SEO Specialist

Mixmedia Labs

Bengaluru

On-site

INR 600,000 - 900,000

Full time

14 days+

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Job summary

Mixmedia Labs, a Bangalore-based digital marketing agency, seeks an experienced SEO Specialist to independently develop and execute end-to-end SEO strategies that improve search visibility, drive organic traffic, and achieve first-page rankings for competitive keywords.

You will lead on-page, technical, and local SEO initiatives, collaborate with content and development teams, and stay updated with Google's latest updates to deliver measurable business growth for multiple clients.

Qualifications

3–5 years of hands-on SEO experience with agency or client-side roles.
Strong expertise in On-Page, Off-Page, Technical, and Local SEO.
Deep understanding of Google's ranking algorithms and E-E-A-T.
Excellent keyword research and competitor research skills.
Proven ability to improve keyword rankings and organic traffic and translate insights into growth.

Responsibilities

Develop and execute comprehensive SEO strategies for client websites.
Create SEO roadmaps to increase organic traffic, rankings, and conversions.
Perform detailed keyword research based on search intent and goals.
Conduct competitor analysis to identify opportunities and gaps.
Build SEO strategies aligned with Google's guidelines and best practices.
Optimize site architecture, crawlability, and user experience.
Improve on-page factors: title tags, meta descriptions, headings, URLs, images, internal linking.
Drive content optimization for search intent and UX.
Implement structured internal linking and technical SEO audits.
Identify and resolve crawl/indexing issues, redirects, and canonical problems.
Optimize XML sitemaps, robots.txt, schema markup, and local SEO elements.
Improve Core Web Vitals and mobile usability with developer collaboration.
Monitor and manage GBP optimization and Local Pack rankings.
Develop AI-powered SEO strategies for AI-driven search experiences.
Provide weekly/monthly SEO insights and recommendations to clients and internal teams.

Skills

Hands-on SEO

On-Page SEO

Off-Page SEO

Technical SEO

Local SEO

Keyword research

Competitor analysis

Analytics & reporting

Communication with clients

Tools

Google Search Console

GA4

Google Tag Manager

Google Keyword Planner

Ahrefs

SEMrush

Screaming Frog

PageSpeed Insights

Looker Studio

WordPress

Shopify

ChatGPT

Google Gemini

Job description

About Mixmedia Labs Mixmedia Labs is a results-driven Digital Marketing Agency based in Bangalore, helping businesses accelerate their online growth through SEO, Performance Marketing, Website Development, Social Media Marketing, Branding, and Lead Generation. We believe in delivering measurable business outcomes through data-driven strategies, innovation, and continuous optimization. Our SEO team focuses on building sustainable organic growth that drives qualified traffic, leads, and revenue for clients across multiple industries.

Job Summary We are looking for an experienced SEO Specialist with 3–5 years of proven agency or client-side SEO experience who can independently develop and execute end-to-end SEO strategies that improve search visibility, increase organic traffic, and achieve first-page rankings for competitive keywords. The ideal candidate should possess strong expertise in On-Page SEO, Technical SEO, Off-Page SEO, Local SEO, Content Strategy, Website Audits, Google Business Profile (GBP) optimization, high-quality backlink acquisition, Core Web Vitals, AI-powered SEO, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO), Google Search Console, and SEMrush. This role requires someone who stays updated with Google's latest algorithm updates, understands E-E-A-T principles, follows SEO best practices, and can translate SEO strategies into measurable business growth.

Key Responsibilities

Develop and execute comprehensive SEO strategies for client websites
Create SEO roadmaps focused on increasing organic traffic, keyword rankings, conversions, and business growth
Perform detailed keyword research based on search intent, business goals, and competitor opportunities
Conduct competitor analysis to identify ranking opportunities, content gaps, backlink opportunities, and SEO improvements
Build SEO strategies aligned with Google's latest guidelines and best practices
Optimize website architecture for improved crawlability and user experience
Optimize Title Tags, Meta Descriptions, Heading Structure (H1-H6), URLs, Image Alt Tags, Internal Linking, and Content Structure
Improve keyword relevance without keyword stuffing
Optimize service pages, landing pages, blogs, category pages, and product pages
Perform content optimization based on search intent and user experience
Implement structured internal linking strategies
Perform complete technical SEO audits
Identify and resolve crawl errors, indexing issues, duplicate content, broken links, redirect chains, orphan pages, canonical issues, and pagination issues
Optimize XML Sitemaps, Robots.txt, Canonical Tags, Schema Markup, Breadcrumbs, and Structured Data
Improve Core Web Vitals and Page Experience
Work closely with developers to implement technical SEO recommendations
Optimize website speed and mobile usability
Develop and execute white-hat backlink acquisition strategies
Build high-authority, relevant, and natural backlinks
Perform backlink audits and toxic backlink analysis
Conduct competitor backlink research
Build relationships for guest posting, digital PR, niche edits, citations, and outreach campaigns
Monitor backlink quality using Ahrefs and SEMrush
Optimize Google Business Profiles (GBP)
Improve Local Pack rankings
Build and manage local citations
Optimize NAP consistency
Implement Local Business Schema
Manage local keyword optimization and location-based landing pages
Develop SEO strategies aligned with AI-powered search experiences
Optimize content for Google AI Overviews, featured snippets, People Also Ask (PAA), and zero-click searches
Implement Answer Engine Optimization (AEO) strategies to improve visibility in AI-generated search results
Apply Generative Engine Optimization (GEO) best practices to improve content discoverability across AI search platforms
Structure content using semantic SEO, entities, schema markup, FAQs, and topical authority
Monitor AI search trends and adapt SEO strategies accordingly
Leverage AI-assisted SEO tools for research, content optimization, technical audits, and workflow automation while maintaining content quality and E-E-A-T standards
Stay updated with Google AI Overviews, Core Updates, Spam Updates, and Search Quality changes
Continuously research emerging AI search trends, GEO, AEO, and evolving SEO best practices
Evaluate and implement AI-powered SEO tools to improve productivity without compromising content quality
Collaborate with content writers to develop SEO-focused content
Create content briefs using keyword research
Perform content gap analysis
Optimize existing content for improved rankings
Ensure content follows Google's Helpful Content and E-E-A-T guidelines
Track keyword rankings and organic traffic
Monitor indexing status using Google Search Console
Analyze GA4 reports and user behavior
Prepare weekly and monthly SEO reports
Present SEO insights and recommendations to clients and internal teams
Stay updated with Google Core Updates
Follow SEO industry trends and algorithm changes
Experiment with AI-powered SEO tools
Continuously improve SEO processes and workflows