Seo Professional

Ashwani Joshi; Jaipur; On-site; INR 500,000 - 800,000; Full time

Job summary

Ashwani Joshi is looking for an SEO Specialist in Jaipur, India, with a strong understanding of On-Page, Off-Page, and Technical SEO. You'll conduct keyword research, optimize websites, and track organic traffic to enhance SEO performance.

The ideal candidate has a Bachelor's in Marketing, Business, or IT, with 5 years of experience in SEO. Familiarity with tools like Google Analytics and Ahrefs is required. Join us to drive organic growth and improve visibility!

Qualifications

• 5 years of experience in SEO or Digital Marketing.
• Strong analytical thinking and problem-solving skills.
• Ability to adapt and learn continuously.

Responsibilities

• Conduct comprehensive keyword research based on business objectives.
• Optimize website pages for search engines.
• Perform regular website audits and resolve crawl errors.
• Develop high-quality backlink strategies and monitor their quality.
• Collaborate with content writers to create SEO-friendly content.
• Track keyword rankings and organic traffic.

Skills

On-Page SEO

Off-Page SEO

Technical SEO

Keyword Research

Content Optimization

Link Building

Local SEO

Website Audits

Google Search Console

Google Analytics

SEO Reporting

Basic HTML & CSS

WordPress CMS

Core Web Vitals

Schema Markup

Competitor Analysis

Education

Bachelor's degree in Marketing, Business, IT, or a related field

SEO certification

Tools

Google Search Console

Google Analytics (GA4)

Google Keyword Planner

Ahrefs

SEMrush

Moz

Screaming Frog SEO Spider

Yoast SEO / Rank Math

Google PageSpeed Insights

GTmetrix

Google Trends

Looker Studio

Microsoft Clarity

Job description

Role & responsibilities

1. Keyword Research & Strategy

• Conduct comprehensive keyword research based on business objectives.
• Identify high-volume and high-conversion keywords.
• Develop SEO strategies for different products and services.
• Analyze competitors' SEO performance and identify opportunities.

2. On-Page SEO

• Optimize website pages for search engines.
• Write and optimize meta titles, meta descriptions, headers, and image ALT tags.
• Improve internal linking structure.
• Optimize URL structure and page hierarchy.
• Ensure content follows SEO best practices.

3. Technical SEO

• Perform regular website audits.
• Identify and resolve crawl errors.
• Improve website speed and Core Web Vitals.
• Optimize XML sitemaps and robots.txt.
• Implement schema markup.
• Ensure mobile-friendly website performance.
• Monitor indexing issues using search engine tools.

4. Off-Page SEO

• Develop high-quality backlink strategies.
• Build relationships for guest posting and link-building opportunities.
• Monitor backlink quality.
• Remove or disavow harmful backlinks when necessary.

5. Content Optimization

• Collaborate with content writers to create SEO-friendly content.
• Prepare content briefs based on keyword research.
• Optimize existing content for improved rankings.
• Recommend new blog topics based on search trends.

6. Analytics & Reporting

• Track keyword rankings and organic traffic.
• Monitor website performance using analytics tools.
• Measure conversions from organic traffic.Prepare weekly and monthly SEO performance reports.
• Recommend improvements based on data analysis.

7. Local SEO (If Applicable)

• Optimize business listings.
• Manage business profile optimization.
• Improve local search visibility.
• Generate and manage customer reviews.

8. Competitor Analysis

• Monitor competitors' SEO activities.
• Identify ranking opportunities.
• Benchmark website performance against competitors.

9. Website Optimization

• Coordinate with developers for SEO implementation.
• Improve user experience (UX) and website structure.
• Ensure SEO compliance during website updates.

10. Continuous Learning

• Stay updated with search engine algorithm changes.
• Research emerging SEO tools and techniques.
• Implement industry best practices.

Required Skills

• Strong understanding of On-Page SEO
• Strong understanding of Off-Page SEO
• Technical SEO knowledge
• Keyword Research
• Content Optimization
• Link Building
• Local SEO
• Website Audits
• Google Search Console
• Google Analytics
• SEO Reporting
• Basic HTML & CSS knowledge
• WordPress CMS
• Core Web Vitals
• Schema Markup
• Competitor Analysis

Preferred Tools

• Google Search Console
• Google Analytics (GA4)
• Google Keyword Planner
• Ahrefs
• SEMrush
• Moz
• Screaming Frog SEO Spider
• Yoast SEO / Rank Math
• Google PageSpeed Insights
• GTmetrix
• Google Trends
• Looker Studio
• Microsoft Clarity

Qualifications

• Bachelor's degree in Marketing, Business, IT, or a related field.
• SEO certification is an advantage.
• 25 years of experience in SEO or Digital Marketing.

Key Performance Indicators (KPIs)

• Organic Traffic Growth
• Keyword Ranking Improvements
• Number of Top 10 Ranked Keywords
• Organic Lead Generation
• Organic Conversion Rate
• Click-Through Rate (CTR)
• Bounce Rate Improvement
• Website Health Score
• Backlink Growth & Quality
• Domain Authority Improvement
• Page Speed Score
• Core Web Vitals Compliance
• Indexed Pages Growth
• Local Search Rankings
• Return on SEO Investment (ROI)

Soft Skills

• Analytical thinking
• Problem-solving
• Attention to detail
• Communication skills
• Time management
• Team collaboration
• Adaptability
• Continuous learning mindset

Working Relationships

The SEO Specialist will work closely with:

• Content Writers
• Graphic Designers
• Web Developers
• Performance Marketing Team
• Social Media Team
• Sales Team
• Marketing Head

Career Growth Path

SEO Executive > SEO Specialist > Senior SEO Specialist > SEO Manager > Digital Marketing Manager > Head of Digital Marketing

Preferred candidate profile

Candidates who have knowledge of SEO