Digital Marketing/SEO Analyst

Katalyst Healthcares & Life Sciences; NTR; On-site; INR 600,000 - 980,000; Full time

Job summary

Katalyst Healthcares & Life Sciences is seeking a data-driven Digital Marketing & SEO Analyst to plan, execute, and optimize organic search strategies while supporting multi-channel campaigns. You will translate data into actionable insights to boost organic traffic, rankings, and conversions, collaborating with content and product teams.

The role requires 2–5 years in SEO and web analytics, proficiency with GA4, GTM, and technical auditing tools, and strong communication skills.

Qualifications

• 2 to 5 years of proven experience actively managing SEO and web analytics in-house or at a fast-paced digital agency.
• Hands-on experience with crawling and auditing tools (Screaming Frog, Ahrefs, SEMrush, Moz).
• Deep understanding of GA4, custom events in GTM, and GSC data tracking.
• HTML/CSS/JS literacy with basic rendering and SEO impact awareness.
• Strong analytical mindset with advanced Excel/Google Sheets skills (VLOOKUP, pivots, data cleaning).
• Strong written and verbal English communication for stakeholder presentations.

Responsibilities

• Perform comprehensive technical SEO audits and collaborate with developers to fix crawl errors, indexation, site speed, and schema markup.
• Conduct deep keyword research to identify high-intent terms, content gaps, and trends.
• Optimize blogs, landing pages, and site copy for target keywords and UX.
• Monitor backlinks and execute white-hat link-building to improve authority.
• Own GA4, GSC, GTM setup and build dashboards to track organic growth and attribution.

Skills

SEO

Web analytics

GA4

GTM

HTML/CSS/JS

Excel/Sheets

Communication

Tools

Screaming Frog

Ahrefs

SEMrush

Moz

Job description

Job Summary: We are looking for a data-driven and results-oriented Digital Marketing & SEO Analyst to join our growth marketing team. In this role, you will be responsible for planning, executing, and optimizing our organic search strategies alongside supporting multi-channel digital campaigns. The ideal candidate possesses a deep understanding of search engine algorithms, technical website health, web analytics, and data interpretation. You will translate complex data into actionable strategies that improve search visibility, maximize organic traffic, and boost conversions.

Key Responsibilities

Search Engine Optimization (SEO)

• On-Page & Technical SEO: Perform comprehensive technical website audits (crawl errors, indexation, site speed, schema markup, and XML sitemaps) and collaborate with developers to implement fixes.
• Keyword Research & Strategy: Conduct deep keyword research to identify high-intent search terms, content gaps, and search trends.
• Content Optimization: Work closely with the content team to optimize blogs, landing pages, and website copy for target keywords while ensuring a high-quality user experience.
• Off-Page SEO: Monitor and manage the website's backlink profile, executing clean, white-hat link-earning strategies to improve domain authority.

Performance Data & Web Analytics

• Tracking & Setup: Own the configuration and management of tracking systems, including Google Analytics 4 (GA4) , Google Search Console (GSC) , and Google Tag Manager (GTM) .
• Reporting & Dashboards: Build, maintain, and automate visual performance dashboards using Google Looker Studio or similar BI tools to track weekly/monthly organic growth and marketing attribution metrics.
• Insight Generation: Analyze traffic patterns, user behavior, and conversion funnels to deliver regular, actionable insights to leadership.

Multi-Channel Digital Marketing Support

• Paid Ads Collaboration: Coordinate with paid media teams to align SEO efforts with PPC keywords, maximizing search engine page dominance (SERP) and cross-channel efficiency.
• Conversion Rate Optimization (CRO): Run A/B tests on landing pages to continuously improve click-through rates (CTR) and overall conversion rates.
• Competitor Intelligence: Conduct ongoing competitive analysis to benchmark performance, track competitor keywords, and uncover new market opportunities.

Required Skills & Qualifications

• Experience: 2 to 5 years of proven experience actively managing SEO and web analytics in an in-house role or a fast-paced digital agency.
• Technical SEO Proficiency: Hands-on experience with industry-standard crawling and auditing tools (e.g., Screaming Frog , Ahrefs , SEMrush , or Moz ).
• Analytics Expert: Deep understanding of GA4 frameworks, custom event configuration in GTM, and GSC data tracking.
• HTML/CSS/JS Literacy: Basic, functional knowledge of HTML, CSS, and how JavaScript impacts rendering and SEO.
• Analytical Mindset: Exceptional spreadsheet skills (Microsoft Excel / Google Sheets) for data manipulation, VLOOKUPs, pivot tables, and data cleaning.
• Communication: Strong verbal and written English communication skills to present data clearly to both technical and non-technical stakeholders.

Preferred (Good to Have)

• Valid certifications in Google Analytics 4 (GA4) or Google Ads.
• Familiarity with regional Indian digital landscapes, local SEO strategies, or vernacular search trends.
• Experience utilizing AI-driven tools for keyword clustering and content optimization structures.