Search Engine Optimization Analyst

Y-Axis Overseas Careers; Hyderabad; On-site; INR 600,000 - 900,000; Full time

Job summary

A prominent career consulting firm in Hyderabad is seeking an SEO Analyst to lead their SEO strategies and drive organic growth through advanced optimization techniques. Responsibilities include developing comprehensive strategies for traditional and AI-powered search, conducting technical audits, and collaborating with cross-functional teams. The ideal candidate should have a degree in Marketing or a related field, with strong skills in SEO, analytics, and excellent communication abilities. This role offers the chance to stay on the cutting edge of SEO evolution.

Responsibilities

• Develop and execute comprehensive SEO strategies.
• Optimize content for AI-powered search engines.
• Implement Answer Engine Optimization strategies.
• Enhance Search Experience Optimization.
• Conduct technical SEO audits.
• Monitor and improve E-E-A-T signals.
• Design and maintain comprehensive SEO dashboards.
• Conduct competitive analysis.
• Work alongside other teams to incorporate SEO best practices.

Skills

Comprehensive understanding of traditional and AI-driven search engine algorithms

Experience with international and multilingual SEO

Understanding of AI-generated search experiences

Optimizing content for voice search and featured snippets

Implementing structured data

Core Web Vitals optimization

Strong analytical mindset

Excellent communication skills

Improving organic visibility and conversion rates

Managing multiple client projects

Creating high-quality backlink strategies

Education

Any Degree (Marketing, Computer Science, or related field preferred)

Tools

Google Analytics 4 (GA4)

SEMrush

Ahrefs

WordPress

Lighthouse

Job description

Education: Any Degree (Marketing, Computer Science, or related field preferred)

Employment Type: Permanent

Technical Skills

Core SEO: On-Page SEO, Off-Page SEO, Technical SEO, Keyword Research, Content Optimization, Schema Markup, Core Web Vitals

AIO (AI Optimization) - Optimizing for AI-powered search and AI content detection

AEO (Answer Engine Optimization) - Optimization for voice search, featured snippets, and direct answers

GEO (Generative Engine Optimization) - Optimization for AI-generated search results (Google SGE, Bing Chat, etc.)

SXO (Search Experience Optimization) - Holistic approach combining SEO with UX optimization

E-E-A-T Optimization - Experience, Expertise, Authoritativeness, and Trustworthiness signals

Platforms & CMS: WordPress, Drupal, Headless CMS platforms

Analytics & Tracking: Google Analytics 4 (GA4), Google Tag Manager, Google Search Console, Looker Studio (Data Studio), Microsoft Clarity, Hotjar

Tools & Technologies

Technical SEO: PageSpeed Insights, GTmetrix, Lighthouse, Schema Markup Validator

Rank Tracking: SEMrush Position Tracking, Ahrefs Rank Tracker, Google Search Console Performance

Candidate Profile

1. Demonstrate comprehensive understanding of traditional and AI-driven search engine algorithms, ranking factors, and the evolving search landscape
2. Possess experience with international and multilingual SEO, managing websites across different regions with knowledge of hreflang implementation and geo-targeting
3. Understand AI-generated search experiences and optimization strategies for platforms like Google SGE, Bing Chat, Perplexity, and other generative AI search engines
4. Capable of optimizing content for voice search, featured snippets, People Also Ask sections, and zero-click searches
5. Skilled in implementing structured data (Schema.org) to enhance search appearance and enable rich results
6. Experience with Core Web Vitals optimization and understanding of how page experience signals impact rankings
7. Strong analytical mindset with ability to interpret complex data sets and translate insights into actionable strategies
8. Excellent written and verbal communication skills with ability to explain technical concepts to non-technical stakeholders
9. Proven track record of improving organic visibility, traffic growth, and conversion rates through data-driven SEO strategies
10. Ability to manage multiple client projects simultaneously while maintaining quality and meeting deadlines
11. Experience in creating high-quality backlink strategies focused on relevance and authority rather than quantity

Job Description

The SEO Analyst will be responsible for driving organic growth through comprehensive SEO strategies that encompass traditional search optimization and next-generation search experiences. This role requires staying at the forefront of SEO evolution, including AI-powered search, answer engines, and search experience optimization.

