SEO/AEO/GEO Technical Content Specialist

GEM Drytech Systems Llp; Kolkata District; On-site; INR 450,000 - 550,000; Full time

Job summary

GEM Drytech Systems Llp is seeking an SEO/AEO/GEO and SMO Specialist in Kolkata to enhance visibility across search engines, AI platforms and social media. You’ll attract relevant audiences, increase organic traffic and generate qualified inquiries through content, site optimization and performance analysis.

Responsibilities include planning and executing end-to-end digital marketing, keyword research, on-page and off-page SEO, link building, content creation and regular performance reporting.

Qualifications

• Bachelor’s degree in Marketing, Communications, Journalism, Business or a related discipline.
• Two to five years of relevant experience in SEO, digital marketing, content marketing or social-media optimization.
• Sound knowledge of SEO, AEO, GEO, SMO, keyword research, search intent and content optimization.
• Familiarity with tools such as SEMrush, Ahrefs, Screaming Frog, Keyword Planner, ChatGPT, Gemini or Perplexity.

Responsibilities

• Plan and implement SEO, AEO, GEO and SMO strategies aligned with business objectives.
• Content Strategy, implementation of Google Ads is mandatory.
• Working knowledge of WordPress, Google Search Console and Google Analytics.
• Conduct keyword research, search-intent analysis, and competitor research and content-gap analysis.
• Create and optimize website pages, blogs, articles, FAQs, landing pages and social-media content.
• Plan, execute and monitor digital-marketing activities covering keyword research, SEO audits, on-page, off-page and technical SEO, link building, SMO, Google Ads/PPC, Search Console, Google Analytics, website performance, competitor analysis, conversion optimization and periodic performance reporting.
• Coordinate with internal teams to ensure content accuracy, consistency and commercial relevance.

Skills

SEO knowledge

AEO/GEO/SMO

Keyword research

Content optimization

Content creation

Analytics & reporting

Education

Bachelor’s degree in Marketing/Communications/Business

Tools

SEMrush

Ahrefs

Screaming Frog

Keyword Planner

ChatGPT

Gemini

Perplexity

Job description

Purpose of the Role

The SEO/AEO/GEO and SMO Specialist will improve the companys visibility across search engines, AI-powered platforms and social-media. The role will focus on attracting relevant audiences, increasing organic traffic, strengthening brand authority and generating qualified business enquiries through content, website optimization and performance analysis.

Job Responsibilities

• Plan and implement SEO, AEO, GEO and SMO strategies aligned with business objectives.
• Content Strategy, implementation of Google Ads is mandatory.
• Working knowledge of WordPress, Google Search Console and Google Analytics.
• Conduct keyword research, search-intent analysis, and competitor research and content-gap analysis.
• Pass experience in industrial capital goods and products.
• Create and optimize website pages, blogs, articles, FAQs, landing pages and social-media content.
• Plan, execute and monitor digital-marketing activities covering keyword research, SEO audits, on-page, off-page and technical SEO, link building, SMO, Google Ads/PPC, Search Console, Google Analytics, website performance, competitor analysis, conversion optimization and periodic performance reporting.
• Ability to create clear, original and audience-focused content.
• Basic knowledge of website backend management, HTML, schema and technical SEO will be preferred.
• Ability to work independently, meet deadlines and connect digital-marketing activities with measurable business results.
• Optimize content for Google Search, Featured Snippets, AI Overviews and platforms such as ChatGPT, Gemini and Perplexity.
• Perform on-page and basic technical SEO, including titles, Meta descriptions, headings, internal links, schema, indexing and website-speed checks.
• Manage and update website content through WordPress or the applicable content-management system.
• Plan and publish regular content across LinkedIn, YouTube and other approved social-media platforms.
• Create or coordinate AI graphics, video edit, video generations, product content and promotional posts.
• Monitor website traffic, keyword rankings, conversions, engagement and lead generation.
• Analyse performance, identify improvement opportunities and implement approved corrective actions.
• Prepare periodic reports covering completed activities, results, challenges and recommended next steps.
• Coordinate with internal teams to ensure content accuracy, consistency and commercial relevance.

Requirements

• Bachelor’s degree in Marketing, Communications, Journalism, Business or a related discipline.
• Two to five years of relevant experience in SEO, digital marketing, content marketing or social-media optimization.
• Sound knowledge of SEO, AEO, GEO, SMO, keyword research, search intent and content optimization.
• Familiarity with tools such as SEMrush, Ahrefs, Screaming Frog, Keyword Planner, ChatGPT, Gemini or Perplexity.