Search Engine Optimization SeniorManager

Dentsu India; Navi Mumbai; On-site; INR 600,000 - 1,200,000; Full time

Job summary

Dentsu India is seeking an experienced SEO specialist to develop and implement comprehensive strategies aligned with client objectives. You will lead keyword research, competitive analysis, technical audits, and roadmap prioritization to boost organic visibility, traffic, and conversions.

Collaborate with content, development, and analytics teams; optimize on-page, off-page, and site performance; monitor KPIs with GA4 and Search Console, and present findings to clients.

Responsibilities

• Develop and implement comprehensive SEO strategies aligned with client business objectives.
• Conduct keyword research, competitor analysis, and search intent mapping.
• Identify opportunities to improve organic visibility, traffic, and conversions.
• Build SEO roadmaps and prioritize initiatives based on impact.
• Perform comprehensive website audits and recommend technical improvements.
• Optimize crawlability, indexing, site architecture, XML sitemaps, robots.txt, canonical tags, and structured data.
• Improve Core Web Vitals, page speed, mobile usability, and overall website performance.
• Collaborate with developers to implement SEO recommendations.
• Optimize website content, metadata, headings, internal linking, and URL structures.
• Work with content teams to create SEO-friendly landing pages, blogs, and category pages.
• Ensure content aligns with search intent and current SEO best practices.
• Monitor keyword rankings and optimize underperforming pages.
• Develop ethical link-building strategies to improve domain authority.
• Manage backlink audits and disavow toxic links where necessary.
• Identify outreach and digital PR opportunities for high-quality backlink acquisition.
• Monitor SEO performance using Google Analytics 4, Google Search Console, and SEO platforms.
• Prepare weekly and monthly performance reports with actionable insights.
• Track KPIs including organic traffic, keyword rankings, CTR, conversions, and engagement metrics.
• Use data to recommend ongoing optimization opportunities.
• Manage multiple client accounts simultaneously.
• Present SEO strategies, audit findings, and performance reports to clients.
• Collaborate with Paid Media, Content, Web Development, UX, and Account Management teams.
• Provide strategic recommendations that align with broader digital marketing initiatives.
• Stay updated on Google algorithm updates, search trends, AI-driven search experiences, and SEO best practices.
• Test new optimization techniques and recommend innovative solutions to improve organic performance.

Job description

Develop and implement comprehensive SEO strategies aligned with client business objectives.

Conduct keyword research, competitor analysis, and search intent mapping.

Identify opportunities to improve organic visibility, traffic, and conversions.

Build SEO roadmaps and prioritize initiatives based on impact.

Technical SEO

Perform comprehensive website audits and recommend technical improvements.

Optimize crawlability, indexing, site architecture, XML sitemaps, robots.txt, canonical tags, and structured data.

Improve Core Web Vitals, page speed, mobile usability, and overall website performance.

Collaborate with developers to implement SEO recommendations.

On-Page SEO

Optimize website content, metadata, headings, internal linking, and URL structures.

Work with content teams to create SEO-friendly landing pages, blogs, and category pages.

Ensure content aligns with search intent and current SEO best practices.

Monitor keyword rankings and optimize underperforming pages.

Off-Page SEO

Develop ethical link-building strategies to improve domain authority.

Manage backlink audits and disavow toxic links where necessary.

Identify outreach and digital PR opportunities for high-quality backlink acquisition.

Analytics & Reporting

Monitor SEO performance using Google Analytics 4, Google Search Console, and SEO platforms.

Prepare weekly and monthly performance reports with actionable insights.

Track KPIs including organic traffic, keyword rankings, CTR, conversions, and engagement metrics.

Use data to recommend ongoing optimization opportunities.

Client & Stakeholder Management

Manage multiple client accounts simultaneously.

Present SEO strategies, audit findings, and performance reports to clients.

Collaborate with Paid Media, Content, Web Development, UX, and Account Management teams.

Provide strategic recommendations that align with broader digital marketing initiatives.

Industry Trends & Innovation

Stay updated on Google algorithm updates, search trends, AI-driven search experiences, and SEO best practices.

Test new optimization techniques and recommend innovative solutions to improve organic performance.