SEO and Social Media Manager

Xynosoft; India; On-site; INR 600,000 - 800,000; Full time

Job summary

A digital marketing company in India is seeking an experienced SEO and Social Media Manager to enhance its online presence and drive traffic. The role involves developing and implementing SEO strategies, managing social media accounts, and creating engaging content. The ideal candidate should have proven experience, a strong understanding of SEO principles, and proficiency in using various SEO tools. This position offers a dynamic work environment with opportunities for creativity and analytical thinking.

Qualifications

• Proven experience as an SEO and Social Media Manager or similar role.
• Strong understanding of SEO principles, algorithms, and best practices.
• Ability to work independently and as part of a team.

Responsibilities

• Develop and implement SEO strategies to enhance online presence.
• Create engaging content for social media platforms.
• Monitor and analyze website performance using SEO tools.

Skills

Knowledge in SEO strategies

Excellent written and verbal communication skills

Creative thinking

Strong organizational skills

Proficiency in using SEO tools

Education

Bachelor’s degree in Marketing Communications or a related field

Tools

Google Analytics

Ahrefs

SEMrush

Google Search Console

Job description

The SEO and Social Media Manager will be responsible for developing, implementing, and managing our SEO and social media strategies. This role requires a creative and analytical thinker who can contribute to enhancing our online presence, driving traffic, and engaging our audience.

Responsibilities

• Knowledge in SEO strategies
• Keyword research and analysis
• Optimize website content
• meta tags
• on-page elements for SEO
• Monitor and analyze website performance using SEO tools
• Perform competitor analysis
• Develop and implement social media strategies
• Create and curate high-quality engaging content for social media platforms
• Manage social media accounts including posting and scheduling
• Monitor social media performance metrics and adjust strategies as needed
• Collaborate with the content and design teams to produce visually appealing and informative posts
• Stay current with social media trends and tools and implement best practices
• Work with the content team to develop SEO-friendly content for blogs, articles, and website pages
• Ensure that all content aligns with the brand's voice and tone.
• Track and report on key SEO and social media metrics, providing insights and recommendations for improvement
• Create monthly reports to show the effectiveness of SEO and social media campaigns

Requirements

• Proven experience as an SEO and Social Media Manager or similar role
• Strong understanding of SEO principles, algorithms and best practices.
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush etc.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Bachelor’s degree in Marketing Communications or a related field is preferred
• Familiarity with HTML/CSS and website CMS platforms.
• Experience with paid social media advertising.
• Knowledge of email marketing and other digital marketing channels.