Seo Analyst - Work From Office

Electronica Finance; Pune District; On-site; INR 1,000,000 - 1,800,000; Full time

Job summary

Electronica Finance is seeking an experienced SEO leader to own end-to-end strategy, execution, and optimization for sustainable organic growth. You will drive on-page, off-page, technical SEO, and content initiatives, collaborate with product and marketing teams, and lead analytics-driven optimization to maximize organic revenue.

The role emphasizes scalable growth, robust measurement, and close partnership with UX and technology teams to improve rankings, traffic, and conversions.

Responsibilities

• Lead the organization's end-to-end SEO strategy, execution, and continuous optimization to drive sustainable organic traffic, lead generation, and revenue growth.
• Own overall organic search performance including rankings, visibility, traffic, conversions, and SEO-driven business outcomes.
• Develop comprehensive on-page, off-page, local SEO, and technical SEO roadmaps aligned with business objectives.
• Conduct in-depth keyword research, competitor analysis, search intent mapping, content gap assessments, and SERP opportunities identification.
• Build and execute scalable SEO growth initiatives to improve domain authority, search visibility, and organic market share.
• Manage website architecture, crawlability, indexing, XML sitemaps, robots.txt, canonicalization, structured data, and schema implementation.
• Drive Core Web Vitals improvements, page speed optimization, mobile-first indexing readiness, and overall site health.
• Conduct regular technical audits using industry-standard SEO tools and coordinate implementation with technology teams.
• Monitor and resolve indexing issues, crawl errors, duplicate content concerns, and technical barriers impacting search performance.
• Collaborate with content, product, and business teams to develop SEO-focused content strategies.
• Create content frameworks, topic clusters, pillar pages, and internal linking structures to strengthen search visibility.
• Optimize website content, landing pages, blogs, and product pages for target keywords and user intent.
• Drive content performance through continuous optimization based on rankings, traffic, engagement, and conversion metrics.
• Lead backlink acquisition strategies, digital PR initiatives, partner outreach programs, and authority-building activities.
• Develop high-quality link-building campaigns to improve domain authority and search rankings.
• Monitor backlink profiles, competitor link strategies, and website authority metrics.
• Establish relationships with relevant industry platforms, publishers, and financial communities to enhance organic visibility.
• Own SEO performance measurement and reporting frameworks.
• Monitor keyword rankings, organic traffic, organic leads, conversion rates, and revenue contribution from organic channels.
• Generate leadership dashboards with actionable insights and strategic recommendations.
• Analyze user behavior patterns to identify optimization opportunities and improve search-to-conversion performance.
• Manage and leverage advanced SEO tools and platforms including: Google Search Console, Google Analytics (GA4), SEMrush / Ahrefs, Screaming Frog, Google Tag Manager, Moz, Heatmap & User Behavior Tools, SEO Monitoring & Reporting Platforms.
• Ensure accurate tracking, event measurement, and attribution across all organic traffic channels.
• Improve organic conversion performance through landing page optimization and user journey enhancements.
• Conduct A/B testing for SEO landing pages and key conversion touchpoints.
• Monitor bounce rates, engagement metrics, user flow, and conversion funnels from organic traffic.
• Partner with UX and technology teams to maximize organic user experience and lead generation outcomes.
• Collaborate with Performance Marketing teams to maximize search engine visibility through coordinated SEO and SEM strategies.
• Leverage paid search insights for organic keyword expansion and search demand analysis.
• Support integrated search strategies focused on maximizing overall search market share and lead quality.
• Consolidate and validate SEO performance data across multiple analytics and reporting sources.
• Reconcile organic lead generation performance with actual business outcomes, conversions, and revenue realization.
• Develop standardized reporting frameworks to measure ROI from SEO initiatives.
• Ensure data accuracy, integrity, and traceability for business performance evaluation and management reviews.

Job description

1. SEO Strategy & Organic Growth Leadership (Core Responsibility)

• Lead the organization's end-to-end SEO strategy, execution, and continuous optimization to drive sustainable organic traffic, lead generation, and revenue growth.
• Own overall organic search performance including rankings, visibility, traffic, conversions, and SEO-driven business outcomes.
• Develop comprehensive on-page, off-page, local SEO, and technical SEO roadmaps aligned with business objectives.
• Conduct in-depth keyword research, competitor analysis, search intent mapping, content gap assessments, and SERP opportunities identification.
• Build and execute scalable SEO growth initiatives to improve domain authority, search visibility, and organic market share.

2. Technical SEO Management

• Manage website architecture, crawlability, indexing, XML sitemaps, robots.txt, canonicalization, structured data, and schema implementation.
• Drive Core Web Vitals improvements, page speed optimization, mobile-first indexing readiness, and overall site health.
• Conduct regular technical audits using industry-standard SEO tools and coordinate implementation with technology teams.
• Monitor and resolve indexing issues, crawl errors, duplicate content concerns, and technical barriers impacting search performance.

3. Content SEO & Organic Acquisition

• Collaborate with content, product, and business teams to develop SEO-focused content strategies.
• Create content frameworks, topic clusters, pillar pages, and internal linking structures to strengthen search visibility.
• Optimize website content, landing pages, blogs, and product pages for target keywords and user intent.
• Drive content performance through continuous optimization based on rankings, traffic, engagement, and conversion metrics.

4. Off-Page SEO & Authority Building

• Lead backlink acquisition strategies, digital PR initiatives, partner outreach programs, and authority-building activities.
• Develop high-quality link-building campaigns to improve domain authority and search rankings.
• Monitor backlink profiles, competitor link strategies, and website authority metrics.
• Establish relationships with relevant industry platforms, publishers, and financial communities to enhance organic visibility.

5. SEO Analytics, Reporting & Performance Measurement

• Own SEO performance measurement and reporting frameworks.
• Monitor keyword rankings, organic traffic, organic leads, conversion rates, and revenue contribution from organic channels.
• Generate leadership dashboards with actionable insights and strategic recommendations.
• Analyze user behavior patterns to identify optimization opportunities and improve search-to-conversion performance.

6. SEO Tools & Technology Ownership

• Manage and leverage advanced SEO tools and platforms including:
  • Google Search Console
  • Google Analytics (GA4)
  • SEMrush / Ahrefs
  • Screaming Frog
  • Google Tag Manager
  • Moz
  • Heatmap & User Behavior Tools
  • SEO Monitoring & Reporting Platforms
• Ensure accurate tracking, event measurement, and attribution across all organic traffic channels.

7. Organic Conversion Rate Optimization (CRO)

• Improve organic conversion performance through landing page optimization and user journey enhancements.
• Conduct A/B testing for SEO landing pages and key conversion touchpoints.
• Monitor bounce rates, engagement metrics, user flow, and conversion funnels from organic traffic.
• Partner with UX and technology teams to maximize organic user experience and lead generation outcomes.

8. SEO-Aligned Performance Marketing Support

• Collaborate with Performance Marketing teams to maximize search engine visibility through coordinated SEO and SEM strategies.
• Leverage paid search insights for organic keyword expansion and search demand analysis.
• Support integrated search strategies focused on maximizing overall search market share and lead quality.

9. Data Analysis & Business Impact Reporting

• Consolidate and validate SEO performance data across multiple analytics and reporting sources.
• Reconcile organic lead generation performance with actual business outcomes, conversions, and revenue realization.
• Develop standardized reporting frameworks to measure ROI from SEO initiatives.
• Ensure data accuracy, integrity, and traceability for business performance evaluation and management reviews.