SEO Specialist

Dover India; Bengaluru; On-site; INR 800,000 - 1,200,000; Full time

Job summary

A leading machinery manufacturing firm in Bengaluru is hiring an SEO Specialist with 8-10 years of experience. The role involves developing and executing SEO strategies to enhance organic traffic and search rankings. The ideal candidate should have expertise in Adobe Analytics, SEO principles, and relevant tools. Candidates will work on optimizing website structures and implementing technical SEO best practices. This full-time position offers an opportunity to work in a dynamic team environment.

Qualifications

• Proven experience as an SEO Specialist or similar role.
• Hands-on experience with Adobe Analytics.
• Strong understanding of SEO principles and search engine algorithms.
• Proficiency in SEO tools like SEMRush and Google Search Console.

Responsibilities

• Develop and execute SEO strategies to improve organic traffic.
• Conduct keyword research and competitive analysis.
• Monitor and analyze website performance.
• Optimize website structure and metadata.
• Manage off-page SEO strategies.

Skills

SEO principles

Adobe Analytics

Adobe Target

Google Search Console

Analytical skills

Communication

Problem-solving

Tools

SE Ranking

SEMRush

Google Analytics

Adobe Experience Manager

Job description

Overview

Job Title: SEO Specialist

Experience Required: 8-10 years

Responsibilities

• Develop and execute SEO strategies to improve organic traffic and search rankings.
• Conduct keyword research, competitive analysis, and content optimization.
• Monitor and analyze website performance using Adobe Analytics and Google Search Console.
• Use Adobe Target for A/B testing and personalization to improve user experience and conversion rates.
• Optimize website structure, metadata, and internal linking for search engine visibility.
• Implement technical SEO best practices, including site speed optimization, mobile-friendliness, and structured data.
• Manage off-page SEO strategies, including link-building and digital PR.
• Collaborate with content teams to ensure SEO-friendly content creation.
• Stay updated on Google algorithm updates, search engine trends, and best practices.
• Generate SEO performance reports and provide insights for continuous improvement.

Requirements & Skills

• Proven experience as an SEO Specialist, SEO Analyst, or similar role.
• Hands-on experience with Adobe Analytics for website traffic analysis.
• Expertise in using Adobe Target for A/B testing and personalization.
• Strong understanding of SEO principles, search engine algorithms, and ranking factors.
• Deep expertise in SEO, SEM, PPC, A/B testing, Personalization.
• Experience in running A/B tests and multivariate tests.
• Proficiency in Google Search Console, Google Analytics, Ahrefs, SEMrush, SERanking and Moz.
• Familiarity with CMS platforms like WordPress, Adobe Experience Manager (AEM), or Shopify.
• Strong analytical and problem-solving skills.
• Excellent communication and ability to work with cross-functional teams.
• Skilled in creating presentations for executive reviews.
• Familiarity with SDLC, Agile methodology.

Tools & Platforms

• SE Ranking (Preferred), SEMRush, or other SEO tools
• Datadog, Google PageSpeed Insights, Lighthouse, GTMetrix
• Adobe Experience Manager (Sites and Assets)
• Adobe Analytics and Google Analytics
• Google Search Console, Google Tag Manager
• Google Ads, LinkedIn Ads

Seniority level

• Associate

Employment type

• Full-time

Job function

• Other

Industries

• Machinery Manufacturing