SEO and Social Media Manager

Xynosoft; India; On-site; INR 800,000 - 1,000,000; Full time

Job summary

A digital marketing firm based in India is seeking an experienced SEO and Social Media Manager. This role focuses on developing and managing SEO and social media strategies to enhance online presence and drive traffic. The ideal candidate will need proven experience in SEO principles, strong communication skills, and a Bachelor's degree in a relevant field. Responsibilities include managing social media accounts, creating high-quality content, and analyzing performance metrics. This position offers an opportunity to significantly impact the company's online growth.

Qualifications

• Proven experience as an SEO and Social Media Manager or similar role.
• Strong understanding of SEO principles, algorithms, and best practices.
• Excellent written and verbal communication skills.

Responsibilities

• Develop and implement SEO strategies to enhance online presence.
• Manage and optimize social media accounts for engagement.
• Monitor and report on key SEO and social media metrics.

Skills

SEO strategies

Keyword research

Social media management

Content creation

Analytical skills

Communication skills

Education

Bachelor’s degree in Marketing or Communications

Tools

Google Analytics

Google Search Console

Ahrefs

SEMrush

Job description

The SEO and Social Media Manager will be responsible for developing, implementing, and managing our SEO and social media strategies. This role requires a creative and analytical thinker who can contribute to enhancing our online presence, driving traffic, and engaging our audience.

Responsibilities:

• Knowledge in SEO strategies
• Keyword research and analysis
• Optimize website content
• Meta tags
• On-page elements for SEO
• Monitor and analyze website performance using SEO tools
• Perform competitor analysis
• Develop and implement social media strategies
• Create and curate high-quality engaging content for social media platforms
• Manage social media accounts including posting and scheduling
• Monitor social media performance metrics and adjust strategies as needed
• Collaborate with the content and design teams to produce visually appealing and informative posts
• Stay current with social media trends and tools and implement best practices
• Work with the content team to develop SEO-friendly content for blogs, articles, and website pages
• Ensure that all content aligns with the brand's voice and tone
• Track and report on key SEO and social media metrics providing insights and recommendations for improvement
• Create monthly reports to show the effectiveness of SEO and social media campaigns

Requirements:

• Proven experience as an SEO and Social Media Manager or similar role
• Strong understanding of SEO principles, algorithms, and best practices
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to work independently and as part of a team
• Strong organizational and time management skills
• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• Familiarity with HTML/CSS and website CMS platforms
• Experience with paid social media advertising
• Knowledge of email marketing and other digital marketing channels