Senior Executive - SEO

Metayb; Chennai District; On-site; INR 900,000 - 1,500,000; Full time

Job summary

Metayb is a fast-growing digital transformation company seeking a skilled Digital Marketing Specialist to lead SEO, content marketing, and performance marketing initiatives. You will optimize AI search visibility, manage paid campaigns across Google, LinkedIn, Meta, and YouTube, and drive brand growth through analytics-driven decisions.

The role requires 3-4 years in digital marketing with strong expertise in SEO, content creation, and social media management.

Qualifications

• 3-4 years of experience in Digital Marketing with expertise in SEO and Performance Marketing.
• Strong understanding of Technical SEO, AEO, AIO/GEO, and content optimization.
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads.
• Experience creating and executing content marketing and social media strategies.
• Proficiency in GA4, GTM, Google Search Console, SEMrush, Ahrefs, and Looker Studio.
• Familiarity with AI tools for content creation, keyword research, and workflow automation.
• Excellent analytical, communication, and project management skills.

Responsibilities

• Develop and execute SEO, AEO, and AI Search Optimization strategies.
• Improve website rankings, organic traffic, and AI search visibility.
• Conduct technical SEO audits and implement best practices.
• Own the content strategy for blogs, website pages, case studies, whitepapers, and more.
• Create SEO-optimized content briefs and collaborate with SMEs, designers, and developers.
• Repurpose content across blogs, social media, email, and campaigns.
• Plan and execute social media strategies across various platforms.
• Manage content calendars and drive brand awareness and engagement.
• Track social media performance and optimize content based on analytics.
• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and YouTube.
• Manage campaign budgets, bidding strategies, audience targeting, remarketing, and A/B testing.
• Optimize campaigns to improve CTR, CPC, CPL, ROAS, and lead quality.
• Build and maintain conversion tracking using GTM, GA4, and platform pixels.
• Monitor website and campaign performance using GA4, Google Search Console, GTM, Looker Studio, SEMrush, and Ahrefs.
• Develop dashboards and provide actionable insights to improve marketing ROI.
• Analyze competitor strategies and identify growth opportunities.

Skills

Digital Marketing

SEO

Performance Marketing

Technical SEO

AEO

AIO/GEO

Content Marketing

Social Media Marketing

Google Ads

LinkedIn Ads

Meta Ads

YouTube Ads

GA4

GTM

Google Search Console

SEMrush

Ahrefs

Looker Studio

AI tools

Tools

HubSpot

Salesforce Marketing Cloud

Job description

About Metayb

Metayb is a fast-growing digital transformation company empowering organizations to thrive in the digital-first era. In just three years, we've built a team of 450+ experts focused on creating seamless customer experiences, boosting operational efficiency, and delivering actionable insights. Our core strengths include Digital Transformation, Data Science, SAP Implementation, Workflow Automation, Finance, and Supply Chain Services, with aspirations to expand into IoT, AI/ML, and Virtual Reality. By leveraging emerging technologies, Metayb aims to be a trusted global partner in delivering impactful, future-ready solutions.

Key Responsibilities

Organic Growth

• Develop and execute SEO, AEO (Answer Engine Optimization), and AI Search Optimization (AIO/GEO) strategies.
• Improve website rankings, organic traffic, and AI search visibility.
• Conduct technical SEO audits and implement best practices.

Content Marketing

• Own the content strategy for blogs, website pages, case studies, whitepapers, landing pages, newsletters, and thought leadership.
• Create SEO-optimized content briefs and collaborate with SMEs, designers, and developers.
• Repurpose content across blogs, social media, email, and campaigns.

Social Media Marketing

• Plan and execute social media strategies across LinkedIn, X, Instagram, Facebook, and YouTube.
• Manage content calendars and drive brand awareness, engagement, and follower growth.
• Track social media performance and optimize content based on analytics.

Performance Marketing

• Plan, launch, and optimize paid campaigns across Google Ads, LinkedIn Ads, Meta Ads, and YouTube.
• Manage campaign budgets, bidding strategies, audience targeting, remarketing, and A/B testing.
• Optimize campaigns to improve CTR, CPC, CPL, ROAS, and lead quality.
• Build and maintain conversion tracking using Google Tag Manager (GTM), Google Analytics 4 (GA4), and advertising platform pixels.

Analytics & Reporting

• Monitor website and campaign performance using GA4, Google Search Console, GTM, Looker Studio, SEMrush, and Ahrefs.
• Develop dashboards and provide actionable insights to improve marketing ROI.
• Analyze competitor strategies and identify growth opportunities.

Required Skills

• 3-4 years of experience in Digital Marketing with expertise in SEO and Performance Marketing.
• Strong understanding of Technical SEO, AEO, AIO/GEO, and content optimization.
• Hands-on experience with Google Ads, LinkedIn Ads, Meta Ads, and YouTube Ads.
• Experience creating and executing content marketing and social media strategies.
• Proficiency in Google Analytics 4 (GA4), Google Tag Manager (GTM), Google Search Console, SEMrush, Ahrefs, and Looker Studio.
• Familiarity with AI tools such as ChatGPT, Gemini, Claude, and Perplexity for content creation, keyword research, and workflow automation.
• Excellent analytical, communication, and project management skills.

Preferred

• Experience marketing AI, SaaS, Digital Engineering, Cloud, GCC, IT Services, or Technology Consulting companies.
• Exposure to marketing automation platforms such as HubSpot or Salesforce Marketing Cloud is an added advantage.

Key KPIs

• Organic traffic and keyword rankings
• AI search visibility
• Marketing Qualified Leads (MQLs)
• Cost per Lead (CPL)
• Return on Ad Spend (ROAS)
• Organic and paid conversion rates
• Website engagement metrics
• Social media reach, engagement, and follower growth
• Pipeline contribution and marketing ROI

Disclaimer

The job title mentioned in this description is generic and intended for broad categorization purposes. The final designation will be determined based on the candidate’s performance during the interview process, relevant experience, and alignment with the organizational hierarchy.