SEO and Social Media Manager

Xynosoft; India; On-site; INR 600,000 - 900,000; Full time

Job summary

A digital marketing firm based in India is seeking an experienced SEO and Social Media Manager to enhance online presence and drive traffic. The role involves developing and implementing SEO strategies, managing social media accounts, and creating engaging content. Candidates should have a strong background in SEO principles, proficiency with tools like Google Analytics, and excellent communication skills. A Bachelor’s degree in Marketing or a related field is preferred. This is a full-time position with opportunities for independent and team collaboration.

Qualifications

• Proven experience as an SEO and Social Media Manager or similar role.
• Strong understanding of SEO principles and best practices.
• Ability to work independently and collaboratively.
• Excellent written and verbal communication skills.
• Creative thinking and problem-solving abilities.
• Ability to work independently and as part of a team.
• Bachelor’s degree in Marketing, Communications, or related field preferred.
• Familiarity with HTML/CSS and website CMS platforms.
• Experience with paid social media advertising.
• Knowledge of email marketing and other digital marketing channels.

Responsibilities

• Develop and implement SEO and social media strategies.
• Optimize website content and meta tags for SEO.
• Create engaging content for social media platforms.
• Monitor performance using SEO tools.
• Collaborate with content and design teams for visuals.
• Produce monthly performance reports with insights.
• Stay updated on trends and best practices.

Skills

SEO principles

Social media strategies

Google Analytics

Creative thinking

Time management

Verbal communication

Team collaboration

HTML/CSS familiarity

Education

Bachelor’s degree in Marketing, Communications, or related field

Tools

Google Search Console

Ahrefs

SEMrush

SEMrush

Job description

The SEO and Social Media Manager will be responsible for developing, implementing, and managing our SEO and social media strategies. This role requires a creative and analytical thinker who can contribute to enhancing our online presence, driving traffic, and engaging our audience.

Responsibilities:

• Knowledge in SEO strategies
• Keyword research and analysis
• Optimize website content
• Meta tags
• On-page elements for SEO
• Monitor and analyze website performance using SEO tools
• Perform competitor analysis
• Develop and implement social media strategies
• Create and curate high-quality engaging content for social media platforms
• Manage social media accounts including posting and scheduling
• Monitor social media performance metrics and adjust strategies as needed
• Collaborate with the content and design teams to produce visually appealing and informative posts
• Stay current with social media trends and tools and implement best practices
• Work with the content team to develop SEO-friendly content for blogs, articles, and website pages
• Ensure that all content aligns with the brand's voice and tone
• Track and report on key SEO and social media metrics providing insights and recommendations for improvement
• Create monthly reports to show the effectiveness of SEO and social media campaigns

Requirements:

• Proven experience as an SEO and Social Media Manager or similar role
• Strong understanding of SEO principles, algorithms, and best practices
• Proficiency in using SEO tools such as Google Analytics, Google Search Console, Ahrefs, SEMrush, etc.
• Excellent written and verbal communication skills
• Creative thinking and problem-solving abilities
• Ability to work independently and as part of a team
• Strong organizational and time management skills
• Bachelor’s degree in Marketing, Communications, or a related field is preferred
• Familiarity with HTML/CSS and website CMS platforms
• Experience with paid social media advertising
• Knowledge of email marketing and other digital marketing channels