SEO Executive cum Performance Marketer

MarketBytes WebWorks Private Limited; Ernakulam; On-site; INR 300,000 - 540,000; Full time

Job summary

MarketBytes WebWorks Private Limited is seeking an SEO Executive cum Performance Marketer to drive organic search and paid campaigns across multiple digital platforms from Infopark, Cherthala, Kerala. The role requires hands-on SEO, Google Ads, Meta Ads, and campaign performance analysis to enhance visibility, traffic, and lead generation.

The ideal candidate will collaborate with internal teams and clients, with strong analytical skills and effective communication.

Qualifications

• Minimum 1 year of experience in SEO, performance marketing, or digital marketing.
• Hands-on keyword research, on-page and technical SEO, and competitor analysis.
• Practical knowledge of Google Ads and Meta Ads Manager.
• Familiarity with GA4, Google Search Console, and GTM.
• Ability to analyze data and translate insights into strategy.

Responsibilities

• Plan, execute, and manage SEO and paid campaigns across Google Ads, Meta Ads, and other platforms.
• Monitor performance and optimize budgets, bidding, audiences, creatives, and landing pages.
• Conduct A/B testing of ads, copy, and landing pages to improve results.
• Set up and monitor conversion tracking and remarketing.
• Analyze key metrics (CPC, CPM, CTR, CPA, ROAS) and provide actionable insights.
• Coordinate with design and content teams to improve pages and content.
• Prepare performance reports for management and clients.

Skills

SEO

Performance marketing

Analytics

Communication

Tools

Google Ads

Meta Ads Manager

GA4

GA4 (Google Analytics 4)

Google Search Console

Google Tag Manager

Job description

SEO Executive cum Performance Marketer

Company: MarketBytes WebWorks Private Limited

Location: Infopark, Cherthala, Kerala

Job Type: Full-Time

Openings: 1

Experience: Minimum 1 Year

Job Description

MarketBytes WebWorks Private Limited is looking for an experienced and results-driven SEO Executive cum Performance Marketer to manage organic search optimization and paid advertising campaigns across multiple digital platforms.

The ideal candidate should have practical experience in SEO, Google Ads, Meta Ads, website optimization, and digital campaign performance analysis. The candidate will be responsible for improving website visibility, increasing targeted traffic, generating quality leads, and optimizing marketing campaigns to achieve measurable business objectives.

Strong analytical skills, attention to detail, and effective communication are essential for collaborating with internal teams and clients.

Key Responsibilities

1. Search Engine Optimization (SEO)
   • Conduct keyword research, competitor analysis, and search intent analysis to identify ranking and traffic opportunities.
   • Implement on-page SEO, including meta titles, meta descriptions, heading structure, URL optimization, internal linking, and image optimization.
   • Conduct technical SEO audits to identify and resolve crawling, indexing, website performance, and other technical issues.
   • Develop and implement off-page SEO strategies, including backlink analysis and quality link-building activities.
   • Plan and optimize website content, landing pages, and blog articles to improve organic visibility and keyword rankings.
   • Monitor website performance, keyword rankings, organic traffic, and conversions using Google Search Console, Google Analytics 4 (GA4), and other SEO tools.
   • Optimize local search visibility, including Google Business Profile management and local SEO strategies.
   • Identify opportunities to improve visibility across AI-powered search platforms and AI-generated search results.
   • Develop internal linking strategies and content plans to strengthen topical relevance and website authority.
   • Prepare regular SEO reports with performance insights, identified issues, and actionable recommendations.
2. Performance Marketing
   • Plan, execute, and manage paid advertising campaigns across Google Ads, Meta Ads (Facebook and Instagram), LinkedIn Ads, and other relevant platforms.
   • Monitor campaign performance and optimize budgets, bidding strategies, audience targeting, ad creatives, and landing pages.
   • Conduct A/B testing of ad creatives, copy, audience sections, and landing pages to improve campaign results.
   • Set up and monitor conversion tracking, remarketing campaigns, and audience segmentation.
   • Analyze key advertising metrics, including CPC, CPM, CTR, CPA, conversion rate, and ROAS.
   • Manage advertising budgets efficiently to achieve campaign objectives, lead generation targets, and sales goals.
   • Identify underperforming campaigns and implement data-driven optimization strategies.
   • Analyze competitor advertising activities and identify new opportunities for campaign improvement.
   • Coordinate with creative and content teams to develop effective ad copies, creatives, and landing page content.
   • Prepare performance reports and communicate campaign results, insights, and recommendations to management and clients.
3. Analytics, Tracking, and Reporting
   • Monitor SEO and paid advertising performance using relevant analytics and reporting tools.
   • Implement and validate conversion tracking using Google Tag Manager, GA4, and advertising platform tracking tools.
   • Analyze user behavior, website traffic, lead generation performance, and conversion funnels.
   • Identify opportunities to improve website engagement, landing page performance, and conversion rates.
   • Maintain regular performance reports and recommend improvements based on data analysis.
4. Team Coordination and Client Communication
   • Coordinate with designers, developers, and other marketing team members to execute digital marketing strategies.
   • Communicate campaign progress, performance updates, challenges, and action plans clearly to management and clients.
   • Manage assigned projects, prioritize tasks, and ensure timely completion of deliverables.
   • Stay updated on search engine algorithm changes, advertising platform updates, industry trends, and digital marketing best practices.

Key Requirements

• Minimum 1 year of experience in SEO, performance marketing, or digital marketing.
• Hands-on experience in keyword research, on-page SEO, technical SEO, off-page SEO, and competitor analysis.
• Practical knowledge of Google Ads and Meta Ads Manager.
• Familiarity with Google Search Console, Google Analytics 4 (GA4), and Google Tag Manager (GTM).
• Understanding of conversion tracking, remarketing, audience targeting, and campaign optimization.
• Knowledge of SEO metrics, paid advertising KPIs, website analytics, and conversion rate optimization.
• Strong analytical, problem-solving, and communication skills.
• Ability to manage multiple projects and work effectively within a team.
• Good written communication skills for preparing reports, campaign updates, and client communications.
• Ability to analyze performance data and translate insights into actionable marketing strategies.

Preferred Skills

• Experience managing SEO and paid advertising campaigns for multiple clients or industries.
• Knowledge of local SEO, Google Business Profile optimization, and lead generation strategies.
• Familiarity with landing page optimization, sales funnels, and conversion rate optimization.
• Understanding of AI search optimization, entity SEO, semantic SEO, and Generative Engine Optimization (GEO).
• Experience with SEO and competitor research tools such as Ahrefs, Semrush, or similar platforms.

What We Are Looking For

We are looking for a proactive and performance-oriented professional who can manage both organic search growth and paid advertising campaigns. The ideal candidate should be comfortable analyzing data, identifying opportunities, solving marketing challenges, and implementing strategies that improve website visibility, generate qualified leads, and contribute to business growth.

Candidates should have a willingness to learn, take ownership of assigned projects, and collaborate effectively with team members and clients.