEO), including AI Overviews, ChatGPT, Gemini, and Perplexity.
• Collaborate with content, design, development, and marketing teams to create high-quality, search-friendly, and AI-citable content.
• Perform technical SEO audits, identify site health issues, and drive implementation of recommendations.
• Improve website crawlability, indexability, site architecture, Core Web Vitals, and overall user experience.
• Create and optimize structured data (Schema Markup) to enhance search visibility and increase eligibility for rich results and AI-generated answers.
• Monitor brand visibility across search engines, AI search platforms, and conversational interfaces.
• Analyze competitor strategies, SERP features, AI-generated responses, and emerging search trends to identify growth opportunities.
• Track, measure, and report on SEO, AEO, and GEO performance metrics, including rankings, organic traffic, engagement, conversions, and AI search visibility.
• Stay up to date with Google algorithm updates, AI search developments, and evolving industry best practices.
• Drive continuous optimization initiatives aligned with business growth and revenue objectives.

Ideal Candidate Profile

• Strong understanding of Technical SEO, On-Page SEO, Off-Page SEO, Content SEO, and Search Intent Optimization.
• Working knowledge of AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization) principles.
• Hands‑on experience with tools such as Google Analytics 4, Google Search Console, SEMrush, Ahrefs, Screaming Frog, Moz, GTmetrix, Hotjar, Microsoft Clarity, Looker Studio, and Google Tag Manager.
• Familiarity with AI-powered search ecosystems, including Google AI Overviews, ChatGPT, Gemini, Perplexity, and other emerging search technologies.
• Understanding of structured data, schema markup, entity-based SEO, semantic search, E‑E‑A‑T principles, and content optimization frameworks.
• Basic knowledge of HTML, CSS, JavaScript, and CMS platforms such as WordPress.
• Strong analytical mindset with the ability to interpret data, identify trends, and make data-driven recommendations.
• Excellent project management, communication, and stakeholder management skills.
• Self‑motivated, growth-oriented, and passionate about staying ahead of the evolving search landscape.

Key Skills

• search engine optimisation
• off-page seo
• answer engine optimisation
• generative engine optimisation
• on-page optimization