Search Engine Optimization Executive

Zoo Media; Mumbai; On-site; INR 300,000 - 600,000; Full time

Job summary

Zoo Media in Mumbai, India is seeking an SEO Specialist to drive keyword research, on-page optimization, and technical SEO improvements. You will collaborate with content teams and developers to implement SEO best practices across all website content and campaigns.

The role involves regular analytics reporting, staying updated on search engine trends, and working with external partners to optimize site performance and inbound links.

Responsibilities

• Conduct thorough keyword research to identify opportunities for website optimization.
• Analyze and select keywords based on relevance, search volume, and competition.
• Optimize website content, meta tags, and other on-page elements for improved search engine visibility.
• Collaborate with content creators to ensure SEO best practices are incorporated into new content.
• Conduct regular website audits to identify and resolve technical SEO issues.
• Monitor and optimize site speed, crawlability, and mobile-friendliness.
• Develop and implement link-building strategies to enhance the website's authority and credibility.
• Identify and pursue opportunities for building high-quality inbound links.
• Collaborate with content teams to ensure that all website content is optimized for search engines.
• Implement content strategies that align with SEO goals.
• Stay informed about industry trends and competitor strategies.
• Conduct competitor analysis to identify areas for improvement and innovation.
• Utilize tools like Google Analytics & Google Search Console for SEO reporting to track, analyse, and report on website performance.
• Monitor search rankings and traffic to identify areas for improvement.
• Generate regular reports on key SEO metrics and provide insights for improvement.
• Prepare and present regular reports on SEO performance to key stakeholders.
• Stay informed about search engine algorithms, industry trends, and best practices.
• Proactively suggest and implement changes to align with the latest SEO developments.
• Work closely with cross-functional teams, including content creators, developers, and paid teams.
• Collaborate with external partners and agencies for specialized SEO tasks.

Job description

Job Responsibilities

Keyword Research and Analysis

• Conduct thorough keyword research to identify opportunities for website optimization.
• Analyze and select keywords based on relevance, search volume, and competition.

On-Page SEO

• Optimize website content, meta tags, and other on-page elements for improved search engine visibility.
• Collaborate with content creators to ensure SEO best practices are incorporated into new content.

Technical SEO

• Conduct regular website audits to identify and resolve technical SEO issues.
• Monitor and optimize site speed, crawlability, and mobile-friendliness.

Link Building

• Develop and implement link-building strategies to enhance the website's authority and credibility.
• Identify and pursue opportunities for building high-quality inbound links.

Content Optimization

• Collaborate with content teams to ensure that all website content is optimized for search engines.
• Implement content strategies that align with SEO goals.

Competitor Analysis

• Stay informed about industry trends and competitor strategies.
• Conduct competitor analysis to identify areas for improvement and innovation.

Analytics and Reporting

• Utilize tools like Google Analytics & Google Search Console for SEO reporting to track, analyse, and report on website performance.
• Monitor search rankings and traffic to identify areas for improvement.
• Generate regular reports on key SEO metrics and provide insights for improvement.
• Prepare and present regular reports on SEO performance to key stakeholders.

Stay Updated on SEO Best Practices

• Stay informed about search engine algorithms, industry trends, and best practices.
• Proactively suggest and implement changes to align with the latest SEO developments.

Collaboration

• Work closely with cross-functional teams, including content creators, developers, and paid teams.
• Collaborate with external partners and agencies for specialized SEO tasks.