SEO and Social Media Manager

Xynosoft; India; On-site; Full time

Job summary

A leading digital marketing agency in India is seeking an experienced SEO and Social Media Manager to enhance online presence and drive engagement. The successful candidate will develop and implement SEO strategies and manage social media accounts. Responsibilities include monitoring performance metrics, collaborating with content teams, and staying updated with trends. Preferred qualifications include strong SEO tool proficiency and a Bachelor's degree in Marketing or Communications.

Qualifications

• Proven experience as an SEO and Social Media Manager or similar role.
• Strong understanding of SEO principles and best practices.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement SEO and social media strategies.
• Manage social media accounts including posting and scheduling.
• Monitor and analyze website performance using SEO tools.

Skills

SEO strategies

Creative thinking

Communication skills

Social media management

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

SEMrush

Ahrefs

Job description

The SEO and Social Media Manager will be responsible for developing, implementing, and managing our SEO and social media strategies. This role requires a creative and analytical thinker who can contribute to enhancing our online presence, driving traffic, and engaging our audience.

• Knowledge in SEO strategies
• Keyword research and analysis
• Optimize website content
• meta tags
• on‑page elements for SEO
• Monitor and analyze website performance using SEO tools
• Perform competitor analysis
• Develop and implement social media strategies
• Create and curate high‑quality engaging content for social media platforms
• Manage social media accounts including posting and scheduling
• Monitor social media performance metrics and adjust strategies as needed
• Collaborate with the content and design teams to produce visually appealing and informative posts
• Stay current with social media trends and tools
• and implement best practices
• Work with the content team to develop SEO‑friendly content for blogs articles and website pages
• Ensure that all content aligns with the brand's voice and tone.
• Track and report on key SEO and social media metrics
• providing insights and recommendations for improvement
• Create monthly reports to show the effectiveness of SEO and social media campaigns

Requirements:

• Proven experience as an SEO and Social Media Manager or similar role
• Strong understanding of SEO principles algorithms and best practices.
• Proficiency in using SEO tools such as Google Analytics Google Search Console Ahrefs SEMrush etc.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Strong organizational and time management skills.
• Bachelor’s degree in Marketing Communications or a related field is preferred
• Familiarity with HTML/CSS and website CMS platforms.
• Experience with paid social media advertising.
• Knowledge of email marketing and other digital marketing channels.