SEO Specialist

Growthians Marketing; Bengaluru; On-site; INR 400,000 - 600,000; Full time

Job summary

Growthians Marketing in Bengaluru is seeking an SEO-focused professional to drive strategy and execution across technical, on-page, content and off-page SEO for multiple client accounts.

You will conduct audits, perform keyword research with Semrush and Google Keyword Planner, optimize content in WordPress, build backlinks, monitor performance and adjust tactics based on data.

Qualifications

• Experience conducting comprehensive SEO audits across technical, on-page, content and off-page factors.
• Ability to identify and prioritize SEO opportunities based on impact.
• Experience building and executing monthly SEO action plans.
• Experience managing SEO across multiple client accounts.
• Strong data-driven approach to monitor performance and adjust strategies.

Responsibilities

• Conduct comprehensive SEO audits across technical, on-page, content, off-page and competitor factors.
• Identify and prioritize SEO opportunities based on impact.
• Build monthly SEO action plans and execute approved strategies.
• Manage SEO execution across 5-6 client accounts.
• Monitor performance and adjust strategies based on data.
• Conduct keyword research using Semrush and Google Keyword Planner.
• Map keywords to pages and search intent.
• Optimize titles, meta descriptions, headings, URLs, content and images.
• Improve internal linking and identify orphan-page opportunities.
• Optimize and refresh existing website content.
• Upload, format, optimize and publish SEO content on WordPress.
• Identify content gaps, topic opportunities and competitor content strategies.
• Use AI tools responsibly for SEO research, analysis and content optimization.
• Research and acquire relevant backlink opportunities.
• Evaluate websites based on authority, topical relevance, spam signals, placement and genuine value.
• Conduct competitor backlink analysis using Semrush.
• Identify relevant white‑hat opportunities across directories, industry websites, resource pages, editorial opportunities and other relevant sources.
• Build and maintain local citations where applicable.
• Focus on quality and quantity while avoiding spammy or manipulative SEO practices.
• Identify crawlability and indexing issues.
• Work with robots.txt, XML sitemaps, canonical tags and redirects.
• Identify broken links, duplicate content and URL‑structure issues.
• Understand website architecture, internal linking and crawl depth.
• Coordinate technical SEO fixes with developers and verify implementation.
• Basic knowledge of Core Web Vitals, PageSpeed, schema and JavaScript rendering is a plus.
• Conduct local keyword research.
• Build and maintain relevant local citations.
• Track local/Map Pack rankings.
• GBP optimization, posts, competitor analysis and troubleshooting are a plus.

Skills

SEO Strategy

SEO Audit

Keyword Research

Content Optimization

Performance Tracking

Competitive Analysis

Team Collaboration

Tools

Semrush

Google Keyword Planner

WordPress

Google Analytics

Screaming Frog

Job description

What Youll Be Responsible For

SEO Strategy & Execution

• Conduct comprehensive SEO audits covering technical, on-page, content, off-page and competitor factors
• Identify and prioritize SEO opportunities based on impact
• Build monthly SEO action plans and execute approved strategies
• Manage SEO execution across 5-6 client accounts
• Monitor performance and adjust strategies based on data

On-Page & Content SEO

• Conduct detailed keyword research using Semrush and Google Keyword Planner
• Map keywords to relevant pages and search intent
• Optimize titles, meta descriptions, headings, URLs, content and images
• Improve internal linking and identify orphan-page opportunities
• Optimize and refresh existing website content
• Upload, format, optimize and publish SEO content on WordPress
• Identify content gaps, topic opportunities and competitor content strategies
• Use AI tools responsibly for SEO research, analysis and content optimization

Off-Page SEO

• Research and acquire relevant, high-quality backlink opportunities
• Evaluate websites based on authority, topical relevance, spam signals, placement and genuine value
• Conduct competitor backlink analysis using Semrush
• Identify relevant white‑hat opportunities across directories, industry websites, resource pages, editorial opportunities and other relevant sources
• Build and maintain local citations where applicable
• Focus on both quality and quantity while avoiding spammy or manipulative SEO practices

Technical SEO

• Identify crawlability and indexing issues
• Work with robots.txt, XML sitemaps, canonical tags and redirects
• Identify broken links, duplicate content and URL‑structure issues
• Understand website architecture, internal linking and crawl depth
• Coordinate technical SEO fixes with developers and verify implementation
• Basic knowledge of Core Web Vitals, PageSpeed, schema and JavaScript rendering is a plus

Local SEO

• Conduct local keyword research
• Build and maintain relevant local citations
• Track local/Map Pack rankings
• GBP optimization, posts, competitor analysis and troubleshooting are a plus