Key Responsibilities

1. Strategic SEO Management: Develop and execute comprehensive SEO strategies incorporating traditional SEO, AIO, AEO, GEO, and SXO principles to maximize organic visibility across all search touchpoints
2. Strategic Responsibilities cont'd: Optimize content and technical elements for AI-powered search engines and generative AI platforms (Google SGE, Bing Chat, Perplexity, etc.)
3. Strategic Responsibilities cont'd: Implement Answer Engine Optimization (AEO) strategies to capture featured snippets, knowledge panels, People Also Ask sections, and voice search results
4. Strategic Responsibilities cont'd: Enhance Search Experience Optimization (SXO) by aligning SEO efforts with user experience, page speed, mobile responsiveness, and engagement metrics
5. Strategic Responsibilities cont'd: Monitor and improve E-E-A-T signals through content strategy, author credentials, citations, and trust-building initiatives
6. Technical SEO & Performance: Conduct comprehensive technical SEO audits identifying crawlability issues, indexation problems, site architecture flaws, and Core Web Vitals optimization opportunities
7. Technical Responsibilities cont'd: Implement and maintain structured data markup (Schema.org) to enable rich results, increase SERP visibility, and improve AI understanding of content
8. Technical Responsibilities cont'd: Collaborate with development teams to ensure SEO best practices are integrated into website architecture, including proper implementation of hreflang, canonical tags, and XML sitemaps
9. Technical Responsibilities cont'd: Monitor Core Web Vitals (LCP, FID, CLS) and work cross-functionally to achieve optimal page experience scores
10. Content & Keyword Strategy: Conduct advanced keyword research analyzing search intent, semantic relationships, and topic clusters for traditional and AI-driven search
11. Content Strategy cont'd: Optimize content for natural language processing (NLP) and entity-based search, ensuring content answers user queries comprehensively
12. Content Strategy cont'd: Create search-optimized content elements including meta titles, meta descriptions, header tags, image alt text, and internal linking structures
13. Content Strategy cont'd: Develop content strategies that address all stages of the user journey and optimize for zero-click searches while maintaining click-through rates
14. Content Strategy cont'd: Optimize content for conversational queries and voice search patterns, focusing on question-based keywords and long-tail variations
15. Analytics & Reporting: Design and maintain comprehensive SEO dashboards tracking organic traffic, keyword rankings, conversion rates, domain authority, and engagement metrics
16. Analytics cont'd: Analyze traffic patterns, user behavior, and conversion funnels to identify optimization opportunities and growth strategies
17. Analytics cont'd: Monitor web traffic KPIs including organic sessions, unique visitors, bounce rates, dwell time, and pages per session
18. Analytics cont'd: Provide actionable monthly reports to marketing teams and senior management with clear insights, trend analysis, and strategic recommendations
19. Analytics cont'd: Track and report on AI-generated search visibility, featured snippet ownership, and zero-click search performance
20. Competitive Intelligence & Link Building: Conduct competitive analysis examining rival SEO strategies, content gaps, backlink profiles, and market positioning
21. Competitive Intelligence cont'd: Develop and execute white-hat link building strategies focused on acquiring high-quality, relevant backlinks from authoritative domains
22. Competitive Intelligence cont'd: Monitor industry trends, algorithm updates, and emerging search technologies to maintain competitive advantage
23. Competitive Intelligence cont'd: Research and implement latest SEO innovations, tools, and best practices to continuously improve campaign efficiency
24. Collaboration & Leadership: Work alongside editorial, content, and marketing teams to infuse SEO best practices into all content creation and campaign planning
25. Collaboration cont'd: Coordinate with web development and UX teams to implement technical SEO improvements and enhance search experience
26. Collaboration cont'd: Recommend website architecture modifications, content enhancements, and linking strategies to improve target keyword positions
27. Collaboration cont'd: Generate high-quality organic leads through strategic optimization aligned with business objectives
28. Key Performance Indicators
29. Organic traffic growth (month-over-month and year-over-year)Keyword ranking improvements for target terms
30. Domain authority and page authority progressionFeatured snippet and SERP feature capture rate
31. Organic conversion rate and lead quality
32. Core Web Vitals scores and page experience metricsBacklink profile growth (quality over quantity)
33. AI search visibility and generative engine presenceTechnical SEO health score improvements
34. Desired Qualities
35. Passionate about staying current with rapidly evolving search landscape Data-driven decision maker with strong analytical capabilities
36. Creative problem solver who can adapt strategies to algorithm changes Excellent communicator who can simplify complex SEO concepts Self-motivated with ability to work independently and collaboratively Detail-oriented with strong project management skills
37. Results-focused with commitment to measurable outcomes