Sr. SEO Specialist

BTF Group; Chennai District; On-site; INR 400,000 - 700,000; Full time

Job summary

BTF Group is seeking an SEO Specialist in Chennai to enhance organic performance by implementing robust SEO strategies. The role focuses on keyword research, content optimization, site architecture, and technical SEO improvements across desktop and mobile.

You will work with the marketing team to align SEO with content and digital PR efforts, monitor rankings, and drive measurable traffic growth using industry tools and best practices.

Qualifications

• Regular keyword research and planning to drive content ideas.
• Ability to develop keyword plans to optimize existing content.
• Experience in planning site architecture and hierarchy.
• Proven track record of improving organic search rankings.
• Experience with SEO tools and analytics platforms.

Responsibilities

• Perform keyword research on a regular basis.
• Develop keyword plans to generate content ideas and optimize content.
• Plan and oversee website architecture and page hierarchy.
• Optimize homepage, landing pages, blog posts, and product pages for SEO.
• Write SEO-optimized content.
• Manage SEO tools and platforms including GMB, GSC, GA, Keyword Planner, Screaming Frog.
• Conduct regular technical SEO audits and work with developers to fix issues.
• Execute link building campaigns and integrate SEO with content marketing.
• Track keyword rankings and recommend improvements.
• Perform competitive analysis and stay updated on SEO trends.

Skills

Keyword research

SEO strategy

On-page optimization

Technical SEO

Content optimization

Link building

Analytics

Tools

Screaming Frog

Google Analytics

Google Search Console

Job description

• As an SEO Specialist, you will be responsible for gaining a comprehensive understanding of the strengths and weaknesses of the website and flesh out SEO strategies to improve the website organic performance.
• We are expecting you to have experience and a big passion for new SEO trends and all SEO related activities.

Primary duties and responsibilities:

• Perform keyword research on a regular basis
• Develop keyword plans through conducting keyword research on a regular basis to generate content ideas and optimize existing content
• Plan and oversee the entire website architecture, restructuring page hierarchy where necessary
• Optimize web pages such as the homepage, landing pages, blog posts, product pages (on-page SEO) in terms of improving content quality, keyword optimization, and user experience to boost organic search rankings
• Write SEO optimized content
• Manage SEO-related assets, tools/platforms including Google My Business, Google Search Console, Google Analytics, Google Keyword Planner, Screaming Frog.
• Conduct regular technical SEO audits and work with the web development team to fix technical website issues (e.g.
• slow page load speeds, page crawl errors, and duplicate content) that may negatively impact organic search rankings
• Conduct full-scale SEO audit (technical, on-page, and off-page) on both mobile and desktop website versions to provide recommendations for improvement in key areas such as keyword optimization on meta tags and images, content quality, and link building
• Execute link building campaigns through the creation and promotion of linkable assets, outreach, and submission-based link building
• Integrate on-page and off-page SEO (link building) with content marketing, social media marketing, and digital PR initiatives
• Regularly track and monitor new and existing keyword ranking positions and devise integrated marketing strategies to increase organic search rankings
• Measure key SEO metrics such as organic traffic, ranking positions, domain authority, conversion and conversion rates, engagement metrics such as dwell time and organic return visits and provide recommendations for improvement
• Perform competitive analysis to benchmark current SEO performance against competitors and devise strategies to surpass competitors
• Keep up to date with the latest SEO trends, search algorithm updates, and new SEO tools and best practices
• Perform other duties as and when needed.