Search Engine Optimization Executive

WAE; Dadri; On-site; INR 300,000 - 600,000; Full time

Job summary

WAE is seeking an SEO professional to focus on off-page strategies, including guest posting, link building, and digital PR, with supporting on-page tasks.

The role requires 1–2 years of hands-on SEO experience, strong communication skills, and an analytical mindset to improve rankings and visibility while staying aligned with Google's guidelines.

Qualifications

• 1–2 years of hands-on SEO experience with demonstrable off-page work.
• Strong understanding of link-building principles and white-hat SEO practices.
• Good written and verbal communication skills for outreach and reporting.

Responsibilities

• Plan and execute guest posting campaigns and build backlinks using ethical techniques.
• Create and manage business listings and directory submissions.
• Conduct competitor backlink analysis to identify opportunities and optimize anchor text.

Skills

SEO experience

Link building

Outreach & reporting

Analytical thinking

Attention to detail

Time management

Team collaboration

Google updates awareness

Job description

Off-Page SEO (Primary Focus — 70% of role)

• Plan and execute guest posting campaigns on relevant, authoritative websites
• Build high-quality backlinks through ethical, white‑hat link‑building techniques
• Conduct competitor backlink analysis to identify new link opportunities
• Create and manage business listings and directory submissions
• Execute social bookmarking, profile creation, and image/PDF submission activities
• Build and maintain local citations to support local SEO visibility
• Identify and execute broken link building opportunities
• Conduct outreach and email outreach to webmasters, bloggers, and publishers for link placements
• Implement a balanced anchor text strategy aligned with SEO best practices
• Identify and disavow toxic or low-quality backlinks
• Perform link quality analysis to ensure all acquired links meet quality standards
• Stay updated on Google's webmaster guidelines and follow white‑hat SEO practices at all times
• Support basic Digital PR activities, including outreach for brand mentions and coverage

On-Page SEO (Supporting Responsibility)

• Optimize meta titles and meta descriptions for target pages
• Review and improve heading structure (H1–H6) for clarity and keyword relevance
• Support URL optimization and internal linking improvements
• Add and optimize image alt tags
• Assist with keyword placement and on‑page content optimization
• Apply basic understanding of schema markup where required

Technical SEO Basics (Supporting Responsibility)

• Assist in monitoring XML sitemaps and robots.txt files
• Support implementation and review of canonical tags
• Identify and report crawl errors and indexing issues via Google Search Console
• Monitor basic Core Web Vitals and flag performance concerns
• Identify and report broken links and incorrect 301/302 redirects
• Support basic checks for mobile‑friendliness and page speed

Reporting & Analysis

• Track keyword rankings and monitor organic traffic trends
• Prepare accurate weekly and monthly SEO performance reports
• Analyze competitor SEO performance and identify growth opportunities

Required Skills (Mandatory)

• 1–2 years of hands‑on SEO experience, with demonstrable off‑page SEO work
• Strong understanding of link‑building principles and white‑hat SEO practices
• Good written and verbal communication skills for outreach and reporting
• Analytical thinking and problem‑solving ability
• High attention to detail and accuracy in execution and reporting
• Strong time management skills and ability to work independently
• Collaborative mindset and ability to work well within a team
• Willingness to stay updated on Google algorithm updates and industry changes